Hello, my name is Pierre T. Lambert,
I'm an adventure and travel photographer
and I share all my photo adventures
with you on YouTube,
on my English channel,
but also on a French channel.
Over the years, as a photographer,
I've used Adobe in many ways,
from editing photos with Adobe Lightroom,
to editing videos with Adobe Premiere
and creating a missing
link between my stories
with Adobe Stock.
Adobe has asked me to do
something different and challenged me
to create a 15 to 60-second ad
for my personal brand,
which seems really short,
so I decided to make it about
a photography course I offer:
the 30-day Method for Pro Photos,
a method I've developed
over the years as a photographer.
So, making this ad
involved several stages
that I will share with you.
First was the brainstorming,
in other words, thinking.
I took a notebook and pen,
sat down, and started to think.
What I thought about was:
What's the message I want
to get across to someone
watching this ad?
Whether they're an amateur
or they want to become a pro.
In the end, I decided to
share my own story,
when my passion for
photography finally clicked.
Once I had my story,
I recorded a voiceover,
or simply my voice.
Once the idea, story, and voiceover
were done, I needed images.
I shot some videos,
some specific sequences
and used Adobe Stock for the rest:
videos, templates for graphics, and music.
Then I thought about the clips
I had shot and what I still needed.
For example, lighting effects or
aerial views of cities or nature
I didn't have in my library,
and finally, the big challenge:
How to show people
what happens in our brain
when something clicks,
when we finally understand?
So, I searched on Adobe Stock
and found a clip of neurons connecting
just like inside our brain.
I thought that would be interesting.
As for my creative process and some tips,
it's important to do the narration first.
Then, I add the audio, or music.
And finally, the visuals.
Speaking of visuals,
a great tip is to use motion graphics
to create animated titles.
Animated titles are essential
to engage your audience's attention.
And if they watch it without the sound,
they'll still be able to follow the main points,
so they'll see Observe, Visualize, and Capture,
which are the key concepts of this course.
There are lots of templates on Adobe Stock.
You can import them directly into Adobe Premiere
so everything remains in the same ecosystem.
It's really very handy
and my final tip is to use sound effects
to add another dimension to your image.
Music, narration, and video is not enough.
You also need sound effects
to really immerse your audience
in your project.
So, if you're ready
shall we take a look at the result?
Photography changed the day I realized
that the secret wasn't the equipment,
but what happens in our brains.
How we perceive the light, the scenes,
and the stories that surround us.
How can we use them to create a vision
before we even pick up the camera?
I believe that photography is not just
the art of capturing things,
but is even more about seeing them.
Imagine if you could observe, visualize,
and capture images you are proud of,
regardless of your equipment.
Rediscover and capture with a photographer's eye
the familiar, yet so unique, world around us.
My name is Pierre T. Lambert, I'm a travel photographer
and I invite you to discover my 30-day method
to transform your photos, like thousands before you.
So, there we are, thanks for watching.
I'd like to thank Adobe Stock for the invitation
and especially for creating the tools
that allow us to realize our vision
as creators and as artists.
Thank you and remember,
get out, take pictures, and try something different.
Try something new.
See you in another episode or on the Adobe Creative Cloud channel.
Bye!