Do you have a blog that you're trying
to promote with Instagram?
Smart move.
The smartest thing that you can do to fast track that traffic
right to your site is to promote your blog
using Instagram stories.
I'm Sue B. Zimmerman, and that's exactly what
I'm going to be sharing.
[MUSIC PLAYING]
Today I'm going to show you creative ways
to get people to take action and swipe up or click
into your bio.
Remember that you do need to have a business
account and 10,000 followers in order
to have the swipe up feature.
Using clear, concise call to actions
is so important when you're trying
to get people to stop in their tracks
and swipe up and go to your blog post.
Here's an example of Studio DIY telling you rainbow pumpkins.
And then there's an arrow to see more.
And you're curious, right?
Notice how the text is in different shades, and that does
take time to do.
That's with great intention to match up to the clip.
HelloFresh does a really good job
with their Instagram Stories.
"Who's ready for fall flavors?"
Notice clear, concise text, using either two or three
lines, not crowding the clip, a couple of emojis,
and then the title of their blog,
"Swipe up to see fabulous fall fig recipes."
And when you swipe up, you literally
go to a blog post that's called "Fabulous Fall Fig Recipes."
So for those of you that are graphically challenged
and really have a hard time with creativity,
know that there's a lot of apps out there that can help you.
One of my personal favorites is Adobe Spark.
In literally 45 seconds, you can create an animated post
just like this to get people to swipe up
or to check out the link in your bio.
Add social proof.
Isn't it awesome when other people
say how great your business is, and you don't have to say it?
So take a screenshot of that awesome comment on your blog,
or, in this case, an Instagram Direct message.
And when you share it in your Instagram Stories,
add a little pizzazz to it.
So I used one of the new stickers.
And I always like to tag the Instagram account that
gave me the shout-out.
And then I like to just add a little bit of text
to that as well.
So make sure that if you're going to add it to your stories
that you do more than just throw it in your clips,
that you take the time to add a little bit of your branding
to that clip as well.
Drawing attention to your new Instagram posts
in your Instagram Stories is a great strategy.
So let people know if you have a new video.
And this one's all about fall recipes.
It's healthy, and it's vegan.
And the link is in the bio.
Everything's right here.
And then-- I love that Lila did this--
she took a screenshot of her posts, of her feed,
and she put a leaf over it to create a little intrigue.
And she wrote, "Pumpkin mac n cheese."
So if you're someone who's interested in checking out
pumpkin mac and cheese, you will definitely click in to her bio
and check out that blog post.
Know that a lot of people do watch Instagram Stories
before spending time in their newsfeed.
So you definitely want to cross-promote from your Stories
to your feed just like Lila did.
Use Instagram Direct message.
Did you know that you can actually
send your Instagram Stories clip to someone else on Instagram?
So maybe you have Instagram Direct message groups,
or maybe you want to just send it to one person.
Tap on the airplane.
And just send it to--
I'm going to send it to the SBZ team--
and say, "Check out check Marie Forleo's latest video."
Send.
And when I tap to the next clip, Marie
took a screenshot of her podcast,
and she threw in her emoji.
She made it really easy to read it.
"Have you listened to my podcast?
Swipe up to check it out on iTunes."
And she's driving traffic to her podcast.
So the first clip is to watch it on her blog.
And the second clip is to get people to go to listen to it.
So this is a great strategy.
But for your blog post you could do the same.
So if you're sharing it in your stories,
and you want to share it just to someone else in Instagram
Direct message, just remember all you need to do
is tap on that airplane.
Here's another example by Social Media Examiner.
They have this animated post, "Do you save Instagram posts?"
And I wanted to share that with Morgan.
I want Morgan on my team to see this as a good example.
And I'm sending it to Morgan, "Check this out."
Send.
And the next clip is literally the title of the blog post,
"How to create and use Instagram Collections."
And they stylized this post in hopes
of getting more eyeballs to their website
to read the blog post.
Using these tips will not only help promote your blog,
it will also beef up your Instagram Story game.
Remember, the goal is to get people to swipe up.
And Chase Jarvis does this every time.
I stop in my Story tracks, and I swipe up.
And I listen to his latest podcast interview.
And that's what you want to do.
You want get people to stop what they're doing,
to read your blog, and go to your content on your website.
Did you like this video?
Go ahead and give me a thumbs up and be sure to subscribe.
And let me know in the comments below,
are you an active Instagram Stories user,
or have you never tried this feature?
And be sure to grab my free Instagram strategy guide.
This is where I walk you through the core things
that you need to know about Instagram marketing.
That link is waiting for you right here
in the description below.
And I'll see you in the next video.