(upbeat music)
G'day, guys.
Pete Moriarty here and in this video covering
what is Google's biggest competitive edge
over Microsoft.
I'm a Googler, right?
I write Google underpants
and we've been working
with the Google G Suite
and Google Cloud ecosystem
for a long time.
But I'm often asked straight up by clients,
"Okay Pete, we know your biased,
"but, you know, what's the big thing?
"what's the one reason
"that Google better than Microsoft
"or Google have more features than Microsoft.
"Or, you know, what's the one thing
"that keeps you thinking about Google
"rather than the Microsoft system
"and what does Google really have as an edge?"
And I love answering this question
because I've got a really, really great analogy
for answering it.
Now, I want you to think about the Microsoft ecosystem,
Office, Excel,
Word, Outlook,
everything that's going on in the Microsoft world,
versus the Google ecosystem,
Docs, Drive, Gmail
and everything in the Google Apps, G Suite,
Google Cloud world as two different cars.
I want you to think as Microsoft
as a regular gasoline car
and I want you to think about Google
as a Tesla.
Now, the reason I make this comparison is
a comparison of moving parts.
If you think about Microsoft,
Microsoft started out as a desktop software company.
And when they first started building their software,
of course, it was for Microsoft Windows.
And then Macs came along
and they had to develop
a version of their software for Macs.
And then mobile devices came along
and they had to develop a version of this software
for mobile devices.
And then Google started doing all this cool stuff
in the browser
and Microsoft eventually woke up and realized,
"Oh, maybe we should try doing some stuff in the browser."
And so they built some kind of browser based tool versions
of their tools as well.
Now, not only that,
but Microsoft because primarily did
designing for the desktop,
they have to have a version of works on Windows 10,
a version of Words on Windows 8,
a version of Words on Windows 7,
they still have to probably support a version of Works
on Windows Vista as well.
And so their product teams
as they're writing Outlook
and as they're writing code for Word
and as they're writing code for Excel,
they have to have all of these different platforms in mind
and they have to do bug testing
for all these different platforms
and they have to do support
for all these different platforms
and they have to do security updates
for all these different platforms as well.
And I liken that to a gasoline car.
Because, in a gasoline car
you have an electrical ignition system,
you have a fuel system,
you have an oil cooling system,
you have a water cooling system,
you have all the different bits and pieces
that make up a gasoline car.
You have a mechanical system,
like a gearbox or an automatic transmission,
and then you have differentials and drive trains
and all these different parts and components
to make that vehicle work.
Now, compare that to a Tesla.
What does a Tesla have?
Yes, it still has four wheels.
Yes, it still has brakes and whatnot.
But you have one or two electric engines
and that's about it.
You don't have a gearbox driving different gears,
you don't have all kinds of ridiculous cooling systems,
you don't have electronic ignition systems,
and so, it's just much simpler.
There are less moving parts.
There are less things to maintain,
to think about, to worry about.
Not only has there obviously some space saving,
apart from the big old battery in the Tesla,
but there's just less things that can go wrong
in terms of the motor and the engine
and the whole car being put together.
So, comparing the Microsoft world
with all the moving parts of a gasoline car,
to the Google world of a Tesla car,
how does that look on the Google side of things?
Well, Google has only one platform to develop for
and that's the Web.
Well, maybe two, if you wanna count mobile devices as well.
But Google only needs to get their stuff working in the Web
and they're a little bit cheeky in that
most of their applications work best in Chrome
and therefore some of the apps
even aren't supported outside of Chrome.
So Google Hangouts doesn't really work that great
out of Chrome.
Gmail works best in Google Chrome.
But, pretty much all of the Google ecosystem works
in one browser.
Now, it doesn't matter if you're a couple of versions behind
in the browser.
It's probably still gonna work fine.
But what Google doesn't have to do
is to develop for Windows and for Mac
and for mobile and for desktop and for online
and put out five or six different versions.
Now, why is that Google's secret super power?
And why is that so important?
It's because they can innovate so much faster.
What it means is when Google
want to release product updates
rather than having a traditional software sales
and development cycle,
which someone like Microsoft or Apple do,
which is 12 to 18 months per major release.
And that's fast by the way.
It used to be two to three years between versions,
now it's 12 to 18 months, if you're lucky.
Well, Google pushes out major updates
to both the Chrome operating system
and also to everything in G Suite
every six weeks.
It's usually a maximum of about six weeks
before another major update
and major iteration is pushed out.
So, if you're just joining this video, a quick recap.
How Microsoft is like a gasoline car.
Well, they have to develop for
so many different platforms
and so many different applications.
You have the desktop applications,
with all the different versions of Windows,
You have the Mac version of the applications,
you have the desktop, you have the mobile,
you have all the kind of pseudo-web apps,
which are a kind of cut-down versions of Outlook
and Excel and Word.
But with Google they're just developing
for just one platform.
They're developing everything in the Web,
there are no desktop local versions.
They're just developing for the Web,
which means they can iterate very quickly.
So, there you go.
If you're interested in considering a switch
from the Microsoft world over to the Google world,
you know, taking up G Suite as a platform collaboration,
a collaboration platform and business ecosystem
for your emails and your file storage
and everything else,
you can chat to our team.
Head along to itGenius.com,
I think my shirt's probably showing it backwards
for you guys, but that's cool.
ItGenius.com and chat to our concierge team
about making the switch from Microsoft over to Google.
We help you keep all of your data intact,
make sure you keep all your business email addresses set-up.
And of course, we help with best practice, training
and all of the hand-holding required,
for you to make that switch.
Now, if you're already in the Google ecosystem
and maybe you're not utilizing enough
or you don't feel like
you're getting the most out of the platform,
you may be interested in chatting to our team
about our concierge membership,
that's an unlimited IT support service
where we help you not only with your G Suite,
but with everything IT in your business.
So either way, if you'd like some help
get in touch with our team
by messaging our business page, itGenius
or getting in touch at itGenius.com.
Any questions, pop them right below this video,
but until next time, I'll catch you later.
Cheers.
(upbeat music)