You don't have to do things that are not aligned with who you are.
And that is when you could design your career path.
You can design your professional future.
So I'm talking to live right now at the Gaylord Orpyland Resort in Nashville,
Tennessee.
The past three days I spent here at a conference with 5,000 other entrepreneurs
all coming here to learn
how to grow their business and have the impact they want in the world and most
importantly, how to change the lives of the clients that we serve.
And as I was going through this conference,
it occurred to me that how important it is to sell, to sell yourself,
right? Because here I am, I'm making videos,
you're listening to me and I'm hoping that my words are going to land in your
ears, land in your heart,
and it's going to cause you to take these inspired actions that's going to make
the most positive changes in your life and in your career.
And so as I was at this conference, I was thinking, well,
how important it is to sell yourself, of course, when you're in a business.
But at the same time it's equally as important to sell yourself if you are
trying to get to that next level
of your career.
If you're trying to change careers and you are trying to sell yourself to the
hiring manager or to your potential employer,
it's really important to sell yourself, to market yourself as well.
And so what I wanted to share with you today is some principles I learned at
this conference and I want you to listen to the principle,
the thinking behind what I'm saying, because although it may sound a
lot like entrepreneurship or business, it applies to your career as well.
So listen to the principles
I'm about to present to you and why that is important.
I'll do my best to of course explain those but
of course if it sounds a lot like business,
please know that you are in business, right?
Anytime that you are employed by someone working for a company,
you are also serving clients as well.
It may not be your clients directly,
but there is a certain population that you are serving even if you are
working in a job. So this applies to your career,
it's your career or your business in entrepreneurship.
Entrepreneurs also have a career really,
so this applies to you just as much as it does to a business owner
as an entrepreneur. Okay,
so take a walk with me as I present to you four principles of how to sell
yourself effectively no matter what industry that you're in.
So before I dive into the content, before I share my four principles,
I want to give you an opportunity if you want to implement this in your career,
right now I have a career intensive. So if you are interested in that,
you want to implement and you want some step by step guide on how to implement
what I'm about to share, then just go to the link below.
It's careerrevisionist.com/intensive
and the link will be in the show notes below.
The first principle is that no one could possibly get to know who you are if
they don't know you exist, right?
And this is the first milestone in one's career or in one's business is the
milestone of obscurity.
In obscurity no one knows you exist and when you are in the stage of obscurity,
the symptoms of that is just feeling like you got to compete on price,
or in other words, you have to compete on, I got to make sure that I
can accept the lowest salary that my employer offers me because you're obscure
because no one knows you exist.
So then therefore they don't know the value you can bring the knowledge,
the experience, the potential that you can bring in that environment,
and so that the symptom is that, well,
I don't think I could accept a higher salary.
I don't think I can get paid my worth yet because I got to make sure that I can
accept that lowest salary so that I can be more competitive. Right?
And the same thing is true with business owners in that stage of obscurity,
business owners feel like they got to compete on price, right?
So that's the first principle.
No one could possibly know what potential you can bring, how much your worth is,
and what value you can bring in the industry marketplace,
if they don't know you exist.
The second principle is that competition is fierce when nobody knows what's
different about you, and here's what that looks like.
Normally when people ask, what do you do? The answer is usually some
sort of a job title, like, Oh, I am a product manager, or I'm a business coach,
or I am a project manager, or I'm a senior manager, right?
The title usually comes first,
and that's because of the way we were trained in society, the way we were
trained to introduce ourselves is to tell us what we do.
But the problem with that is if you say it that way
and the person listening, that marketplace,
the industry marketplace doesn't see what is different about you
then you're in a highly competitive field because how many business coaches are
there out there? How many product managers are there out there? Right?
How many fill in the blank are there out there?
So if nothing differentiates you from all your competitors,
the symptom that you'll feel from that is that
you're just going to be relieved if someone offers you anything.
So then you're willing to accept the lowest
offer out there because you don't know whether or not that can come again.
Right? So if you're in the competitive, this is like the competitive milestone,
if you're in the competitive milestone, you have to think
about what makes you different from anybody that is doing something similar to
you. Because let's face it, there's no new information under the sun, right?
There's no new, nothing new that is happening. No new information,
nothing new that you can learn that hasn't already been out there. Right?
Ideas are rehashed,
and the generation of new ideas comes from a combination of old ideas,
right? So what makes you unique as you?
So that is the second principle is if you don't differentiate yourself,
and it's not about being better, it's just about being different, right?
How could you vocalize? How can you articulate that you are different?
And when you operate from that, from those principles,
that's where you're in this space where you have no competition.
Principle number three is this,
the point at which you become branded is the point at which your message
becomes meaningful, right? And Jeff Bezos said it best.
I love this quote from him when he said that
branding is what people say about you when you leave the room,
when you're not even there.
And most people are not intentional about their brand, right?
And branding is not just about the logo
and the colors of your business or it's not about what you wear if you're
working for somebody, branding is really all that makes up who you are.
What's different about you, what's unique about you,
what knowledge do you bring to it? What unique skill set do you bring to it?
All of that makes up your branding.
When you are branded and when you are intentional,
with what you want people to see, then you leave the room.
And what people say about you is consistent with what you want them to say about
you, right?
So branding brings about three things and this is key.
The first thing that it brings is when people associate
your name with your brand,
they see the results that you can provide. So that's the first thing they see,
the result that you can give to your clients or they see the result that you can
give to your team or your employer or your supervisor in that company.
The second thing that it gives is they can see the experience
that you provide, right? So the first thing is results.
The second thing is experience. Because everything is experiential.
We may not remember information, but we certainly will remember experiences.
So what is that experience you're giving to your clients?
What is that experience that you're giving to your
team members or the people that are working with you in that company?
Right? So that is really important.
And the third thing is the most important thing that branding will give you.
Well let that message that will shine through.
And that is your expert insight,
your expert insight. When you are branded,
you have an expert insight, whether you are aware of it or not,
you have one right?
You have gained certain knowledge throughout your life and I'm not just talking
about college, of course college is included in that,
but you have expert insight from things you've learned outside of school,
from the things you've tried on your own, from all those hobbies,
those hunches that you've had, those risks that you've taken,
the interest that you've pursued. All of that combined is your specialized
knowledge and it provides expert insight.
That expert insight is what people will pay you for.
It's what people will listen to you for.
It's why people resonate with you and why people see you as an expert in your
domain.
So be intentional about your brand and with these three things, right?
The results you provide,
the experiences that you give people and your expert insight.
That is when you are branded
and people associate it with your identity and with your name.
The fourth principle is this.
You can sell yourself to anyone in any industry marketplace if you become the
only choice, if you become the one.
And it's a process, right? First, you have obscure, right?
And then you have a brand and then you know your expert insight,
you have your expertise you provide, you're clear on what differentiates you.
All of that is a process and the final stage of that process is
when you become the one. When you become the one you have a choice.
You can choose who you want to work with.
You could choose who you want to work for.
At the same time you can charge what you want,
you can ask for and negotiate the salary that you deserve,
the one that is worthy of you and you don't have to accept positions that are
beneath you.
You don't have to do things that are not aligned with who you are and that is
when you can design your career path. You can design your professional future.
Becoming the one is a process. It doesn't happen overnight,
but it is something that you create with intent.
It is something that you create,
knowing all the steps that I've mentioned in this process.
Because when you become the one and you are the logical choice,
it becomes a no brainer. People decide first of all, based on emotion,
but afterwards they think about the logic behind it.
Does it make sense?
They may like you in the beginning and that's an emotional response because
you given them an experience, but to solidify it, to really solidify it,
they have to be able to justify it logically.
So when you become the only choice, that's when you're appealing to their logic.
And that is when you can sell effectively to any industry marketplace.
So I understand that might've been a lot to present to you.
So do you mind if I just spend one minute to recap what I just said,
the four principles to sell yourself effectively.
The first one is moving from a place of obscurity, right?
Because people won't know what you have to offer if they don't know about you,
right? So that's the first principle.
The second principle is the one about competition.
If you are presenting yourself as a job title,
if you're presenting yourself from not differentiating yourself,
then you will have a ton of
competitors and it's not possible to know what makes you different, right?
And the third stage is being branded. This is a key, important milestone.
When you are branded,
that means that you know people associate your name to the experience that you
provide, the results you provide and also to your expert insight.
And the fourth principle is when you are the one,
when you are able to differentiate yourself so well and repeatedly and
consistently, then you become the logical choice, the only choice.
So those are the four principles to sell yourself effectively to any industry.
So now you're familiar,
you've heard me introduce the four principles on how to sell yourself
effectively. You're probably wondering, well what do I do next?
How do I do this? What does this look like out in the real world?
If that's you and you're interested in having a step by step guide on
how to implement this. You are wanting to change your career,
you are wanting to move to that next
level and you want to know what and how do I implement?
I want some, a little bit of a handholding here. I have something for you.
It's a 21 day career intensive where
I show you step by step how to implement this to the next step of your career.
So if you're interested, check out the link below.
It is careerrevisionist.com/intensive
and the links are in the show notes below.
So just click somewhere down there and I'll see you on the inside.
Did you enjoy what I talked about? Was it helpful? If it was,
give me a thumbs up and also remember to subscribe to my channel,
subscribe to my YouTube channel,
ring that bell below as well so that you can receive notifications
each time I upload a new video every single week and also comment below.
I'd love to hear from you. Comment below on what you have learned, right?
Anything, aha moment. Things you've never heard before,
or things you have heard before, sorta but not said quite in this way.
So comment below and let me hear from you.