Why your blog post strategy
isn't driving traffic.
Did you know that according to HubSpot,
"Markers that prioritize blogging are 13X
more likely to see a positive return
on their investment."
But here's the thing.
We all know that blogging is important,
but so few blogs actually drive traffic,
let alone lead to conversions.
Why?
There are tons of reasons,
but it can be especially frustrating
if you follow Google's exact device, right?
Thoughtful, well-researched informative content
that your audience actually wants,
and you're still not seeing
any of those kind of results
that you're really looking for,
even though you follow those rules.
Here's some of the reasons
why your block might not be
generating enough traffic.
Reason one.
You're not incorporating images
into your content.
According to Jeff Bullas,
"Articles with images get 95%
more total views than articles without images.
And if you want to take it one step further,
consider using infographics as well.
Infographics tell a whole story.
It makes a lot of you know,
rich data type of content,
easy to understand and digest in a visual format.
And you can do this through tools like,
Canva and Canva is free,
and you can create infographics through it
or you can just pay someone that you find,
let's say designer on Dribble or Upwork.
And if you want to go even another step further,
consider embedding videos as well
'cuz if a picture says a thousand words,
video, they say 10,000 words.
At least, that's what I believe
because a video is much more impactful
than an image.
Reason number two.
You're not linking correctly.
Long-form content gets an average
of 77% more links than short articles.
But here's the thing.
The way Google crawls your website
is by links.
When other people link to you,
they bind your website,
and they start indexing.
The more links you have,
the more valuable your site is,
but your links internally within your website
is how Google also crawls your whole website,
and figures out what articles are related
to each other and which ones,
should they rank higher.
So if I have an article on let's say,
digital marketing and I'm talking about
different strategies in digital marketing,
such as social media marketing or SEO
or paid advertising on Facebook,
I would link to the respected article.
So for example,
when I talk about social media marketing,
I may link to an article
on the beginner's guide
to social media marketing.
When I'm talking about SEO
within that digital marketing article,
I may link to let's say,
a guide on how to get started with SEO,
and so forth and so on.
That will help your overall site
get more traffic and rank higher in Google.
Reason three.
You're not leveraging topic clusters.
Former product marketer at Buffer
offered Lua built topic clusters
around Instagram and marketing
by interlinking articles
related to the same topic.
And in six months,
weekly organic traffic went up by 48%.
From 27,000 visitors to 40,000.
That's a massive increase.
So consider doing clusters.
You can also see this on Moz.
They talk about the beginner's guide to SEO,
and they'll have all these articles
that they'll link to
that are more detailed
when it comes to around SEO.
Reason four.
Your meta descriptions aren't optimized.
Title tags between 15 and 40 characters
have a 8.6% higher click-through rate
than lengthier ones.
So make sure your title tags
are short and to the point.
Also, consider leveraging emotions
within your title tags or even evoking curiosity.
So for example of evoking curiosity is,
the seven benefits of green tea.
Number five will shock you.
Whoa, what's number five?
It's going to shock me.
That's an example of evoking curiosity,
and with emotions if your titles
or descriptions make people feel happy
or sad or loved,
those are all ways to get more clicks.
Reason five, you're not promoting
nearly enough on social.
Think your blog strategy starts
and ends with your actual blog?
Think again.
73% of marketers believe that social media
has been very effective for their business,
and it's one of the best ways
to promote your blog.
Look, every time I write a blog post,
I promote that post
on each and every single one
of the popular social platforms out there.
It's really help change our business,
and drive a lot more revenue.
You should consider doing the same.
It doesn't take that much more work.
If you need help with your marketing,
check out my ad agency, NP Digital.
If you enjoy this video, like it,
share it, tell people about it.
If you have any questions, leave a comment below.
I'm here to help and I'll answer.