BuzzFeed's hugely popular series, Worth It,
these are the creators and stars,
Steven, Andrew and Adam, yay boys.
(applause)
Explain to people what's different about Worth It
and what you mean by it.
Yeah, so Worth It is a show that we do on Buzzfeed
and it's a show where we try different foods
at drastically different price points,
so we'll try like a $1,000 wine
and compare that to a $15 wine,
so the way that I came up with the show was
I actually was thinking,
"I wanna bring my girlfriend
on a date, and she deserves the best,"
I thought.
But do I wanna pay the premium for the date?
And so I thought,
"Why not actually -"
Tell people what's worth it.
Figure out what's worth it, exactly!
We sent them out to three of New York City's
hottest and best burger places
to see which burger would be "worth it."
Check it out.
The first spot is the Shake Shack.
The signature, the Shack Burger, which has been
on the menu for the past 13-plus years,
is the burger itself.
All-natural Angus beef,
put a little bit of American cheese on there.
Our secret weapon is our Shack sauce.
Lettuce, tomato, looks super simple.
But when you take a bite it's like,
"Whoa, I didn't think it could be this flavorful!"
Mm, but really, it's about the meat here.
What do you think?
It's good.
(studio audience laughter)
So this burger is, how much?
(cha-ching)
About $5.50 at this location.
You gonna finish that?
No, you can have my burger.
(studio audience laughter)
Now we're going to a place
called P.J. Clarke's, our middle price point.
We're gonna have something called a Cadillac Burger.
It's called the Cadillac Burger because,
when Nat King Cole first tasted our burger,
he said that this is amazing,
and it's the Cadillac of burgers.
Really? So.
And how much is this cheeseburger?
It's $19.75, like a 1975 Cadillac.
Seven-ounce patty,
American cheese,
double-smoked bacon
Boston bibb lettuce
beefsteak tomato.
Whoa.
Cadillacs all around.
Wow.
I'm halfway through this burger,
I just realized that there is no ketchup
or sauce or mayo or any condiments on it whatsoever.
It's a self-saucing burger.
So now we're on our way to Serendipity,
for our high price point burger.
$295.
Today we're gonna be trying
the Guinness World Record Le Burger Extravagant.
The ultimate in burgers.
What is so extravagant? Extravagant?
(laughter)
Extravagant? Well, it is Japanese Waygu beef,
ground, infused with 10-herb white truffle butter,
topped with Montgomery cheddar from England
that's cave-aged for 18 months,
fried quail egg,
shaved black truffles,
it's in a Campagna bun,
that's dusted with 18-karat gold,
on top nestles a blini with crème fraîche
and Kaluga caviar,
fastened with an 18-karat gold and diamond toothpick.
Oh, my gosh.
(rock music)
(laughter)
Sorry, I just blew gold everywhere when I exhaled.
(studio audience laughter)
The tiny egg makes the burger look even bigger.
Cheers.
That is
a delightful, truffle-y flavor.
Tastes like a roast beef dinner
in a sandwich.
I just got to the caviar.
(laughter)
(applause)
Which one is worth it?
It was a hard choice,
I mean they're all great in their own way.
And they're all so different.
Yes, exactly.
I would say the Serendipity 3, piece of art,
not my winner, though.
I actually gotta go with Shake Shack.
(applause)
Solid.
Danny Meyer, love you, baby.
Guys, did you have different opinions?
Yeah. My favorite is actually the P.J. Clarke,
it just had that--
The classic?
Yeah, it had that juice that drips down your wrist.
Oh, you like the juice factor.
Mm-hm.
And?
I had to go Shake Shack as well, the value.
All right, Shake Shack takes it, two-to-one!
Sweet!
I was pulling for him 'cause that's my neighborhood fella,
I love Danny.
You guys, I'm sure, are going to be checking out
episodes of Worth It now that you're hip to it.
It's on Buzzfeed Video, YouTube channel on Sundays.
(applause) (twinkling)