(soft electronic music)
>> Welcome back to theCUBE's continuous coverage
of AWS Storage Day.
We're here, in Seattle, home of the Mariners,
home of the Seahawks, home of the Seattle Storm,
if you're a WNBA fan.
You know, cloud migration, according to our surveys
in this ETR data that we use,
last year was number two initiative
for IT practitioners, behind security.
Welcome to this power panel on migration
and transfer of services.
And I'm joined now, by Mat Mathews who's
the General Manager of AWS Transfer Family of Services.
Sid Roy is the GM of the Snow Family
and Randy Boutin is the General Manager of AWS DataSync.
Gents, welcome to good to see you.
>> Thanks. >> Thank you.
>> So Mat, you heard my narrative up front.
Obviously, it's top of mind for IT pros.
What are you seeing in the marketplace?
>> Yeah, Dave, certainly many customers are
currently executing on data migration strategies
to the cloud and AWS has been a primary choice
for cloud storage for 15 years.
But we still see many customers that are evaluating
how to do their cloud migration strategies
and they're looking for, you know, understanding
what services can help them with those migrations.
>> So Sid, why now?
I mean, a lot of people might be feeling, you know,
you got hesitancy of taking a vaccine,
what about hesitancy of making a move?
Maybe the best move is no move.
Why now, why does it makes sense?
>> So AWS offers compelling cost savings to customers.
I think that our global footprint with our 11 lines
of durability, our fully managed services,
you are really getting the centralization benefits
of the cloud, like all the resilience and durability.
And besides that, you are unlocking the on-prem data center
and data store costs, as well.
So it's like a dual-prong cost saving on both ends.
>> So follow up on that, if I may.
I mean, again, the data was very clear.
Cloud migration top priority for a lot of reasons.
But at the same time, migration, as you know,
it's almost like a dirty word sometimes, in IT.
So, so where do people even start?
I mean, they've got so much data to migrate,
how can they even handle that?
>> Yeah, I'd recommend customers look at their
cool and cold data, like, if they look at their backups
and archives and they have not been used for long,
it doesn't make sense to kind of keep them on-prem.
Look at how you can move those and migrate those first
and then slowly work your way up into, like,
warm data and then hot data.
>> Okay, great.
So Randy, we know about the Snow Family of Products,
of course, everybody's familiar with that,
but what about online data migration?
What can you tell us, there?
What are customers thinking about?
>> Sure, so as you know, for many, their journey
to the cloud starts with data migration.
So if you're starting that journey with offline movement
you look to the Snow Family of Products.
If you're looking for online,
that's when you turn to DataSync.
DataSync's an online data movement service.
DataSync makes it fast and easy
to move your data into AWS.
>> How do customers figure out which services to use?
How do you advise them on that?
Or is there sort of word of mouth, peer-to-peer?
How do they figure out that squint through that.
>> So it comes down to a combination of things.
So first is the amount of available bandwidth
that you have, the amount of data that you're looking
to move, and the timeframe you have in which to do that.
So if you have a high speed, say, gigabit network,
you can move data very quickly using DataSync.
If you have a slower network or perhaps you don't want
to utilize your existing network for this purpose,
then the Snow Family of Products makes a lot of sense.
>> Dave: Call Sid.
>> That's it, call Sid.
That's my answer, yeah.
There you go.
>> You know the old joke, right?
CTAM, the Chevy Truck Access Method.
You put it right on there and bring it over.
(group chuckling)
How 'about, you know,
Mat, I wonder if we could talk maybe
about some customer examples.
Any favorites that you see or ones that stand out
in various industries?
>> Yeah, so one other thing we're seeing is certainly
gettin' your data to the cloud is important
but also, customers want to migrate
their applications to the cloud.
And when they do that, they, the many applications
still need ongoing data transfers from third parties,
from, you know, partners and customers, and whatnot.
So great example of this is FINRA
and their partnership with AWS, so.
FINRA is the single largest regulatory body
for securities in the US and they take in 135 billion
market events per day, over 600,000
of their member brokers, registered brokers.
So they use AWS Transfer Family secure file transfers
to get that data in and aggregate it in S3
so they can analyze and really kind of understand that data
so they can protect investors.
So that's a great example.
>> So it's not just seeding the cloud.
>> That's right.
>> It's the ongoing--
>> Ongoing, yep. >> Population of it.
How 'about, I mean, how do you guys see this, you know,
shaping up the future?
We all talk about storage silos.
I see this is, you know, the cloud is,
in some ways, a silo buster.
Okay, we've got all this data in the cloud now,
but, you know, you're going to now apply machine learning,
there are other tooling.
So what's the Northstar, here?
>> Yeah, that's really the Northstar getting,
you know, we want to unlock, not only get the data
in the cloud but actually use it to unlock
the benefits that the cloud has to offer.
That's really what you're getting,
aggregating all that data and using the power
of the cloud to really, you know, harness that power
to analyze the data.
>> So it's a big challenge that customers have.
I mean, you guys are obsessed listening to customers.
What kinds of things do you see in the future,
Sid and Randy, maybe?
Maybe Sid, you can start.
>> I'll start with a, I'll kind of dovetail
an example Mathew used.
I'll talk about a customer, Join, who moved 3.4 petabytes
of data to the cloud.
Join was a streaming service provider out of Germany.
They had prohibitive on-prem cost.
They saved 500K per year by moving to the cloud.
And by moving to the cloud, they get much more
out of the data by being able to fine tune their content
to local audiences and be more reactive
and quicker reaction to business changes.
So centralizing in the cloud has its benefits of access,
flexibility, agility, and faster innovation,
and faster time to market.
>> Dave: Anything you'd add, Randy?
>> Yeah sure, so we have a customer, Takara Bio.
They're a biotech company.
They're working with genome sequencing,
so data rich information coming out of those sequencers.
They're collecting and analyzing this data daily
and sending it up into AWS for analysis.
And by using DataSync in order to do that,
they've improved their data transfer rate by three times
and they've reduced their overhead by 66%
in terms of their process.
>> Guys got to must be blown away by this.
I mean, we've all sort of all lived in this on-prem world
and you sort of lay down infrastructure
and then you go on to the next one.
But the use cases are so diverse, the industry examples.
Mat, we'll give you the last word, here.
>> Yeah so, you know, what are we looking to do?
We always want to listen to our customers,
but collectively, our services and working
across other services AWS, we really want to help customers
not only move their data into the cloud
but also unlock the power of that data
and really, you know, we think there's a big opportunity
across their migration and transfer services
to help customers choose the right service
based on their, where they are in their cloud migration,
and all the different things they're dealing with.
>> I've said it a number of times,
the next 10 years not going to be like the last 10 years.
It's like, the cloud is growing up,
you know, it's out of the infancy stage.
Maybe it's in adolescence, I don't know exactly,
but guys, thanks so much for comin' to theCUBE
and sharing your insights and information.
Appreciate it. >> Thanks, Dave.
>> And thank you for watching, everybody.
Keep it right there.
More great content from AWS Storage Day in Seattle.
Be right back.
(soft electronic music)