YOU KNOW, SUMMER IS ALMOST GONE AND WE'RE GETTING READY TO SEND
OUR KIDS BACK TO SCHOOL AGAIN.
YES!
AND I BET YOU HAVE ONE OF THESE LONG LISTS, RIGHT NOW, RIGHT?
YOU KNOW, PENS, PENCILS, NOTEBOOKS, CALCULATORS, RULER.
YOU KNOW WHAT I'M TALKING ABOUT.
THAT'S WHY WE INVITED MICHAEL FRAZIER TO OUR SHOW.
SENIOR ASSOCIATE BRAND MANAGER WITH BIC USA.
GOOD MORNING!
GOOD MORNING KRISTY.
I'VE GOT TO TELL YOU, WE ARE ALL VERY BUSY NOW TRYING TO GET ALL
THE STUFF THAT CHILDREN NEED.
YES.
AND IT'S A TOUGH TIME BECAUSE IT'S GOING TO MEAN MONEY AND
TIME.
ABSOLUTELY.
BUT BEFORE WE TALK ABOUT THIS.
I READ THIS AND YOU TELL ME IF THIS IS TRUE.
OK.
25 MILLION BIC STATIONARY PRODUCTS ARE CHOSEN EVERY DAY BY
CONSUMERS AROUND THE WORLD. 25 MILLION!
I KNOW IT'S HARD TO BELIEVE.
EVERY DAY!
THAT IS ABSOLUTELY TRUE.
IN FACT, THE PEN YOU HAVE IN YOUR HAND, THE CLASSIC BIC
CRYSTAL PEN.
MY FAVORITE.
LAUNCHED IN 1950.
I WASN'T THERE BACK THEN BUT MY FAVORITE.
AND OVER 60 PLUS YEARS LATER ,OVER A 100 BILLION BALL POINT
PENS FROM BIC HAVE BEEN SOLD.
WOW.
THATS A LOT OF PENS.
IT'S A TON OF PENS.
ALRIGHT SO NOW, I WANT TO TALK ABOUT THE FIVE STATIONARY
ESSENTIALS THAT WE NEED FOR OUR CHILDREN THIS YEAR, SO TAKE IT
AWAY.
NUMERO UNO.
NUMERO UNO WE HAVE YOUR INK PENS JUST BASED PURLY ON THE FACT HOW
MANY TIMES THEY USE IT.
SO WITH INK PENS YOUR LOOKING FOR COMFORT, CONSISTENCY AND
SMOOTHNESS.
OK.
YOU CAN'T GO WRONG WITH THE BIC ULTRA ROUND STICK GRIP, IT
FEATURES THE BIC SUPER SMOOTH, EASY GLIDE INK SYSTEM AND IT HAS
A COMFORTABLE GRIP.
OK.
ALL AT AN AFFORDABLE PRICE.
PENCILS.
NEXT YOU HAVE MECHANICAL PENCILS.
OH YEA.
WELL MECHANICAL PENCILS, YOU DON'T HAVE TO GO TO THE
SHARPENER, UM, THE KEY HERE IS QUALITY AGAIN, YOU DON'T WANT TO
HAVE LOW QUALITY LEADS THAT BREAK, ITS FRUSTRATING.
SO YOU WANT TO MAKE SURE, YOU GET A QUALITY LEAD.
BICS MECHANICAL PENCILS EQUAL TWO AND A HALF WOOD CASE
PENCILS.
OH.
SO MORE VALUE LESS, LESS TRIPS TO THE STORE, NO TRIPS TO THE
PENCIL SHARPENER.
AND THERE NICE TO HOLD.
AND THEY ARE GREAT TO HOLD.
YUP.
MARKERS.
SO YOU HAVE MARKERS AND HIGHLIGHTERS, THEY'RE YOUR
MARKING TOOLS.
WITH MARKERS THEY ARE GREAT FOR LABELING YOUR CHILDS
POSSESSIONS, UM, THEY'RE GREAT FOR A SOCIAL STUDIES PROJECTS
WITH POSTER BOARD.
YOU WANT TO FIND A BOLD MARKER THAT HAS A VARIETY OF COLORS,
YOUR NOT SCRAMBLING LOOKING FOR THAT PERFECT COLOR.
HMM.
THE BIC MARKET HAS A NICE LARGE PACK, OVER 35 COLORS.
LOVE IT.
AND A CASE THAT ALSO ACTS AS A STORAGE CONTAINER.
MY DAUGHTERS WOULD LOVE THIS.
HIGHLIGHTERS ARE SO IMPORTANT AND MY FAVORITE IS YELLOW.
HIGHLIGHTERS ARE GREAT, I MEAN ANOTHER QUALITY KEY SORT OF
PRODUCT HERE.
RETRACTABILITY.
BICS HIGHLIGHTERS OFFER RETRACTABILITY, WHICH PREVENTS
DRYNESS AND IT ALSO COMES WITH GRIPS FOR A SMOOTH COMFORTABLE
MARKING.
OK.
NEXT...
NEXT UP YOU HAVE CORRECTION, WHEN YOUR LEARNING, YOUR GOING
BACK TO SCHOOL AND YOU MAKE A MISTAKE, SO YOU HAVE TO HAVE
CORRECTION TAPE AND THIS IS ESSENTIAL FOR KIDS THAT ARE JUST
LEARNING HOW TO WRITE, UM, GREAT CORRECTION TAPE APPLIES EASLIY
AND YOUR CHILD CAN WRITE ON IT.
UH HUH.
UM..RIGHT AFTER AND THEY DON'T HAVE TO WAIT FOR IT TO DRY.
WHAT'S GREAT ABOUT THIS TAPE IS COMES WITH A STRONG TEAR
RESISTANT FILM BASED TAPE, SO IT GETS YOU THROUGH THE WHOLE YEAR.
LAST BUT NOT LEAST...
YOU HAVE YOUR ERASERS, AND THESE THINGS ARE GOING TO BE
LOST IN THE BACKPACKS, SO IT'S ALWAYS GOOD TO HAVE A NICE
SUPPLY.
WITH ERASERS BIC MAKES ERASERS THAT COME IN FUN COLORS, THEY
HAVE GRIPS THAT YOUR KIDS HANDS STAY CLEAN.
OK SO FROM ALL THESE PENS, WHATS YOUR FAVORITE PEN?
MY FAVORITE PEN RIGHT NOW, WAS ACTUALLY THE NEWEST ADDITION TO
THE BIC LINES UP, IT'S THE BIG TECH TWO IN ONE STYLUS PEN.
NOW THIS IS A BALLPOINT RETRACTABLE PEN ON ONE END, AND
A TOUCH SCREEN STYLUS ON THE OTHER, SO YOU CAN MAKE NOTES AND
DRAW ON TABLETS OR SMART PHONES.
YOUR KIDDING?
GREAT VALUE.
AND YOU KNOW SOMETHING THAT YOU ALSO GET WITH BIC.
GREAT COLORS.
MY GIRL'S LOVE COLORS AND I JUST SEE SO MUCH COLORS AND YOU KNOW,
SCHOOL COULD BE TOUGH AND IT MAKES IT FUN.
YOU GUY'S REALLY OFFER THAT.
YEA, ABSOLUTELY, UM, COLORS ARE EXTREMELY POPULAR RIGHT NOW AND
BIC HAS A NICE RANGE OF FASHION COLORS, FASHION INKS, FASHION
DESIGNER BARRELS.
ONE EXAMPLE IS THE BIC CRYSTAL BOLD,UM,GREAT, THAT'S ON SALE
RIGHT NOW AT THIS TIME OF YEAR USUALLY, A GREAT DEAL, UM, FOR A
LITTLE BIT MORE YOU CAN GO WITH THE BIC ATLANTIS FASHION INKS,
UM, SO THEIR BOTH VERY POPULAR RIGHT NOW.
(LAUGHING).
THERE'S A LINE WHEN YOU MENTIONED BLING...
BLING?
...THERE IS A LINE WE HAVE CALLED BIC FOR HER.
OH!
WHICH I KNOW YOU HAVE A DAUGHTER THAT MIGHT BE INTERESTED IN
SHOWING OFF HER OWN PERSONALITY, UM, IT COMES WITH DESIGNER
BARRELS.
OOO LA LA.
REALLY FUN COLORS AND AGAIN ANOTHER VERY POPULAR ITEM RIGHT
NOW.
SO DIVA-ISH.
I WANT TO THANK YOU SO MUCH, THIS HAS BEEN A LOT OF FUN.
YOU TOO THANK YOU.
AND I HAVE TO BE HONEST, I KNOW IT'S BEEN AROUND SINCE 1950 BUT
IT'S STILL MINE.
(LAUGHING).
THIS IS MY GO TO PEN.
ABSOLUTELY.
THANK YOU MICHAEL, AND IF YOU WANT TO CHECK OUT MORE PRODUCTS
THAT BIC HAS TO OFFER GO TO THE WEBSITE, BICWORLD.COM, THAT'S
BICWORLD.COM AND ADD A LITTLE BLING.
I LIKE THIS ONE, I'M GOING TO TAKE THIS FOR MY DAUGHTER.
ABSOLUTELY.
LOVE IT.