Hello, welcome back to my Youtube. Today, I want to share with you my four
easy ways to get clients, you're going to learn how to get clients
without using any sleazy methods or paid ads, you know I have a lot of friends I
respect in advertising and marketing that do run paid ads and they do convert
but the most profitable people with ads did not start there, in fact because the
ROI of ads right now is less than half a percent that's right that's the average
ROI of an ad you should run away from ads instead of start there I started
with inbound content back in 2011 when i started my first business express
writers and little did i know that we would actually
be able to go don't miss this for 10 years
without running a single ad because our blog and our content on our
site on expresswriters.com brings in almost 100
of our leads and sales now that said if you want to learn how
to get clients if you want to get ideal clients for your business in any niche
in any industry whether you run an agency you're a service-based business
you're a solopreneur whatever it is that you do i am not saying to sit around and
just wait for clients that's the last thing you want to do you want to be
proactive but you don't have to cold call you don't have to put up an
interruptive ad you don't have to knock on people's doors anymore if you
understand how people think when it comes to buying including how your
customers think and you take these lessons i'm about to show you it can be
way easier than you think to get clients in fact your next client could be one
blog or one email away okay i hope i've inspired you because i can't wait to get
into this topic on how to get clients let's do it
[Music] okay so my first tip is to start a blog
please get the image of recreational blogging out of your mind that is not
what i mean i mean to strategically blog in a way
that will get you to the top of google that's called seo blogging
and of course seo stands for search engine optimization this is the art the
practice the technique of creating content that gets found in google and
before you walk away shaking your head saying seo
what's that isn't that a bunch of tricks not so much anymore in fact as of today
right now google holds the monopoly across all platforms in traffic
that means over 95 of the world's traffic actually comes
from a google search you heard that right
what's more almost 50 of consumers are reading a blog before they buy a product
and this isn't you know sometimes when you think of a blog you might think of a
mommy blogger or a stay-at-home person who's just writing
and updating their friends and again that's not what we mean here
we mean blogs that are constructed around specific topics and keywords
meant to hit the top of google you might already be familiar with this
but for those of you that are not i'm just explaining it so seo blogging is
the number one technique i've done for the last 10 years and it has sustained
99 of our revenue and in fact it's worked so tremendously well i'm building
my next businesses based on seo blogging to drive leads yet again
and if you think social media is a better bet than seo think again because
seo drives a thousand percent more traffic than social media and seo
leads actually have a higher budget ad express riders we've heard from
companies like ibm johnson and johnson leading sas apps and so many more
companies through our blog do not underestimate the power of this
after blogging successfully for seven years and seeing all of our leads come
in through that technique it really is an
art and a science of picking a focused keyword that has a low competition
factor you have to do some keyword research here and i've done tons of
blogs and videos on this topic that you can
check out you have to pick the right keyword once you know you have a keyword
that is relevant to your searchers your customers
and it has that low competition right because you don't want to rank for a
phrase like black dress which has
nordstrom and big companies going after it you want to rank for that long tail
keyword that has a lot less competition so once you find your keyword
then you create a blog around it a long form blog at least a thousand words mine
are usually 2 000 plus words by now because that's what google and your
readers like they like comprehensive content so many
studies have been done that show this long form content is actually the top
shared and the top-ranked content across any other format seven years into doing
seo blogging to build my businesses i decided to launch a course because
everyone was just asking me for a step-by-step curriculum how do we do
this julia teach us every step so i put together a one-week course called the
expert seo content writer many of you listening have gone on to take that
course and i wanted to share with you really quick to inspire you some
feedback from a solopreneur that took this course and used it to grow her
business tremendously she's been able to bring in leads
through her blog that trust her know her like her and she doesn't have to sell
herself and to me that's one of the most beautiful things about
launching a blog on your business site you don't have to sell yourself people
can read that blog no trust and like you but i want you to hear about my course
from monique at proofmango.com so let's switch over to her
i bought julia mccoy's seo content writing course in september of 2018. i
had zero subscribers zero traffic zero everything i was basically starting at
square one but i knew i wanted to use google and writing to provide really
valuable authoritative content to my audience in order to generate business
julia mccoy has always said that seo is a long game but it is worth it and so i
wanted to give it a try okay so my three other tips on how to get clients after
giving you really my best one and my most long-term one which is seo blogging
my second tip is to actually consider building a sales team
and for me even with an agency of 100 people that's just one person if you can
find one great person to replace you and take all your meetings for you and do
some administrative duties and kind of multitask that role so you
get a lot from it what that does is that frees up all that time you spend on all
those client meetings to focus on your next big steps your next big growth
steps and you know it's 2021 times are going
to continue to be like this but
trust is really different so i hate to say it but a commission
sales rep that is driven from a place of sales
does not it's not as effective as it used to be
so our salesperson actually comes from a place of being an
editor a writer first at express writers not a commissioned salesperson that just
came in and that's what we have found works the
best to build trust with the people that they found us from
our blog they don't need us to pitch them
they just need us to tell them what will work for them and then give them a price
quote so that's what she does so she's very effective and she can jump in and
do other administrative duties so this could be anywhere from 15 to 25 an hour
depending on the expertise and the complexity of what you're going to ask
them to do but definitely consider hiring a really
good salesperson not right away it's good to work in your business for a
while but as you grow absolutely consider hiring a great salesperson who
can answer that phone take more meetings and help you make more sales
number three pitch relevant prospects potential
clients that are actually hiring so a lot of gurus a lot of experts i
hear from my friends from people who have taken their courses they tell me
these gurus are telling them to do a cold pitch
to anyone and everyone [Music]
no guys stop doing that
you could be burning a bridge before you've even built the bridge as a ceo a
c-suite i get pitched 10 plus times per day in the last 10 years do you know how
many of those i've responded to one one that's right that's it it is a waste of
their time to send me a cold pitch i know what's behind it they just want
money and honestly that's how you come across if you are just pitching anyone
and everyone so please for the love of god stop doing it there's a much better
way to do this and it's to go to places like problogger and google jobs and look
for people that are actually hiring what you do
whether that's content strategy a writer copywriting seo writing you can go to
google jobs or you can just type in google google jobs copywriting and
google jobs by itself is an amazing feed it'll give you jobs in your area
wherever you are in the us in the world for
that keyword i can see over 25 jobs for a writer in my location just within 10
miles so that's pretty crazy now how you want to pitch these people is you can go
ahead and apply to that job that's one way to get seen but then you really want
to go the extra mile to stand apart from the rest of the candidates that are
applying so go to their website find their email
use apps like hunter.io and get those emails and then send them
a very relevant targeted pitch tell them exactly where you saw the job and tell
them exactly why you're a good fit for their open job
i've done this i sent three pitches and out of those three two responded one
became a client and that one gave us ten thousand dollars in the next four months
so i'm just saying this works you gotta quit pitching blindly do not pitch
anyone and everyone seriously stop doing it
it's 20 21. i think we can move past that and with the amount of jobs out
there for digital services and what you probably do
you can do a simple google search find tons of jobs and go pitch those
companies and you will have a much higher likelihood of getting in
somewhere and this third tip of doing relevant pitching is also very important
if you need clients like right away you know sometimes we can't wait on inbound
leads sometimes there is that long waiting period when someone's about to
buy but doesn't have the budget yet right so that can be a stretch so going
and pitching can be a great way to fill the interim just please for love god
don't do it in an annoying way okay last but not least number four
instagram reels instagram rails are one of the hottest social media formats you
could create right now i'm serious i posted a reel i've been trying to do
two a week and from one reel i got three clients and a producer from abc
that's the visibility you can get right now from reels
because it's not over saturated because it's a newer platform feature you can
still get in front of your ideal target audience here's a couple examples of
reels i've done that have pulled in our target audience
i target people who will become students of the content hacker academy who need
to learn things like online writing seo writing
content marketing and then of course clients for express writers and how you
want to post these reels is you want to look for trending audio clips
things that are getting you know thousands and thousands of likes
use that audio clip make your own fun version
and talk about your clients pain points agitate those pain points a little bit
and then tell them in the caption how you solve that
and then in your instagram bio have a link to a call with you
a way they can purchase the way they can book learn more about you all that good
stuff okay that's a wrap on how to get your
ideal clients if you've been here for the whole thing i want you to do
something right now i want you to take a minute drop a
comment below and tell me which one of these four techniques are you going to
commit to because i can tell you none of these
work without consistency especially blogging instagram reels looking for
that sales and even the occasional pitching
if you're gonna commit i really recommend starting a blog it's long term
you're gonna get the most success and then try posting a couple instagram
reels a week but let me know in the comments i would love to hear from you
and as always subscribe so you catch more of my content here on youtube i
talk about content marketing entrepreneurship life and i try to give
you my best every time i show up thanks so much for being here for watching this
and i'll see you around.