Hello All..This is Devyani from Freshersworld.com
Welcome to our video channel on jobs and careers
Today I will be talking about the career opportunities in Advertising
Advertising is an interesting career option. It is also one of the most sought after career
among youngsters today. With commercialisation taking place at a fast pace, each player in
the market wants to come out with a creative, unique and innovative advertising strategy.
There are many options, one can pursue, in advertising career. The career options are
- copywriters, media planners, graphic artists, media researchers and photographers – these
are some of the jobs, one can get after completing school and college level education. There
are various well-known institutes which are grooming future creative talents which can
create a stir and right noise in the competitive marketplace.
Advertising is basically a medium to inform, connect and communicate with potential and
present customers. It is way to share with general public about a particular product,
brand, service or an idea. Those who take up a career in advertising can join television,
newspapers, magazines, digital communication agencies and can also start independent advertising
agencies. Aspirants eyeing a career in advertising need
to have a flair for writing, avid readers, knack for picking small nuances and powerful
observation skill. These are some qualities which one can inculcate during school and
college days. Exposure to world cinema and music is a must as it helps in idea generation
and subsequently in creating an appealing advertisement.
If one wants to get trained in this professional, there are many well-known learning centres
across India offering specialisation in advertising and communication management. Students are
enrolled after a rigorous selection process which includes a written test, group discussion,
personal interview and portfolio presentation. The people who manage to clear the hurdles
get a chance to be trained and groomed by popular names from Media and Entertainment
industry. Educational institutions like Xavier Institute
of Communications (Mumbai), National Institute of Advertising (New Delhi), MICA (Ahmedabad)
and Symbiosis Institute (Pune) are some prominent places known for their advertising and communication
programs. These institutes teach students, the art of
copywriting, visualising, writing for advertising, making ad jingles for television and radio
and presentation skills. Candidates are given theoretical and practical training to ensure
that knowledge learned in classrooms is applied. During the duration of the course, students
have to take internship with advertising firms, which is part of the learning process.
There are Bachelor level and post graduate programs designed by educational institutes.
After completing school education, a college degree in English literature or general commerce
stream can help in giving overview of commerce and advertising field. With a master’s degree,
one can strive for specialisation in advertising and communication. A program in communication
management or marketing and advertising management is needed as specialisation for post graduate
degree. Those who start the career in this professional
can expect to be paid Rs 10,000 (entry level) and see the salaries increasing as they progress
from a trainee to a full time employee. Once an individual gains expertise and formidable
work profile, he can expect to scale new heights in his/her career in advertising.
Advertising industry has witnessed a massive expansion in last couple of years. Most advertising
agencies are on a lookout for fresh talents and out-of-the box thinkers. After completing
the course, there are many job opportunities for a student. They can join advertising agencies,
media and event planner, media research firms and even start their independent ad agencies,
if they have financial back up and business plan. For more jobs in advertising, freshers
and experienced individuals can get information relating to it from www.freshersworld.com
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