Hi.
I'm Faylís from HubSpot, and today I'm going to explain
the basics of video editing.
If you enjoy this video, don't forget
to like it and subscribe to our channel.
Post any questions or suggestions
you have in the comments below.
Let's get started.
According to Cisco, by 2022, online video traffic
will account for 82% of all internet traffic, both business
and consumer.
The demand for video is growing, and it's quickly
becoming the most effective way to share ideas online.
Learning how to produce videos will
allow you to tap into this rapidly-growing channel
and meet people where they're at.
Although there are additional facets to video production,
like scripting and filming, this video
will focus specifically on editing.
But before we get into the editing process,
let's talk software.
If you're just getting started and looking for free editing
software, then consider iMovie, DaVinci Resolve, or Lightworks.
Although limited, all of these programs
provide adequate tools to produce high-quality video.
If you want more advanced features
and you're willing to spend some more money,
then consider Adobe Premiere Pro or Premier for short.
Premier is a leading video editing software
used by amateurs and professionals alike.
With a customizable interface and numerous advanced editing
tools, the platform is often called the industry standard.
Other paid options include Final Cut Pro X and Avid Media
Composer.
For the examples in this video, we'll be using Premiere.
No matter which editing software you use,
here's a simple workflow to make your editing process as
efficient as possible.
One quick note, this workflow is a great starting point
but feel free to experiment with your own process.
Since every video is different, you
might find tips and tricks that work better for the type
of video you're producing.
Keep an open mind and always look for new ways
to optimize your workflow.
Step 1-- importing media.
Importing will bring all your media,
like raw footage, voiceover files, stills, music, et
cetera into your editing program.
At this stage, it's important to stay organized.
It's recommended that you create folders or bins in your editing
software to house each different type of media.
So one folder for music, one folder for raw footage
files, and so on.
This also ensures that if you need
to hand off your project to another editor,
they'll be able to navigate it easily.
Step 2-- pulling selects.
Create a new timeline or sequence in your editing
program, and populate it with all your raw footage.
Watch through this timeline to isolate the best shots
and cut out mistakes.
As you go along, cut your best shots
and bump them up to another level in the timeline.
Once you've finished reviewing your raw footage timeline,
make a copy of it so you can refer back to it if needed.
Name one of the timeline copies selects footage.
This will be the timeline you'll use to build your edit.
Within the selects footage timeline,
delete all the raw footage of mistakes on the lowest level,
and then delete the gaps in between the remaining clips.
At this point, you should have a timeline
of all your best shots laid out sequentially.
Step 3-- adding additional media.
Now you can add stills, music, animated graphics, or B-roll
to your edit.
This is the fun part feel free to get creative here,
but try to solve for the viewer by keeping the quality
and tone of the additional media consistent with the look
and feel of the raw footage.
One thing to note, B-roll is relevant supplementary footage
that's intercut with the main shot.
For example, if you have a person on camera talking
about dogs, a B-roll shot could be a cutaway
to someone walking their dog.
Adding B-roll will help make your edit more dynamic
and engaging for the viewer.
Step 4-- finishing.
Once all additional media has been added
and you've made your edits, it's time
to finish the video by applying color correction and audio mix.
Color correction ensures that the look
of your raw footage and media is consistent
throughout the video.
Go through your video clip by clip
to make sure the brightness, contrast, and saturation
is similar across your edit.
The audio mixing will ensure that your audio isn't
too quiet or too loud, as bad quality audio can
render your video unwatchable.
It's recommended that you adjust your audio levels
to peak between minus 12 and minus 6 decibels.
Step 5-- exporting.
Now that your video is complete, you'll
need to export it from your editing program
into a self-contained video file for upload.
There are a multitude of options,
but we recommend exporting it as an mp4 file,
as it's the most widely-supported video file
format used by platforms like YouTube, Facebook,
and Instagram.
And that's it, a crash course on video editing.
There's much more to editing than these five steps,
but hopefully this simple process
can help you get started creating video on your own.
Need some additional help?
Click the link in the description below
to learn more.
Thanks for watching.
If you enjoyed this video, be sure to like it and subscribe.
Let me know how you're doing in the comments below.