The fifth myth about entrepreneurship
is that entrepreneurs love risk.
In most cases it's quite the opposite.
Most successful entrepreneurs don't enjoy gambling.
Why would they?
Why go to a casino where you have no control?
Great entrepreneurs prefer intelligent risk-taking.
They maneuver to remove as much risk as possible
and only take calculated risks where
they feel they have an advantage and can influence the outcome.
It's all about managing risk and knowing what to do about it.