data is the new oil. Okay. You think now another one talking about this? No
brainer. Well, yes and no. I would like to talk to you about a real life
example where data across various process steps can make a huge
difference. I'm Mattias, who is an industry partner from manufacturing
within our business solutions group at Hewlett Packard Enterprise We aim to
help you to connect the dots between the different data sources and make
intelligent use of it. It's no longer about data centers, it's about centers
of data. Let's dive into these opportunities. Data will bring into
your business development organisations do have one challenge. They often have
no idea how their products are being used. How often the car you've
developed is used by a parent taking the kids around almost the whole day or
the opposite. A retired person is using the car less frequently, likely keep it
in perfect shape, but it's driving just a few miles a week. Different use cases
for the same product, difficult to predict. Difficult to build, difficult
to have a product based on these requirements and it's really difficult
to get the usage patterns right. Will the stress parent participate in your
customer survey? Is a retired senior citizen keen to fill out internet
questionnaires. Well it's not that black and white. I know but I think you
got my picture. Now let's take a very elusive way to think about close loop
manufacturing means we close the data loop from R. And D. To design
prototyping via production into the after sales organizations, meaning the
customer hands. Basically you might think at least the first three process
steps are closely aligned within the company. Well in most company this is
still a challenge. Different data formats, organizational silos,
sometimes misalignment due to difficult different priorities and the after
sales example, staying within my car example, the customer use the product
came back for a scheduled maintenance and this is basically it. We found
situations where feedback from the field, through the after sales into
production or into design. Prototyping took about 24 months. Pretty difficult
if you consider a 100 K. Car and you force your customer back into the shop
with an avoidable failure. If you would have known it before, obviously would
have known it is a good point. Also in another direction, if the R and D.
Would know more about the usage of the car, they would develop the cars more
to the needs of the customers. Let's make an example an easy one. The button
to close your trunk. Simple. Right, costly. Well, that depends not for your
car, but if you consider, you can save a couple of cents. This could mean a
lot to your bottom line. On the other hand side. If you save a couple of
cents and the fully loaded luxury car customer has to go back to your
maintenance partner every now and then. Because of that, this customer lifetime
value likely decreases for you. It is essential for you to understand how
your products will be used, how the expectations are from your customers
and for sure how your product can be optimized for a brief moment. Let's
envision together the opportunities provide to you. You would know the
customer usage pattern much better. Even in an anonymous world, you can
manage the customer journey proactively, you will have more happy customers. The
customer churn rate will go down HPE's Business solutions group with industry
experts and its technology practices is specialist to guide customers towards
tangible solutions. No endless POC s or studies, We jointly identify the
challenge. You are the specialists on your product. We know there are
possible an ideal combination interested so please get in touch with
us.