Hello Boss Babes and Bosses out there!
So, this video is not for the aspiring and newbie freelancers.
This is really a video for small to medium business owners.
We received a couple of messages on our Facebook page, on LinkedIn
and on my personal Instagram account.
They are asking about what skills or qualities they should look for when hiring a Social Media Manager.
Basically, the things that they need to know before hiring a Social Media Manager for their business.
But if you are an aspiring or newbie Social Media Manager,
then I guess it would be an edge if you are going to watch this video
because you will learn what are the qualities and basic technical skills you need to know
to have a higher chance of being hired as a Social Media Manager.
So yeah, let's dive in.
First, I want you to know that there are Social Media Managers
who have already specialized a specific platform.
Like, they just focus on Instagram management,
or they just focus on Tiktok, or on Facebook.
Something like that.
But if you are still a small business owner or medium business owner,
and you don't have enough budget yet to hire different people
to handle your social media platform,
you can always hire a Social Media Manager who manages all the platform.
Those who know how to handle most of the social media platforms, especially if you are
not sure yet on what platform you would like to focus on.
For now, go for someone who can handle multiple social media accounts.
Okay?
I am not sure if you can hear the background music.
My neighbor is playing high-note sound tracks.
If you can hear that, just ignore that one.
Let's proceed to the technical skills.
So, what are the things a Social Media Manager must know how to do?
First thing, at least, they must know how to create original content for you.
When I say content creation skills,
it involves even just basic graphic designing, basic video editing
for Reels or Shorts, or for your Tiktok.
Since short video clips have higher organic reach.
And they must know how to create a caption or copy for your posts.
Those are, at least, the three tasks they must know how to do, even just the basic.
If he or she has absolutely no idea about those,
we have a video tutorial about the basic things that you need to know
when you are doing a graphic design for your client.
Check this out.
And when it comes to copywriting and how to create a caption,
you can also check out this one.
And for video editing, I will create a video on how to do, at least, basic editing
for Reels or even for horizontal video for YouTube.
Something like that.
Stay tuned!
The second technical skill that I feel like should be known by the person you will hire is that
he or she must have basic knowledge of social media and how it works.
Like how to upload, how to put captions, how to put hashtags, how to gain more likes.
Just the very basic kind of managing social media platforms.
Not just Facebook, but also, at least the other common social media platforms.
Facebook, Instagram, Twitter, Youtube, Pinterest, Tiktok.
They must know how to create a profile or a page, a Facebook group, something like that.
Look for someone who already know how to do those.
And if that person doesn't have any knowledge about it yet but you want to hire him or her,
then, no problem.
We have a playlist for someone who wants to be a Social Media Manager.
Check out this playlist here.
There are a lot of free videos there.
Literally, a step-by-step tutorial on how to create and optimize social media platforms
and how to grow it organically, meaning no ads.
Send this one to your Social Media Manager
and you say,
"Hey, watch this playlist. There are a lot of tutorials here. And this is just for free. You don't have to pay anything for it."
Yes, you can do that right now.
Literally, copy the SMM playlist link below.
I will put it in the description box.
And send it to the person you will hire or to your Social Media Manager.
Okay?
Plugging?
The next technical skill, at least, he or she must know how to read analytics.
He or she must know how to create an analytics report for you.
It helps for you to determine how you can improve and strategize the content you post on social media.
The next technical skill that I think
the person you will hire as a Social Media Manager
must know how to create a content plan for the whole month, at least.
So that you can check for approval what content will be published every month.
It is really very helpful because it will be easier for you to strategize your campaign.
For example, you will launch something like an affiliate program, promo or discounts.
Things like that.
That would be so helpful when it comes to marketing.
Let us proceed to the qualities you should know a Social Media Manager must have.
You should hire this type of person, okay?
The first quality you must ensure to be on-point is their communication skill.
He or she must have good communication skills.
Because most Social Media Managers
do respond to the comments and to the private messages sent to your inbox.
And they must know the brand voice.
They must familiarize themselves with the way you speak and how you respond to comments and messages.
So, we would not want them to be rude or reply aggressively to the customers.
Because how they treat and respond to your followers will basically how your branding will become.
As what I have said in this video,
branding is not all about the graphics.
But it is more about how the company treats their followers or their customers
So overall, all the audience who will message or reach out to your company or business,
they know what vibe they will feel.
Like, "Once I reach out to this company or business, I always feel like I am a VIP."
"I am always valued."
"My concerns are always being attended."
Something like that.
The second thing is that you look for someone who is very proactive.
Someone who gives suggestions or opinions about your strategy or about the things you do.
For me, I really ask my team.
"Do you think this is okay?"
Something like that.
I always ask for their feedback and see if they agree with the strategy we are implementing.
Because I think they know something that I don't see in my perspective
as they are the ones who always entertain queries and they always see the comments.
I think being proactive is a good attitude especially if you want to hire
a Social Media Manager.
In your business, they are the front liners.
They know what your followers need.
They know what is actually happening
compared to you who is always working at the backend,
doing the big stuff, doing the big thing for your business.
So, ask the front-liner of your business.
You should ask for suggestions.
You should ask for opinions.
You should ask for feedback.
Hire someone who is proactive.
He or she must have initiative, and with common sense, of course
The next quality I would say is that they must be keen to details,
especially for the spelling and for the grammar, the links that they are putting,
the graphics that they are creating, and things like that.
Most of the time, you, business owners, have no extra time to check every single detail of their posts.
So, make sure that the one you will hire is keen to details
so that there is no need for you to check every single detail.
The Social Media Manager must know how to check their own work, like double check.
The next thing that I would also say that I think is the most important of them all,
I would, I would, I would, I would really say to feel the vibe.
If you feel like you have the same vibe, then go for that.
Give them a higher chance compared to someone you feel like there is something off to that person.
If you feel like there is something off,
save your time, save the time of the candidate or the applicant,
save both of your time and just pass.
And it will really save you from future troubles
because energy never lies.
It never lies.
So, that is a pro-tip.
If you are asking if you are going to hire a beginner or an experienced one,
I would say it depends on the budget that you have.
If you don't have a high budget for it,
there are a lot of Social Media Managers who are just starting out,
but when I checked their own profile,
I was like, "This is the bomb. Are you still a beginner?"
I can say, "My God, you are even better than me when it comes to graphics."
"You really nailed that copy."
The account is so, so, so nice.
So, my suggestion is that
when you hire someone, ask for their portfolio.
If they already had a client before,
ask for their portfolio, the graphics that they have designed for the client,
the analytics report for their previous client,
the copy they have written for that graphic.
Ask if they have done basic video editing for Reels, or for Shorts or for TikTok.
Something like that.
But let's say that the applicant you will be interviewing is a total beginner,
if they can't show a portfolio since they are still a beginner
and they haven't had any client yet,
check out their own profile.
See if their profile is good.
They must, at least, have a business page that they handle as a Social Media Manager.
Check out their own profile and see the kind of work they can deliver to your business.
I guess those are the qualities that I think you need to look for when hiring a Social Media Manager.
Just a moment.
Before you hire a Social Media Manager,
these are the three things that you have to be clear with first.
First, before you hire,
you have to know what is your real goal for your social media accounts.
What is your goal?
Why would you like someone to handle your social media accounts?
Is it to generate leads?
Is it to create a conversion? Are you selling products?
Why do you want someone to handle your social media account?
You cannot hire someone if you are not clear with the purpose.
Once you are clear with your goals,
next, ask what kind of help do you need from your Social Media Manager?
Are you going to ask him or her to create social media content?
Graphics?
Or Reels?
You should know what kind of help you need from your Social Media Manager.
So, I have already mentioned earlier the basic tasks a Social Media Manager must know how to do.
Those are the job description.
At least, they must know to do those tasks.
And the third one is your budget.
The budget is subjective
especially, it depends on what kind of Social Media Manager you are going to hire.
Maybe you want someone for all-around.
Like, they can handle all of your social media accounts.
Or an expert who focuses on Facebook or Instagram, etc.
And it also depends if you are going to hire that person hourly or fixed-rate or per package.
Things like that.
So, you have to clear on how much your budget is for the Social Media Manager that you are going to hire.
I would recommend
if you are still a small business and you want to hire a Social Media Manager to help you with the social media marketing,
I would say look for someone who has a good social media package offer.
Like, they are going to create, let's say, 15 posts every single month.
And then, they will submit at least one report.
And then, engagement with the audience for at least one hour every day.
Something like that.
I feel like you can save money if you will avail per package instead of per hour.
You can evaluate as well the performance of the Social Media Manager.
And I guess most of the Social Media Managers who are offering per package
offers a retainer fee
wherein you will pay a lower amount compared to the amount you paid in the first month.
Maybe you can ask a couple of Social Media Managers for a quote how much their packages are.
If you are already clear with those three: goals, job description of the task you need help with, and your budget
you can now post it to third-party platforms
like Upwork, OnlineJobs.ph, PeoplePerHour, Talent.Hubstaff.
You can also post it on Facebook groups or on LinkedIn.
Or you can just message us on our Facebook page and we can post your social media job opening.
We can share it to our page and our group
because most of our likers and most of our members inside the group
are aspiring and newbie Social Media Managers.
And I would say that most of them are creating portfolio.
Most of them are really taking action to know more about being a Social Media Manager.
So, yeah.
Hopefully this video is helpful for you.
If you have any further questions, business owners, about social media management or marketing,
feel free to message us on our Facebook page
and we will be happy to answer your questions.
So, don't forget to join our Facebook group, “I’m Ready to Boss Up by BritxSui”
And don't forget to like our Facebook page, BossedUp PH.
And follow us on our Instagram accounts @britxsui and @bossedupph.
So, yeah. I hope to see you guys on my next one.
Bye!