100 videos on youtube that is the goal I set for myself when I was starting my channel
I am two years in and this is video 101 so what lessons have I learned that I can share that can
possibly help you if you're thinking of starting your youtube channel or you are still very early
in your journey and you're thinking is this making sense like should I carry on or should I
just leave things hello and welcome to my channel my name is busy I've been on youtube now for two
years with a bit over six months where I had a gap that I spoke about in two videos before this one
where I spoke about mindset and life updates just going through why I had that pause for a bit over
six months so I've been on youtube for two years including that six months because I had views
already every single month from the videos that I already had lesson number one is the importance
of starting with a tangible goal that is in your control I chose the 100 videos as a goal because
I thought if I base my goal on the number of subscribers I get maybe in a year or in six months
and I say I'm gonna reach a thousand subscribers in 12 months if that doesn't happen does that mean
my channel was not gonna grow that is the first one start with a tangible goal in mind that is in
your control number two is batch recording bash recording helps with saving time and is a very
big factor in being consistent on youtube I had an entire year one full year where I was consistent
my channel was growing I was growing as a creator and one of the things that made it possible for
me to stay consistent having a full-time job was batch recording so batch recording is another one
that i would highly recommend and the lesson that I learned over time you know when I started out
I was recording more or less one or two videos at a time and I quickly learned that recording
more especially up front for the entire month so I already knew that I'm posting one video a week
so to keep consistent for an entire month I need at least four videos prepped and ready to go for
that month so I cannot recommend batch recording more number three is sometimes the video that you
spend a lot of time making is not going to pull the same number of views as a video that was
a really quick turnaround compared to this other one and it can make you feel like is there a point
in actually putting in that much work into some of these videos if they end up maybe not getting
as many views as the other ones do and this is where I'm here to say put out videos and content
in the way that makes sense for that particular video some videos are gonna need a bit more time
but don't compare those videos to other types of videos that might naturally just don't need
that much time to make over time if you're looking at your own creation process you will
find ways to make your process more streamlined which will be better for you so don't compare
your videos to each other as much as we always hear don't compare your content
to other people's content because we're different people with different processes
but i also just want to say don't compare your own videos to each other unless it makes sense
number four is meeting your audience where they are pay attention to questions that people ask you
whether it is directly on your youtube channel if you have other platforms that you were
already creating on before you started a youtube channel for example I had a podcast and I was on
instagram and other platforms but I was mainly on instagram and when I was creating content for my
youtube channel coming up with ideas for content that I can record i would also look at what people
on my instagram were asking me what questions are people coming to you with over and over and over
again so meet your audience where they are and one of the things that can also be difficult if you're
still starting out there's no way for you to know what your audience wants to see from you if
they've never seen anything from you at all so you have to look at the types of things that you do
want to talk about what do you want to talk about what do you want to share what do you want to show
start showing those things and then pay attention to what people are watching what
they're gravitating towards and what they're not but the most important thing if you don't have
any content or any audience to begin with is just start putting things out there different types of
content and then see what resonates or what people seem to be more interested in hearing about from
you and also just make sure it's something you actually want to talk about like I wouldn't advise
or recommend that you start putting up a gardening video and then you have no interest in actually
talking about gardening going forward because you'll put up that video and maybe it takes off
and now people are asking you all these questions about gardening but you're like I actually have
zero interest in talking about that so just be mindful of the kind of content that you're putting
out but always be trying to meet your audience where they are number five is that growth can be
slow I've had times where I thought wouldn't it be cool to just have this one viral video
that gave gets me all of these subscribers and I don't have to think and worry or not really stress
but i just constantly be thinking about growing my audience or like or putting out content that more
people want to see and watch growth can be slow and steady and I've over time just found that that
is that's the kind of growth I've enjoyed because it allows me to kind of take a bit of a breath and
evaluate everything that I'm doing without a whole bunch of people now just putting pressure on me
in terms of what they expect to see from me or what they want to see from me I've just had time
to get into my own content creation process kind of marinate in it a bit figure out which topics
make the most sense or which topics I enjoy the most which topics my audience enjoys the most and
I'm at a point where I'm like if there would be a viral video that comes I feel like I'm a bit
ready for it versus when i just started out and I kind of felt like I was just all over the place
trying to figure things out no I'm still you know going through the process and i'm growing as i go
through it but growth can be slow and that is also beautiful growth viral virality is also beautiful
don't get me wrong but don't look at your own content and think that oh I don't have a video
that just plummeted to 100 000 views in the first week and so I have to give up because it's not
working slow growth is growth lesson number six is to not wait to feel as though you're an expert
before you share valuable information around your experiences around skills that you have you've
spent years gaining the experiences that you have you've spent a lot of time gaining the skills that
you have and that on its own is enough that is enough that's a reminder I have to give myself
multiple times because I have this feeling that I need to be an expert for some reason on things
that I'm like I'm not an expert I'm not trying to be an expert I'm not claiming to be an expert
I'm just trying to share my experience on something and that experience is something
that can help somebody else if somebody else saves a year or two years figuring trying to
figure something out that I've spent that year or two years figuring out and they're able to do it
in like a five minute or ten minute video that I'm sharing that's that's it like that's that's
the whole point for me in any case that's the whole point so on this lesson lesson number six
for me it's don't wait don't wait till you feel like you're an expert in sharing something
you already know and if you feel like maybe somebody's going to be looking at you and say
but you don't have this and that qualification or you don't have this and that thing so how on earth
could you be talking about this just pre set that um expectation that you're not an expert you're
not you're not claiming to be you're not trying to be you are just sharing something that you know
it's an experience it's a skill something you've learned in some or other way as you are journeying
through life and whatever you've learned might help somebody else not go through the same things
that you have and save them time money whatever else but don't wait to feel like you are an expert
number seven is that you should never assume that the people who subscribe to your channel who
follow you on different platforms know how best to support you much like any other relationship
you have to be you have to communicate you have to talk so people tell you what they'd like to
see they tell you what they enjoyed watching they like your videos they tell you oh I love
this I'd love to hear more about xyz it is your responsibility as a content creator to also let
people know how best to work with you while you're supporting them you're supporting them sharing
valuable information maybe even entertaining them what would you like to see as support from
them because I can tell you now there are people who would support what you're doing in the way
that resonates best with how you would like to feel supported as somebody who's creating this
valuable content for the people so don't shy away from telling people how you would like them to
be of support and have that equal energy exchange between the two of you lesson number eight is
that you will wear many hats as a content creator especially if you're not somebody who's full-time
like myself you have maybe a full-time job maybe you're doing other things on a full-time level and
you have your content creation as well you will likely have to wear many hats and you're not going
to be an expert in a lot of the hats that you have to wear so don't be hard on yourself on any level
there's things that you will have to figure out and learn and at some point you can potentially
hire someone who actually is an expert and will be able to do a much better job at that particular
thing than you were but start where you are with what you have and take things from there you will
grow as you go number nine work with what you have available to you right now don't wait to have that
perfect gear don't wait to have that expensive um camera if you have a phone that has a camera on it
that is enough start there and you will grow and invest in your craft and make it better as
you go along you might hear a bit of banging in the background this is also just me showing up
with what I have right in this moment we recently moved to a new house and there's still a bit of
work that's being done upstairs if you follow me on tech talk you might know that we had to
change out carpet for hardwood floors upstairs so that's what's happening if you hear hear a bit of
background noise in there it is I'm pretty sure you can hear that so this is a classic example of
using what you have right now don't let things make you not put content out so i could have
very easily today said oh i can't record because there'll be some noise in the background going
on today so i have to stop and maybe postpone for another day but i know that you're gonna hear me
and i'm looking at my my mic right now you will hear me even though there is this other noise in
the background but this is a classic example of what i'm trying to say um in point nine
and then number ten maybe this could have been number one as well because I it's something that
tripped me up for the longest time it took a while before I actually started my channel two years ago
and this was trying to come up with the most perfect name for my channel I was stuck
on coming up with a name and I ended up settling on my my name like Busi, Busi G my name my initial
um I'm Busi Global on a lot of platforms all of the social platforms that i'm on actually so I
ended up just saying I'll use Busi G, if something else comes up and i feel like I really need to
change my channel name I can do that like nothing is fixed in stone I can change at whatever point
I feel I want to and that is a lesson that I have learned two years in I am perfectly fine with Busi
G being my channel name so don't get caught up in a name or figuring out the best brand or colours
or all of these things that will come with time start putting in the work start doing the thing
and you grow and figure things out as you're going and you might also find that that was not
the most important thing really to spend that much energy on so those are the 10 lessons that i
wanted to share let me know in the comment section if there's any one of those 10 or more that
resonated with you whether you're on this content creation journey or in another part of your life
has it been worth it now I've put together three points to help me answer this question
a question that I asked myself but anyway point number one is the fact that I've been
able to improve my public speaking skills if you're somebody who you get shy maybe when you
have to speak in public whether it's even in your workplace maybe you're in a customer-facing role
and you have to speak to customers on a daily basis starting a youtube channel can help improve
how you interact with those different people and stakeholders and that's something I think
a lot of people don't really think about but I've noticed an improvement in my public speaking
skills so that is one thing that I can say has been a big positive for me number two is the
fact that I've been able to bag hosting jobs and land interviews on radio and television and number
three is the fact that I generate income through having a youtube channel so has it been worth it
yes it has and I'm really looking forward to the next 100 videos that I'm going to create
and making a another video like this of lessons that I've learned maybe from that 100 videos if
you wanted to start a youtube channel start today start with a goal have a plan in terms of how you
want to be putting out that content and make sure you're putting in systems in place to help you
be as consistent as possible because if you're going to take in one video upload at a time it's
likely going to be very difficult for you but anywho if you enjoyed this video please give it
a thumbs up share it with somebody you think might get value from it comment down below as I've said
in the video before what is your biggest takeaway if you have any I'd love to hear from you it's a
conversation it's a dialogue please do engage with me and I will see you on the next video.
Oh my gosh my battery is alone no let's try see if we can speed up and finish this.