Time for some content marketing real talk times have
really changed and i'm not just talking about from when i started which was
in 2011 and that kind of feels like ancient days
no i'm talking about the events of 2020 and how drastically consumer mindset
behavior and consumption has changed in just one
year content marketing has never been more
vital and i'm not just saying that because i
work in it never in the history of the world have we seen
7 billion searches per day happening on google
never in the history of the internet has the roi on ads
been as low as .66 and never has content marketing had a higher roi
up to four times or more as much as the roi of ads
and never before has your boss your client or your employer
expected you to know what you were doing in the world of content
we can't interrupt our customers anymore the time for that
is dying it may still work in some niche industries with niche products
but overall consumer behavior has drastically changed
a report done in 2020 found that trust has never
been at an all-time low in publications and in media outlets no longer can you
throw out a sales funnel hit publish on a scantily put together
offer and see the dollars roll in it just
doesn't work like that our customers our consumers they're
reading content before they buy from us in fact on average they read three to
five blogs before they talk to a single sales team
representative so listen what do you do when your boss or
your employer expects you to know these skills
but you don't have the confidence well the answer could be in taking a content
marketing workshop and before i share with you my only
workshops that have just launched from my content hacker academy
let me tell you a little bit about what you should expect
from a content marketing training of any type because
you know there's so many flashy gurus out there and it's hard to know who to
trust first the teacher behind the training
should be a practitioner not just someone who is teaching the
curriculum this is really important because if you think about a college
degree and how it equates to internet skills
well very often there is no clear line drawn
you don't leave college knowing how to post an instagram reel
and get thousands of views within the hour you learn that from a real life
practitioner who's done it themselves and in this changing online world that's
what you need you need a practitioner number two the
second factor you should get from a good content marketing training
or workshop is a very hands-on style you need to know what to do how to
do it and you need the tools and the templates
you can take so you can immediately put this to use
and then number three the third factor in a good content marketing training is
access to the teacher and or teachers in a private student group
sometimes that could cost extra per month and that cost is completely worth
it but that's what you need you need a real
life practitioner you need a hands-on style of teaching where you know what to
do how to do it and you have the tools and the templates
and then number three you need to have access to that teacher
after the workshop has ended and that's the benefit of doing these things
virtually and taking virtual online workshops and classes many times when
it's in person you only have that teacher for an hour
or two and then they're gone forever but if you enroll in an online program
you can have access to that mentor sometimes for life which is incredible
so i've been a practitioner of content marketing for over a decade
and back in 2017 that's when i decided to teach and it was because
a client put me under pressure they called me and they said can you come
teach what you know to my office to my agency staff and
that's who i serve my first course was the client strategy and
marketing course it has been taken by hundreds
of marketers business owners and agencies who use that training
for their teams in my all new content marketing workshops which you can access
right now from this link from the content hacker academy i'm
giving you one hour classes that's right you can
actually learn to build the skill in the workshop of your choice inside
just one hour these are powerfully condensed trainings
where you're going to learn real content marketing skill sets
whether it's knowing how to write a great press release how to write great
online content how to source images how to write
headlines how to do social media how to set up agency services how to
build a freelance blogging business how to uncover hot topics how to do
technical and the content side of seo how to build and launch a great website
how to do ecommerce content marketing pick from any of those skills you need
to learn purchase the content marketing workshop
and it will be immediately accessible there's no waiting for any of the
content to unlock it's all there as soon as you enroll
plus access to me in a private students only facebook group
and then for another 35 a month you can add a vip membership where you have
access to me and my top team members in slack plus
first dibs and best prices on new content marketing workshops i plan to
launch ever since i started teaching and today
i've had the honor to teach over 500 people
in my content hacker academy i've always believed what benjamin franklin said
about education i mean i'm a college dropout myself i
learned and built the skills i have the hard way the hard knocks way many
failures before my million-dollar successes but
benjamin franklin set a very true statement about education
he said tell me and i forget teach me and i may remember
but involve me and i learn that's how i've structured these workshops
to involve you you're brought in with templates with guided
hands-on exercises with pauses in the curriculum for you to go
and do the work and implement what you've just learned
when you enroll in these content marketing workshops whether you're an
agency team member a solopreneur a freelancer a creative entrepreneur you
are giving yourself every guarantee to build that skill and
you can go from knowing nothing about instagram reels for example to posting
your first one and earning thousands of views the next
day because i give you the script the template the how to in the social
media training workshop and this is true for
all the workshops i've developed you'll also get to know some amazing
guest experts like elna who built a full-time living freelance blogging in
just six months you'll also get to hear from
my personal seo cro consultant alexander who helped
build up websites like webmd to the top of google so listen it's
never been a better time to invest in your own digital skills
and if you have those three things right you have a practitioner you have a
hands-on curriculum that teaches you the what the how
and the tools involved and then you have access to
that teacher as your mentor well that's an investment in yourself that i can
promise you will pay off if you put in the work the effort and the
time and all you need for these workshops are
an hour a dedicated hour of time to go through the training
so stop guessing about your skill sets and start investing
build real skills make more money and let's be successful in this online age
and you really prove your own success to yourself when you take that leap and you
invest in yourself and i can promise you an investment in
yourself could be the best investment you ever make all right go
check out that link for my workshops if you have any questions let me or my team
know there's a chat bubble on that page you
can chat with us and i so look forward to seeing you inside
some of these powerful trainings see you there