(MUSIC) GOOD MORNING EVERYONE AND WELCOME TO THE BALANCING
ACT.
WE'RE SO GLAD YOU'RE HERE.
I'M JULIE MORAN.
AND I'M OLGA VILLAVERDE.
AS YOU KNOW, A DIAGNOSIS OF CANCER CAN BE NUMBING BUT THERE IS A TREATMENT THAT CAN
HELP ENORMOUSLY AND WE'RE GOING TO TELL YOU ALL ABOUT IT.
IT'S AN AFFORDABLE AND HIGHLY EFFECTIVE OPTION IN JUST A BIT.
THAT'S GOOD NEWS!
AND WE'LL ALSO LEARN HOW OVER ACTIVE BLADDER DOESN'T HAVE TO IMPEDED YOU ON THE JOB.
THAT'S GOOD NEWS TOO!
PLUS, THE FOLKS FROM JET BLUE ARE HERE.
I LIKE FLYING JET BLUE.
YEAH!
I DO TOO.
THERE YOU GO.
TO TALK ABOUT HOW TO TRAVEL ECONOMICALLY.
THE BALANCING ACT STARTS - RIGHT NOW.
(MUSIC) (MUSIC) OVER ACTIVE BLADDER IS A CONDITION THAT EFFECTS
MORE THAN 46 MILLION ADULTS AND MANY OF THEM ARE WOMEN.
IN FACT ONE IN THREE PEOPLE OVER THE AGE OF 40 EXPERIENCE SYMPTOMS AT SOME POINT.
AND TODAY IN THIS SECOND PART OF OUR THREE PART SERIES, WE'LL SEE HOW WOMEN ARE COPING
WITH THIS COMMON PROBLEM WHILE AT WORK.
(MUSIC) I WORK FOR A LARGE COMPANY AND SOMETIMES IN
THE MIDDLE OF A MEETING I CAN FEEL MY OVER ACTIVE BLADDER REALLY ACTING UP.
I HATE TO STEP AWAY IN THE MIDDLE OF THE MEETING BUT SOMETIMES, I HAVE NO CHOICE.
(MUSIC) WHEN MY BOSS NEEDS ME, SHE NEEDS ME NOW.
SO, I DON'T HAVE A LOT OF TIME TO TAKE BATHROOM BREAKS.
MY OVER ACTIVE BLADDER IS STARTING TO INTERFERE WITH MY JOB.
(MUSIC) SUSAN AND JENNIFER ARE ACTIVE, BUSY, WORKING
PROFESSIONALS.
THEY ALSO HAVE SOMETHING ELSE IN COMMON.
THEY SUFFER FROM OVER ACTIVE BLADDER.
AS TIME GOES BY, AND WE GET OLDER, THERE ARE CHANGES IN ALL SYTEMS OF THE BODY.
AND THE BLADDER IS NOT IMMUNE TO THAT.
THESE CONDITIONS CAN BE EASILY AND SUCCESSFULLY WHEN DIAGNOSED AND TREATED APPROPRIATELY.
I NOTICED IT ESPECIALLY IN THE MORNING AFTER HAVING MY COFFEE.
I WOULD DRINK A CUP IN THE MORNING AND THEN AGAIN THROUGH OUT THE DAY TO KEEP ME GOING
AND I'M WONDERING IF ALL THIS COFFEE IS WHAT'S MAKING MY BLADDER OVER ACTIVE?
(MUSIC) IT ALL STARTED WHEN I WAS AROUND 45.
EXERCISE BECAME MORE DIFFICULT.
THE URGE TO GO WAS UNBEARABLE AND I KNEW THAT I NEEDED TO CONSULT MY DOCTOR.
ONE OF THE MOST COMMON SYMPTOMS THAT I HEAR IS THE PATIENT WILL COME IN AND THEY'LL SAY,
UGH EVERY TIME I GO OUT IT FEELS LIKE I HAVE TO USE EVERY RESTROOM IN TOWN.
OR THEY'LL TELL ME THAT THEY HAVE TO GET UP THREE OR FOUR TIMES DURING THE EVENING AND
IT'S INTERFERING WITH THEIR SLEEP.
THEY HAVE TO ALLOW FOR IT IN THEIR DAILY SCHEDULE.
AND THEN I'LL ASK THEM, HOW LONG HAS THIS BEEN GOING ON?
AND THEY'LL GET INTO THE HISTORY, WELL, IT'S REALLY PROGRESSIVE OVER THE LAST COUPLE OF
YEARS.
BUT MOST RECENTLY IT HAS REALLY STARTED TO INTERFERE WITH MY LIFE.
GETTING DIAGNOSED WITH OVER ACTIVE BLADDER ISN'T DIFFICULT OR PAINFUL BUT MANY PEOPLE
DON'T ASK FOR HELP.
YOU'RE DOCTOR CAN'T HELP YOU IF YOU DON'T ASK.
LUCKILY, BOTH JENNIFER AND SUSAN DID.
THERE ARE MANY WAYS TO DIAGNOSE AND TREAT THIS CONDITION.
LET'S REMEMBER IT'S A CONDITION, NOT A DISEASE.
SO, THERE ARE MANY DIFFERENT TREATMENTS, THEY CAN BE SUCCESSFUL BUT ONE OF THE MOST IMPORTANT
THINGS THAT THE INDIVIDUAL CAN DO IS SEE THEIR PHYSICIAN AND RELAY TO THEM THERE SYMPTOMS
AND HOW LONG THIS HAS BEEN GOING ON.
DON'T WAIT TO GET A PHYSICIAN TO START TREATING YOU.
IT'S IMPORTANT TO BE PROPERLY DIAGNOSED BY YOUR DOCTOR.
HE OR SHE CAN MAKE LIFESTYLE OR MEDICATION RECOMMENDATIONS YOU MIGHT NOT HAVE THOUGHT
OF.
TRUTH IS, THERE ARE SEVERAL PRESCRIPTION MEDICINES AVAILABLE THAT ARE WORTH LEARNING MORE ABOUT.
MY DOCTOR TOLD MY TO TAKE ONE PILL A DAY.
I HARDLY EVER HAVE TO LEAVE MY DESK ANYMORE AND I CAN STAY FOCUSED AT WORK.
AFTER I SPOKE WITH MY DOCTOR, WE REALIZED THAT IT WAS ALL THE CAFFEINE IN THE COFFEE
THAT WAS ONE OF MY BIGGEST PROBLEMS.
SO, WE SWITCHED ME TO DECAFFEINATED TEA, SO FAR, IT'S BEEN WORKING.
(MUSIC) SO, YES, THERE ARE SEVERAL LIFE STYLE CHANGES
THAT CAN OCCUR.
DURING THE EVALUATION THAT YOUR PHYSICIAN WILL BE GOING INTO.
HE'LL TALK ABOUT WHAT SUBSTANCES YOU LIKE TO DRINK.
SODA, COFFEE, AND IF SIMPLE BEHAVIORAL MODIFICATIONS DON'T CHANGE THAT, THEN YOU WOULD GO ON TO
MEDICATIONS THAT WOULD HELP.
OVER ACTIVE BLADDER DOESN'T HAVE TO SLOW YOU DOWN AT WORK.
WANT TO LEARN MORE?
LOG ON TO THEBALANCINGACT.COM
AND DON'T FORGET TO TUNE INTO PART THREE OF THIS SPECIAL SERIES DURING WITH OVER ACTIVE
BLADDER WHILE TRAVELING.
(MUSIC) IT'S A DIAGNOSIS NO OF US WANT TO HEAR.
CANCER.
WHETHER IT'S YOU, A FAMILY MEMBER, OR A FRIEND.
IT DOES NOT DISCRIMINATE.
AND ON THIS SHOW, WE'RE ALWAYS LOOKING FOR WAYS TO EASE THAT BURDEN EITHER THROUGH SUPPORT
GROUPS OR TREATMENT.
TODAY, OUR GUEST IS HERE TO SHED SOME LIGHT ON GYNECOLOGICAL CANCERS AND WAYS TO TREAT
IT.
PLEASE WELCOME DR.
MATTHEW BIAGIOLI BACK TO THE BALANCING ACT.
GOOD MORNING.
THANKS FOR HAVING ME BACK.
OH, GREAT TO SEE YOU AGAIN.
DOCTOR, GYNECOLOGICAL CANCERS, NOW WHEN I HEAR THAT, TO ME, THAT JUST FALLS UNDER A
HUGE UMBRELLA.
SO BREAK IT DOWN FOR ME.
WHAT FALLS UNDER THAT?
OK.
GYNECOLOGICAL CANCERS ARE BASICALLY 5 DIFFERENT TYPES OF CANCERS.
SO, THIS INCLUDES OVARIAN CANCER, UTERAN CANCER, CERVICAL CANCER, VAGINAL CANCER AND VOLVAR
CANCER.
AND ARE ALL WOMEN AT RISK?
ALL WOMEN ARE AT RISK.
YOU'RE RISK INCREASES WITH AGE HOWEVER, YOU CAN, THERE ARE THINGS YOU CAN DO TO REDUCE
THAT RISK.
AND WITH GYNECOLOGICAL CANCERS LIKE A LOT OF OTHER CANCERS, YOU KNOW, EARLY DETECTION
AND EARLY TREATMENT MEANS HIGHER LIKELY HOOD OF CURE.
LET'S TALK ABOUT CERVICAL CANCER SPECIFICALLY.
HOW CAN WE LOWER THAT RISK?
IT USED TO ACCOUNT FOR ONE OF THE HIGHEST MORTALITY RATES.
REALLY?
AMONGST CANCERS HERE IN THE US.
NOW FORTUNATELY WITH THE INTRODUCTION OF THE PAP SMEAR TEST AND NOW THE HPV DETECTION OR
HUMAN PAPOLOMA VIRUS DETECTION, AND ALSO WITH THE HPV VACCINE THOSE RATES HAVE SIGNIFICANTLY
BEEN REDUCES.
CERVICAL CANCER IS ONE OF THE MOST PREVENTABLE FORMS OF CANCER THAT ARE OUT THERE.
AND THE AMERICAN CANCER SOCIETY RECOMMENDS THAT WOMEN AGED 21 AND OLDER UNDER GO ROUTINE
SCREENING WITH REGULAR PAP SMEARS.
AND WHAT WE'VE FOUND IS THAT WOMEN THAT ARE DIAGNOSED WITH INVASIVE CANCER OR ADVANCED
CANCERS TYPICALLY HAVE EITHER FORGONE ROUTINE SCREENING OR THEY HAVEN'T DONE IT WITH ANY
REGULARITY.
NOW, WHEN YOU UNFORTUNATELY GET BACK A SAY, AN ABNORMAL PAP SMEAR.
OR YOU HEAR THE NEWS THAT YOU HAVE CANCER.
WHICH IS OBVIOUSLY VERY DEVASTATING, VERY EMOTIONAL, EXTREMELY STRESSFUL FOR A WOMAN.
WHAT IS THE NEXT STEP?
SO, YOU REALLY KIND OF NEED TO DISCUSS THAT WITH YOU DOCTOR.
LET THEM GUIDE YOU THROUGH WHAT YOUR OPTIONS ARE.
WITH CERVICAL CANCER, IT'S VERY STAGE DEPENDENT, DEPENDING ON HOW ADVANCED THAT CANCER IS,
IS GOING TO KIND OF DICTATE WHAT TREATMENTS ARE BEST FOR YOU.
SO, IF YOU ARE REALLY ADVANCES YOU'VE GOT TO BE REALLY AGGRESSIVE?
EXACTLY.
SO, WHAT ARE SOME OF THOSE TREATMENT OPTIONS?
SURGERY?
YOU REALLY KIND OF NEED TO DISCUSS IT WITH YOUR ENTIRE HEALTH CARE TEAM TO SEE WHAT SPECIFIC
TREATMENTS ARE GOING TO BE THE BEST FOR YOU AND YOUR SPECIFIC CANCER.
AND THERE ARE A NUMBER OF DIFFERENT TREATMENT OPTIONS AND SOME OF THEM YOU MAY ONLY NEED
ONE OPTION AND SOMETIMES THEY MAY BE DONE IN COMBINATION WITH EACH OTHER.
BUT EXACTLY WHAT YOU SAID, SURGERY IS DEFINITELY AN OPTION.
A HYSTERECTOMY.
EXACTLY.
SO, IT'S A HYSTERECTOMY WHICH MEANS THEY ARE GOING TO TAKE OUT YOUR OVARIES, THEY ARE GOING
TO TAKE OUT YOUR UTERUS, THEY ARE GOING TO TAKE OUT THE CERVIX, AND THEY MAY TAKE OUT
SOME OF THE LYMPH NODES.
OTHER OPTIONS INCLUDE CHEMOTHERAPY, WHICH ARE BASICALLY GIVING YOU DRUGS.
OR RADIATION THERAPY SPECIFICALLY BRACHYTHERAPY.
LET'S TALK ABOUT BRACHYTHERAPY.
WE'VE TALKED ABOUT IT BEFORE.
I KNOW IT'S NOT NEW, BUT A LOT OF VIEWERS DON'T KNOW WHAT IT IS.
TELL ME WHAT IT IS DOCTOR.
OK, SO THERE IS RADIATION THERAPY.
RADIATION THERAPY BASICALLY CAUSES DAMAGE TO THE DNA OF THOSE CANCER CELLS AND CAUSES
THOSE CANCER CELLS TO DIE.
AND THERE ARE TWO FORMS OF RADIATION THERAPY.
THERE'S EXTERNAL RADIATION THERAPY, AND THE WAY TO THINK OF THAT IS YOU ARE TREATING FROM
THE OUTSIDE IN.
SO, THERE ARE USING THESE HIGH ENERGY RADIATION BEAMS THAT ARE DIRECTED FROM THE OUTSIDE TOWARDS
THAT TUMOR IN YOUR CERVIX TO KILL THOSE TUMOR CELLS.
NOW, TYPICALLY WITH EXTERNAL BEAM RADIATION THERAPY, THEY GIVE LOW DOSES OF RADIATION
THERAPY AND THAT MEANS ONCE A DAY TREATMENT OVER THE COURSE OF MANY WEEKS.
ALTERNATIVELY, WITH BRACHYTHERAPY, OR BRACHYTHERAPY, YOU'RE GIVING THE RADIATION FROM INSIDE OUT.
SO, YOU ARE PUTTING THE RADIATION EITHER DIRECTLY INSIDE THE TUMOR OR ADJACENT TO THE TUMOR
SO YOU CAN GET VERY HIGH DOSES OF RADIATION TO THE CANCER CELLS AND KILL THOSE CANCER
CELLS WHILE LEAVING THE REST OF THE NORMAL TISSUE RELATIVELY UNTOUCHED.
AND BECAUSE YOU ARE GIVING HIGH DOSES OF RADIATION, IT MEANS FEWER TREATMENTS.
USUALLY IN TERMS OF BETWEEN TWO TO FIVE TREATMENTS.
AND NOW BRACHYTHERAPY MAY BE DONE BY ITSELD BUT MORE TYPICALLY IT'S DONE IN COMBINATION
AT LEAST FOR PATIENTS WITH ADVANCED CANCERS AFTER EXTERNAL RADIATION AND USUALLY IN COMBINATION
OF SOME FORM OF CHEMOTHERAPY.
GREAT INFORMATION.
STAY RIGHT THERE DOCTOR BECAUSE I HAVE A FEW MORE QUESTIONS REGARDING BRACHYTHERAPY.
WE HAVE TO TAKE A QUICK BREAK BUT WHEN WE RETURN WE ARE GOING TO DISCUSS THE BENEFITS
OF BRACHYTHERAPY SO STAY RIGHT THERE.
(MUSIC) WELCOME BACK EVERYONE.
BEFORE THE BREAK WE WERE DISCUSSING THE ADVANCED CANCER TREATMENT BRACHYTHERAPY.
WITH US ONCE AGAIN IS DR.
MATTHEW BIAGIOLI WHO SPECIALIZES IN RADIATION ONCOLOGY AND IS HERE TO HELP US LEARN SOME
MORE.
DOCTOR, I KNOW WE TALKED A LITTLE BIT ABOUT BRACHYTHERAPY BUT I'M FASCINATED ABOUT HOW
YOU DESCRIBED FROM THE INSIDE OUT.
TELL ME ABOUT THAT AGAIN.
YEAH, SO TRADITIONAL RADIATION THERAPY WORKS BY RADIATION GOING FROM THE OUTSIDE IN ---
RIGHT.
--- WHICH MEANS IT HAS TO GO THROUGH SOME NORMAL TISSUE TO GET THERE.
WIHT BRACHYTHERAPY IT'S BASICALLY PLACING THE RADIATION INSIDE THE CANCER SO YOU ARE
RADIATING FROM THE INSIDE OUT.
YOU'RE PROTECTING THAT NORMAL ORGAN.
AND WHAT ARE THE BENEFITS OF BRACHYTHERAPY?
SO, THERE ARE A LOT OF BENEFITS OF BRACHYTHERAPY.
FIRST OF ALL, IT'S A VERY EFFECTIVE AND COST EFFECTIVE WAY OF TREATING CANCER.
OK.
IT'S BEEN SHOWN TO BE HIGHLY EFFECTIVE IN THE TREATMENT OF CERVICAL CANCER AND LONG
TERM STUDIES HAVE SHOWN THAT WOMEN THAT UNDERGO BRACHYTHERAPY AS PART OF THEIR CERVICAL CANCER
TREATMENT, HAVE BETTER CANCER FREE SURVIVORS.
REALLY?
ADDITIONALLY, BECAUSE IT'S BEING DELIVERED FROM THE INSIDE, IT MEANS THAT THERE ARE LOWER
TOXICITY.
AND IT'S STATE OF THE ART.
EVEN THOUGH IT'S BEEN AROUND FOR YEARS, THE BRACHYTHERAPY THAT WE DO TODAY IS VERY DIFFERENT
THAN WHAT WE DID EVEN 5, 10 YEARS AGO.
AND NOT ONLY EFFECTIVE, BUT I CAN IMAGINE HERE CONVENIENCE AS WELL BECAUSE IT'S DONE
DIFFERENTLY.
EXACTLY.
BECAUSE THE RADIATION DOSE IS SO HIGH, AND SO FOCUSED, IT MEAN FEWER TREATMENTS WHICH
MEANS SHORTER DURATION OF TREATMENT, WHICH IN CERVICAL CANCER IS ACTUALLY VERY IMPORTANT.
IT IS.
WE KNOW IF WE CAN SHORTEN THOSE TREATMENT TIMES, THAT THE LIKELY HOOD OF CURE IS BETTER.
NOW SOMETHING THAT IS VERY IMPORTANT HERE IS SIDE EFFECTS.
YES.
SO WITH ALL TREATMENTS OF CERVICAL CANCER, THERE ARE SOME FORM OF SIDE EFFECTS.
WITH BRACHYTHERAPY, IF YOU THINK ABOUT IT, THE CERVIX IS KIND OF WEDGED RIGHT IN BETWEEN
THE RECTUM AND THE BLADDER.
SO, IT'S POSSIBLE THAT YOU MIGHT DEVELOP SIDE EFFECTS LIKE YOU FEEL LIKE YOU HAVE A G.I.
BUG OR EVEN POSSIBLY LIKE YOU HAVE A URINARY TRACT INFECTION OR AN OVER ACTIVE BLADDER.
NOW, YOU MENTIONED EARLIER AND WE TOUCHED UPON THIS REGARDING BRACHYTHERAPY.
TREATING CANCERS OF DIFFERENT BODY SITES, SO, WHAT DO THEY INCLUDE?
I MEAN IS IT EVERY WHERE?
YES, SO ESSENTIALLY IT'S HEAD TO TOE.
OK!
SO, WE ARE TALKING LUNG CANCER, WE ARE TALKING ABOUT RECTAL CANCER, WE'RE TALKING ABOUT ESOPHAGEAL
CANCER.
WHAT ABOUT BREAST CANCER?
YOU GOT IT.
IT'S ONE OF THE MAIN USES FOR BRACHYTHERAPY IS ACTUALLY WITH IN BREAST CANCER.
AND HOW DOES IT WORK THERE?
WITH WOMEN THAT ARE UNDERGOING TREATMENT FOR BREAST CANCER, THERE ARE TWO MAIN SURGICAL
OPTIONS.
SO, THERE IS ONE, WHICH IS WHERE THEY HAVE TO REMOVE THE ENTIRE BREAST.
BUT ALTERNATIVELY, YOU CAN PRESERVE THE WOMAN'S BREAST AND WITH A DIFFERENT TYPE OF SURGICAL
PROCEDURE CALLED A LUMPECTOMY.
AND WHAT THAT INVOLVES IS JUST REMOVAL OF THE TUMOR AND THEN THE NORMAL BREAST TISSUE
JUST SLIGHTLY AROUND THE TUMOR.
NOW, IF YOU UNDERGO A LUMPECTOMY, YOU NEED SOME FORM OF RADIATION AND TO REDUCE THE LIKELY
HOOD OF THAT CANCER COMES BACK.
TRADITIONALLY THAT'S BEEN WITH EXTERNAL RADIATION WHICH REQUIRES 5-6 WEEKS OF TREATMENT.
OR ALTERNATIVELY, IT CAN BE DONE WITH BRACHYTHERAPY AND WHICH MAY ONLY REQUIRE ONE TREATMENT.
WOW.
OR AS FEW AS 5 TREATMENTS.
WHAT A GREAT OPTION THEN.
AT THE END OF THE DAY HERE, IT'S ALL ABOUT EDUCATION AND GETTING WOMEN THAT OTHER OPTION
BECAUSE IT'S BEEN AROUND.
EVEN THOUGH IT'S BEEN AROUND FOR 35 YEARS, IT'S EVER EVOLVING AND THE TECHNOLOGY THAT
THEY USE TODAY FOR BRACHYTHERAPY IS STATE OF THE ART AND IS CUTTING EDGE AS MANY OF
THE OTHER TECHNOLOGIES WE USE TO TREAT CANCER.
THANK YOU SO MUCH.
COME BACK AGAIN ANYTIME TO TALK MORE ABOUT BRACHYTHERAPY.
AND IF YOU'D LIKE MORE INFORMATION ON BRACHYTHERAPY AGAIN IT'S
BRACHYTHERAPY.
IT'S AFFORDABLE.
IT'S AN EFFECTIVE TREATMENT OPTION TO TREAT CANCER.
VISIT OUR WEBSITE THEBALANCINGACT.COM
THAT'S THEBALANCINGACT.COM AND FOLLOW US ON FACEBOOK.
(MUSIC) IN THE COMPETITIVE COMMERCIAL AIRLINE ARENA
HOW DOES ONE AIRLINE TRULY SET ITSELF APART FROM IT'S COMPETITION?
AND HOW DOES THAT AIRLINE MAINTAIN ROBUST MARKET SHARE AS IT NURTURES ONGOING CUSTOMER
LOYALTY.
WELL, WITH US TODAY TO DISCUSS HER AIRLINE'S APPROACH TO HEALTHIER BOTTOM LINE IS KELLY
ROWE, DIRECTOR OF LOYALTY AND PARTNERSHIPS FOR ONE OF THE NATION'S PREMIER VALUE CARRIERS,
NEW YORK BASED, JET BLUE AIRWAYS.
WELCOME KELLY.
THANK YOU SO MUCH FOR HAVING ME.
SO, GREAT TO HAVE YOU IN STUDIO.
AND I WANT TO JUMP RIGHT IN HERE AND WHAT DOES THE FLYING PUBLIC TYPICALLY LOOK FOR
WHEN THEY ARE CHOOSING AN AIRLINE?
YES, I MEAN, FIRST AND FOREMOST OF COURSE YOU THINK PRICE.
RIGHT.
LIKE ANYBODY WOULD GO ONLINE, WE LOOK UP WHAT THE PRICES ARE.
BUT I THINK MORE AND MORE COMMONLY WE SEE PEOPLE LOOKING FOR VALUE.
SO, WHAT DO I GET FOR MY MONEY ONCE I KNOW I'M GETTING FROM POINT A TO POINT B.
IS IT YOU KNOW, ALL OTHER SEATS, IS IT LEGROOM, IS IT TV'S ON BOARD?
I THINK IT'S A LOT ABOUT WHAT FEATURES CAN I GET ONCE I'VE GOT THE TRIP PICKED OUT.
AND JETBLUE FOR THE 10TH YEAR IN A ROW HAS WON A PRESTIGIOUS AWARD AND DISTINCTION.
TELL ME ABOUT THAT.
YES.
THANK YOU SO MUCH FOR MENTIONING.
WE'RE VERY PROUD.
JD POWER AWARDED US THE HIGHEST CUSTOMER SATISFACTION FOR LOW COST CARRIER AWARD FOR OUR 10TH YEAR
AND REALLY IS A TRIBUTE, I THINK, TO THE GREAT PEOPLE THAT WORK AT JETBLUE AND THE CUSTOMER
SERVICE THAT THEY CAN DELIVER.
WE ARE JUST SO EXCITED.
NOW, I WANT TO TALK ABOUT YOUR LOYALTY PROGRAM.
WHO BENEFITS?
IS JUST FREQUENT TRAVELERS?
OR LESS FREQUENT AS WELL?
IT'S A GREAT QUESTION, I MEAN, WHEN YOU THINK ABOUT LOYALTY PROGRAMS, THERE'S OFTEN A MISCONCEPTION
THAT YOU ONLY SHOULD JOIN IF YOU TRAVEL A LOT.
YOU'RE THAT FREQUENT FLYER, EVERY WEEK UP IN THE AIR WITH SUITCASE.
AND WE'RE GREAT FOR THAT.
I MEAN, YOU ARE.
--- WE'VE GOT ALL KINDS OF PERKS FOR THE FREQUENT TRAVELER BUT I THINK ONE OF THE THINGS I WANT
TO TALK ABOUT TODAY IS JUST YOU CAN GET A LOT EVEN IF YOU ARE AN INFREQUENT TRAVELER.
AND WHAT I SUGGEST PEOPLE LOOK FOR ARE THINGS LIKE, MAKE SURE YOUR POINTS DON'T EXPIRE.
AT JETBLUE, ONCE YOU EARN THE POINTS, THEY ARE YOURS TO KEEP.
LOOK FOR BLACK OUT DATES.
IF AN AIRLINE HAS BLACK OUT DATES, WHICH WE DONT', THAT CAN MAKE IT HARDER TO USE YOUR
POINTS.
YOU WANT TO MAKE SURE THERE'S NO BLACK OUT DATES OUT THERE.
WE'VE GOT AN OPTION THAT I THINK IS REALLY GREAT FOR FAMILIES OUT THERE CALLED FAMILY
POOLING.
YOU PUT ALL YOUR FAMILY'S POINTS TOGETHER IN ONE POOL AND IT ALLOWS YOU TO EARN FASTER
SO THAT YOU CAN AWARDS CHIPS FASTER.
SO, I THINK YOU LOOK FOR SOME OF THOSE FEATURES AND IT AN INFREQUENT TRAVELER CAN BENEFIT
JUST AS MUCH.
THAT'S SO GOOD TO KNOW.
AND TALK TO ME ABOUT JETBLUE, AND I LOVE THIS, CUSTOMER BILL OF RIGHT.
YES.
ABSOLUTELY.
AND BASICALLY THIS IS A POLICY WE'VE PUT OUT THERE.
IT'S PUBLICLY AVAILABLE TO LOOK AT AND IT'S REALLY WHAT WE'VE OFFERED TO OUR CUSTOMERS
AS A WAY TO GO ABOVE AND BEYOND WHEN WE DON'T GIVE THE SERVICE THAT WE WANT TO GIVE.
NOW OBVIOUSLY WE WANT EVERYBODY TO HAVE A PERFECT TRIP EVERY TIME --
SURE.
-- BUT THINGS HAPPEN.
SO, THE BILL OF RIGHTS IS FOR THINGS LIKE, HEY IF YOU SIT DOWN AND YOUR TV DOESN'T WORK,
WE WANTED YOU TO BE ABLE TO WATCH TV, YOU KNOW, HERE'S $15, WE'RE VERY SORRY.
IF WE CREATE A DELAY, AND WE'VE TAKEN UP MORE OF YOUR TIME THAN WE SHOULD HAVE IT'S AN APOLOGY,
IT'S A PROACTIVE NOTE.
IT'S SOME KIND OF COMPENSATION.
IT'S A WAY FOR US TO SAY THAT YOU KNOW, WE'RE TRYING TO BRING HUMANITY BACK TO AIR TRAVEL.
YOUR TIME IS WORTH SOMETHING TO US.
YOUR EXPERIENCE IS WORTH SOMETHING AND HERE IS AN APOLOGY IF WE DIDN'T GET IT RIGHT.
I HAVE TO SAY, JUST TO LET YOU KNOW, THAT MY INLAWS FLEW JETBLUE, ONE TV WORKED, ONE
TV DIDN'T, YOU WERE RIGHT ON THE BAT SENDING THEM SOMETHING.
THAT'S GREAT.
ALSO, YOU KNOW, WHEN YOU HAVE CHILDREN LIKE MYSELF, JUST THE FACT THAT EVERY SEAT HAS
A TV, ABSOLUTELY.
IS SO AMAZING.
SOMETHING FOR THE KIDS.
AND WHAT ELSE DOES JETBLUE OFFER THE FLIGHTS THAT MAKE IT ATTRACTIVE TO YOU KNOW, THE CONSUMER.
YEAH, ABSOLUTELY, WE JUST LOOK FOR WAYS TO HUMANIZE THE EXPERIENCE.
SO, THERE IS THE BREAT JETBLUE SERVICE OF COURSE SOMEONE WILL SMILE AT YOU WHEN YOU
GET ON BOARD.
YEAH.
AND THERE ARE GOING TO MEAN IT.
YEAH.
WHICH IS NICE.
BUT I MEAN, FREE DRINKS, FREE SNACKS, ALL YOU CAN EAT BY THE WAY.
IF YOU LIKE CHIPS, THERE ARE ALL YOURS.
REALLY JUST A GREAT EXPERIENCE.
LOTS OF LEGROOM FOR THOSE WHO NEED IT.
WE'VE GOT EVEN MORE SPACE SEATS.
AND MY HUSBAND IS 6'4'' AND LOVE THAT EXTRA LEG ROOM.
ABSOLUTELY.
IT'S SO GREAT.
AND JUST TELL ME AGAIN BLACK OUT DATES?
NO BLACK OUT DATES.
YOU EARN THE POINTS, YOU GET TO USE THEM YEAH.
ABSOLUTELY.
YOU KNOW, THAT'S SO IMPORTANT BECAUSE SOMETIMES WHEN YOU REALLY WANT TO TRAVEL AND EVERYBODY'S
ON VACATION AND THE FACT THAT YOU OFFER THAT SERVICE IS REALLY QUITE UNBELIEVABLE.
GREAT.
THANK YOU!
YEAH.
WELL, I JUST WANT TO SAY THAT IT WAS GREAT HAVING YOU IN THE STUDIO.
THANK YOU SO MUCH, REALLY APPRECIATE IT.
AND IF YOU WOULD LIKE ADDITIONAL INFORMATION ON TODAY'S BEST TRAVEL VALUES, INCLUDING MORE
ON WHAT WE'VE TALKED ABOUT TODAY, VISIT US AT
THEBALANCINGACT.COM OR LOG ON AT
FACEBOOK/THEBALANCINGACTFANS SO GREAT TO HAVE YOU IN STUDIO.
THANK YOU SO MUCH.
(MUSIC) THANKS SO MUCH FOR SPENDING PART OF YOUR MORNING
WITH US.
WE HOPE YOU LEARNED A LITTLE SOMETHING HERE ON THE SHOW TODAY.
REMEMBER WE'VE GOT LOTS MORE INFORMATION ON OUR WEBSITE,
THEBALANCINGACT.COM AND DON'T FORGET WE'RE ALSO ON FACEBOOK AND
TWITTER, LOOK US UP THERE AND UNTIL THE NEXT TIME, REMEMBER, TO FIND YOUR BALANCE.
FIND YOUR BALANCE.
SO LONG EVERYBODY.