do you want to unlock the secrets and the golden rules for quality minimal
design follow along and learn the techniques that you must use to end up
with quality minimalistic graphic designs now one of the things that many
designers forget about or even ditch when working with minimal projects is
imagery content now when people think of minimal design they often think of
wide-open spaces which in part is pretty true but the use of imagery in a
well-thought-out manner is highly effective
now of course not every minimal design is going to use imagery but it is a
great choice that can act as a focal point or a balance either symmetrically
or asymmetrically so as you can see on the screen now the model in the middle
is a focal point for the typography neatly to the bottom left of her create
some kind of balance as does the content to the far left now coupled with open
space this is an awesome minimalist landing page design when picking imagery
for your designs look for photos but also that feels simple and easygoing
experiment with the imagery actually being in the background or maybe with a
low opacity or even a blend mode
font selection is vastly important but even more so for minimal design that's
because on minimal design there's not many design elements
competing for attention so a minimal design it needs to feature clean and
readable typography to be most effective the trick here is to develop a font
palates with one or two font families and then create some hierarchy between
them essentially contrasting and font pairing because there is so little in
the way of design elements don't be afraid to play with the main
attention-grabbing text editing it and seeing what creative twists you can
apply all the while making sure it's still legible in minimal design the
typography can be used as the focal point if done correctly and remember
typography is a key element in minimal graphic design and it should be treated
with the utmost care more so than usual
your choice of colors in a minimal design should be as simple as a
typography selection black on white can be your base colors yeah and you're
gonna argue black or white it's not color but you know what I mean but black
and white doesn't have to be the only colors that you choose for your scheme
some designers do fall into that trap also try to pick one color to draw the
design forward that matches the message and also the theme of the design you can
also consider maybe using colors to act as a focal point in some way as you can
see here with the red circle the driving color of your choice can be bright or
light and it can serve as anything from a background texture to even an accent
think about the key message of the design as what is the overall feeling in
the mood the color choice is going to reflect the message and the mood and it
also should compliment a typeface style too now quick tip for using color on a
minimal design is to use high contrast so use colors that are obviously very
different and Stark when set against each other as you can see on screen now
cleaning out the closet of your minimal graph the design is really important
after all it is a minimal design so it basically needs the bare essentials and
also it needs to be practical as well as visually appealing think about each
element individually does it serve a purpose that's going to create a better
journey for the user or is it just pure decoration
if the answer is pure decoration then you might want to rethink whether or not
the element should be part of your design minimal design is refined down to
the key essentials and it uses those essentials as the artistic attention
grabbers
now finally one key Golden Rule for minimal design is balance for every bold
or heavy element on your design look for a way to balance it with shape space or
light elements to establish harmony in the overall design so notice on this
design how the image in the center rides then has some text off to the left
creating a degree of balance also in the upper right corner the logo is in case
in a square which is a repetition of the geometric shape below which again
supplies a discrete form of balance then on the second design you can see the Sun
peeking over the here on the top left of the poster which is one of the focal
points however to balance this out the text content has been placed in the
bottom rights very neatly indeed but yet furthermore the top half the design is
lights and the bottom half is quite dark so all in all this is a very well
balanced minimal graphic design many minimal graphic design projects can be
text-heavy leaving to some really dominating
elements and spaces establishing a counterbalance to that weight is
important to keep the design from feeling lopsided boy overwhelming now
it's time to test your knowledge on minimal graphic design and try to answer
the 6 questions that are coming up right now let me know down below what score
you get and I catch you at the ends
so there are five golden rules what tips to follow along with when thinking about
mineral graphic design of course these tips are more geared towards website
design UI design brochure poster and just layout design in general I'm not
specifically loaded design if you want to see a video on logo design minimal
tips I've linked at the end of this video and also of course subscribe to my
channel for weekly graphic design content just like today's video also let
me know what you thought today's video down in the comment section below and of
course until next time design your future today
peace