- If you're looking to grow your audience online
through video, increase your search rankings,
increase your views, increase your subscriber count,
and get access to a new global audience,
then subtitles are an awesome tool to do it.
Now there's a ton of options to get your subtitles
prepared, but in this video, we're gonna look at
the best option that we've found
to get high quality subtitles prepared
and automatically uploaded to your YouTube channel
to save you a ton of time.
Stay tuned.
Hey, it's Mike Brown from Primal Video.
So, in an environment where the amount of video
that's getting uploaded every day is just
completely astronomical,
you need to do everything you can to make your videos
stand out and hit the top of the search results,
or at least come as close as possible.
Now that means eking out every last drop you can
from YouTube's search algorithm, and Google's,
so that you can give your video
the best chance of succeeding.
Now of course it's hard to know exactly how
Google and YouTube are weighting their search algorithm,
but what's clear is that they're definitely indexing
closed caption or subtitled files on your video.
So that means by getting these subtitles
or your closed caption files prepared,
you're increasing the amount of search terms
you have assigned to a specific video exponentially.
And looking around online, different sources have pinned
the impact on search results of having
closed captioned files versus not having them
anywhere between four and 15%, which,
when you extrapolate that over a large number of videos,
is a pretty significant advantage,
and not even considering the fact that
that extra 15% on one video
could have meant an extra 500 subscribers,
or a thousand subscribers, or 2,000 subscribers,
that then compounds on the next video,
and the next, and the next.
I think the best part about subtitles is that
you can actually go back and retrospectively
apply them to your old videos as well.
So, if you've got popular videos that are performing well,
try putting some subtitles on there.
Test them out for a couple of months.
See if they excel, or if they increase from
their existing position.
And by the same token, look at some of your
lower-performing videos.
But I know from testing on our own videos
that we've seen anywhere from 10 to 15% increases
pretty quickly after getting those subtitles on there.
So, you know the advantages, you know why
you should be doing it.
Let's look at how to get them done.
Now, there's a ton of options out there
when it comes to getting your subtitles prepared,
ranging from free software to paid software to
paid online services.
Now, personally, I think we've found that
the software options just weren't cutting it
in terms of quality.
The subtitles that were being prepared were wrong,
and it was taking too much manual work
to upload and correct them,
so the paid services is really where we got to.
Now, even when it comes to paid services,
there's a heap of different options ranging from
as low as a dollar per minute,
all the way up to, you know, seven to 10 dollars plus.
And we've tested a heap of them,
but the one we're gonna run through today
lets you get your subtitles up in just five simple steps,
and it's not gonna break the bank.
Let's take a look.
There's a few different options when it comes to
paid online services for subtitles.
Rev.com is one of the more popular ones,
and so is 3Play Media.
Now each of these have different pricing structures.
3Play Media here is coming in around
three dollars a minute for English captioning
and transcription.
And if we look at Rev.com, that's sitting at around
one dollar per minute for captions.
Now, the one we're gonna go with today is Rev.com,
and that's the one we actually use at Primal Video, as well.
So the bang for your buck, they're really hard to beat.
So let's jump in and do a test.
So first you're gonna want to create an account
or log in up here if you already have one.
Just hit Sign In,
and then enter your details or
create a new account over here.
And hit Login.
Once you log in, you'll see the dashboard here.
You can see the order histories,
these are previous orders that we've made.
Then you can place a new order up here
using this Place New Order button,
so go ahead and click that, and pick Captions.
So step two is tell Rev which video
you want it to transcribe and prepare subtitles for.
Now you've got a few different options to choose from,
ranging from uploading the file directly from your computer,
to sharing a direct link or a web address,
and just dumping a URL in there,
or what we're gonna do is integrate with
our YouTube channel, so by going through
this method here, Rev will actually take a look
at the YouTube channel, see all the videos you have
that don't currently have subtitles,
and allow you to purchase subtitles for those.
Now, the advantage of using this option as well is that
Rev can automatically put the subtitles back on to that
YouTube video as soon as they're finished preparing them,
so it saves you that additional headache
of having to log in, download the subtitle file,
and then upload it again to YouTube,
which can be a big time saver,
especially if you're doing a lot of different videos.
So step two is to finish linking your YouTube channel
to Rev.com.
First time you hit this button,
it's gonna ask you log in with your
Google username and password,
and then select which YouTube channel you'd like to
link across to Rev, and then once you've done that,
hit the button, and we'll go ahead into step 3,
which is to select the videos that we want
Rev to prepare subtitles for.
So what we've got here is a list of
all of the videos that we have on our YouTube channel.
You can search for all the ones up here,
otherwise you can see the more recent ones
in the first menu down here.
Now, you can see this little red CC button here,
which basically indicates videos
that already have closed captions assigned to them.
So we've got one here that doesn't,
but let's select this option over here,
only show videos without a caption file.
Now that will obviously hide any of those videos
that already have closed captions,
so we can figure out which videos we want
to assign captions to.
Now let's go ahead and pick a couple here.
So let's go with this DJI Osmo video, and
my last video, which was filming videos with iPhone.
And then once you've selected your videos,
you hit Add Selected to Cart.
So step four is also pretty simple.
All we're gonna do is just reconfirm here,
so you can see it's five minutes at a dollar a minute,
so five dollars for that one,
and rounding up to five minutes on this one here as well.
So that's $10 in total.
Now what you're gonna want to make sure you've got ticked
is this automatically deliver captions back to YouTube.
That means that Rev will automatically upload
the caption files on to your YouTube video
so you don't have to go back in and download the file
and upload them manually to each YouTube video,
which is really handy and saves a heap of time.
So, once you're happy with your selection,
you can either add more here or you can complete step four
and just hit that Checkout button.
Now you can pay with a credit card or Paypal.
We'll jump through Paypal on this one.
So once you've hit pay, it's gonna come back
and process your order,
and then you'll get the confirmation page here.
Now these subtitles, you can expect them back
and to be up on your channel within 24 hours each,
so it's a really quick turnaround as well.
And that's it, four steps to get those subtitles ordered
and when the captions are done,
you're gonna see an email coming in just like this one.
This is from a previous order that we placed,
but basically it's just letting us know
that the caption file is ready,
the entire order is completed.
Step five, if you would like the SRT file to upload
to other platforms like Facebook or Vimeo
or any other platform that supports subtitles,
then you can just go ahead and hit the Download button here.
And you've got that SRT file ready to go
and share on any of your other platforms.
So that's it, five simple steps.
Now if we jump over to YouTube,
head into the video manager,
and go to that last video,
let's say this Final Cut versus Premiere one.
So we can jump into that video.
And you can see here this is the one
that's come in from Rev there.
So there you have it, easy way to get
your subtitles prepared in just five simple steps.
Now go ahead and test it with some of your
top-performing videos, even your bottom-performing videos.
I know it's made an impact on ours
at both ends of the scale,
so it's definitely worth a try and make sure you come back
and let us know in the comments how it's worked for you.
Now before we go, if you're looking for the best way
to transcribe your videos for use in blogs, in emails,
or in your YouTube descriptions,
then make sure you check out our video
on the best free way to automatically transcribe videos,
which I'll just throw up over here.
Thanks very much, and I'll see you next time.