In this clip, I'm going to tell you how you can make six figures as a marketer,
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In a previous video we talked about how you can go to a good five-figure type of
payout as a marketer.
Now in this video we're going to talk about how to get to six figures.
One of the stories I shared was when I was doing freelance work for a t shirt
company in Philadelphia and I was getting paid a good hourly amount.
I think they were paying me like, I don't know, $25 a month, not a month,
an hour.
We kept working together for about a month or two and I kept bringing new ideas
to tail. I was like, why we should do things this way.
We should do things this way. I don't think things should be done this way.
This is broken over here. I kept hitting more and more and more. And um,
eventually I got offered a good six figure salary.
We're talking about 150 grand or so,
and they also offered a profit sharing amount. But I had to,
to Philadelphia and a,
I don't really like the eagles and I don't really like cold,
so didn't really want to deal with that.
I'd rather kind of just stay where I am. So keep in mind,
sometimes you might get offered a good six figure amount or a good salary
amount, but that's not what matters.
What matters is how happy are you going to be? I knew if I moved to Philly,
I wouldn't have any friends there. It'd be cold during the winter time. Um,
and I don't know what I'd be eating,
what I've even feel a cheese steak all the time.
Would I be eating hot dogs all the time? I don't know.
Don't know what would happen. Right? So how do you actually get there?
When I was doing this freelance work on Elides now, no one wants upwork. It,
I wasn't doing the status quo. I kept trying to do more and more and more.
I kept offering to do more too. I'm fine.
Things that are wrong and I would study things that I didn't know and try to
understand it and then come with an idea. So here's what's valuable.
If you can do the job, let's say you are a, let's say you are an employee. Okay?
You, let's say you can do the job, but you need to be told what to do.
Or you're an employee that comes up with the ideas and actually executes on them
and you can figure things out on your own. What do you think is more valuable?
There's value to both sides,
but at least to me what's more valuable is someone that can find things,
find them, find the issues, and figure it out on their own, right?
Because if you require too much handholding, um, let's say you're, let's say I,
I hire someone and then, um,
I need to continually train them and then they're asking me questions all the
time, that's fine.
But that takes me away from doing things that are higher impact, right?
So just depends on the stage of business that you're at.
So if you're starting out, maybe you need to be training people more frequently,
but as you get to a larger size,
you're going to want to have people that can figure things out.
People that are really good at recruiting as well.
So that's why people get paid more money because they know how to build teams,
they know how to solve problems and they don't need, they don't need to kind of,
you know, be told what to do all the time. There's a, there's,
there's room for both to have to consider it.
The season of kind of where you're at and the season of where your business is
at. Let's say you are the entrepreneur also. So flip side, um, you know,
you have to consider where you're at.
Are you the one that needs to be told what to all the time?
It has questions all the time or are you the type to figure things out on your
own? Okay. Um,
and maybe have a healthy balance of both the ones that get paid the big bucks.
Those are the ones that figure it out. Okay.
That's basically what happened because I kept hitting and I kept hitting.
I kept hitting. Um, eventually I worked out.
Now I mentioned in the last video I got fired from a job where I was working at
SEO strategists and well after that I was kind of doing freelance consulting on
the side and I got this opportunity to take over and lead marketing for an
online education startup called treehouse. And that's where I got offered again.
I got offered a six figure salary and I got offered equity in the company.
And for the role I was competing with cmos.
You had this 26 year old kid who was competing with, uh,
people that are very experienced. We're talking about people, you know,
in their forties or 50s. Right. Even though I started my background in SEO,
I learned paid media, I learned email marketing, I learned affiliate marketing,
I learned how to take advantage of analytics. I learned, uh, content marketing.
Eventually I learned podcasts. Eventually I learned video.
So you learn all these things.
You become a t shaped marketer and that's how you can see why a cover your ass.
So it doesn't matter if whatever happens to you,
like if you get fired from a job,
you will always have a job because you are so well rounded.
Becoming a t shaped marketer, that's going to help you. And B,
because I was bringing so many ideas to the table,
what I was doing to interview, it's kind of similar to what I was saying,
like bring ideas to the table and an execute on it. Right?
And what I was doing at the time was bringing new ideas to the table.
I'll bring a new approach to things, looking at things, uh,
like basically a different way that, how the CEO looks at them or, or,
or looked at them because the CEO has so many other responsibilities, right?
There's 50 people on the team.
So to be able to offer that level of relief and be able to execute on it as
well, that's not something every single person can do, right?
So you want to make sure that if you become a tee shirt marketer that you are
basically indispensable.
So the book I recommend reading here but called linchpin,
and this is from Seth Godin, really good book.
It's about becoming indispensable because most people,
what ends up happening especially for big companies is they become cogs in a
system. And if you're just a cog in a machine, sure,
but you get paid like a cog to cause you're just a cog.
So you have to be what's indispensable, where people are like, I need this guy,
I need this guy, I need this guy. In fact,
you become still in this when someone that people want to counter.
I remember when I worked at a marketing agency,
this is agency and that never ever countered and I, I said, hey look,
I'm leaving for this other job. And they're like the,
the guy that I reported to said, hey look, hold on for a second,
I'm going to see if we can go to the CEO and offering a counter offer.
And they did that there. It was my, my boss and then my boss,
his boss that did that and the boss boss was a cofounder,
they went to the CEO and the CEO said fine, like he's good.
But like what's the stop him from doing that again.
So here's another lesson for you. If you run a business,
you probably don't want to counteroffer. Cause if they offer,
they have to go to leave once they often leave once or they've been looking
already, they're going to leave. Okay. So don't counter offer you,
you want to get to a level where people are like, man,
I can't believe that person's going to go. I want to make sure that, you know,
I, I can counter offer to, to retain that person.
You want to be that person that they retained.
That's what ended up happening at that company. And then when I think about, uh,
when I think about the company I went to leave marketing at, when I, when I was,
when I was, when I said, hey, I'm going to leave. Um, the CEO actually was like,
he was actually a little like, well, you know,
your options are going to be worth more than um, wherever you're going to,
you know, he was actually trying to convince me to stay.
I ended up making the right choice. And you know,
what I have today is worth a lot more than what the options would be.
Here's the other lesson for you.
Sometimes you're going to take gambles and what you might think may seem really
risky to you.
You take a shot on it and it might turn out good and then that's what you went
and you take calculated risks and then you went out. So that's how I journeyed.
I took my journey from, you know, freelancer to going into six figures, um,
and then going into even multiple six figures as well.
Make sure that you become indispensable. That's one thing. Um,
second thing too is bring new ideas to the table.
Third thing is you want to be the type of person that can execute, uh,
not just bring the new ideas to the table, but execute on the ideas.
You want to make sure that you are that autonomous person that people can rely
on, that people can count on.
Those are the things that will get you into that six figure level. Um,
as a marketer. And I used to think, you know, coming out of college that, um,
if I could, you know,
if I can just make like $60,000 a year or something like that,
I would be set for the rest of my life. Now what you realize is that's um,
you know, you're gonna need to, if you want to go into the six figure range, um,
you are going to need to push harder than that. Um,
and you are going to need to really set yourself apart. Okay?
So you're not the type, again,
you're not going to get there by being the one that is always asking for help
and always, um, kind of, you know, counting on others for, you know, uh,
some handholding.
You are going to get there by being the one with the one that says, Hey,
I did this studying over here. I think we should do something this way.
I think the results are going to be this. And you actually show the results.
Like you actually have to hit numbers. If you hit numbers,
there's going to be no problem for you getting to the six different amounts.
But if you, if you cannot hit numbers,
then you are going to struggle to get there and you're going to be stuck at the
level that you're at the heart of the trials, the better for you.
Because if you can pass the trial, you get to level up into another level. Uh,
you can go from five fitters to six figures to the next video where we're going
to talk about how you can become a seven figure marketer. Okay.
That's gonna be a beautiful one because we all want to, you know, five figures,
six figures, seven figures. Okay?
So let me know in the comments what you think I might've missed.
If you agree with me, disagree with me,
tell me how you are going to get to six figures as a marketer.
Maybe you surpass it already. Um,
and then don't forget to check on the next video. And if you're on youtube,
don't forget to hit the subscribe button and the Bell Button to get to
notifications. And if you're on a different channel, don't forget to rate,
review and subscribe and we will see you tomorrow.