- When you're searching for the right keywords
to use inside of your marketing content,
how do you know which ones to use?
Hey y'all, my name is Kori Ashton
and welcome to another WordPress Wednesday.
We're doing a series this month
on search engine optimization.
Last week, we looked at SEO versus SEM,
which one's right for you?
If you've missed that video,
I'll put a link to it in the description box below.
This week we're going to continue talking about keywords.
It's really important to understand
what keyword your audience is searching for
and best practices when using them inside of your content.
So in this tutorial,
I will walk you through what is a keyword,
how to find the ones your audience is looking for,
and what tools might be out there
to help you get the job done.
Let's dive in.
Let me start by explaining what are keywords?
At the simplest form,
they're words or phrases
that customers use to describe your product or service
and they'll use these keywords to search for you online.
I'll give you a few examples.
Let's start first with a service-based company.
So let's take an example of a roofing company.
If somebody were to go to Google
to search for your services,
they might search for something like fix my roof,
or roofing company or roof repair near me.
Perhaps, they'll use best roofing company
Boston or San Antonio.
You'll wanna think about other keywords or phrases
that individuals would search for looking for your service.
An example of a product-based service,
maybe you're selling a product.
This example is for dog food.
Maybe they would use a term
like best dog food or organic dog food.
Perhaps, they have an older dog
and they'll do a search for healthiest dog food
for older dogs.
Maybe they have a brand new puppy
and they're looking for the best puppy food.
You can see here that it's not just one single word.
A lot of times, we're finding that consumers
look for a phrase.
So how do you find these keywords?
Which ones are your customers actually looking for?
They're are some really great tools out there, y'all,
that fall in the budget of free as well as paid.
You can check out a Chrome extension
called Keywords Everywhere.
You just add that onto your browser
and you can check out keywords
across competitors' websites or even on YouTube.
That's a really cool, awesome extension to check out.
Moz.com is another resource for you.
Answer The Public has some really fun
and free options for you to use there.
And Keyword Spy gives you some really neat insights as well.
I'm gonna show you example though
of one of my favorite tools,
and that's Semrush.
I'll put a link to it in the description box below.
You can come here, type in a keyword,
and perform a really cool search.
It's going to give you broad match,
as well as phrase match,
exact match and related matches.
All of these are really incredible to resource.
If we were to take a look deeper at broad match,
you'll see a search volume letting you know on average,
how much volume or how many people
are searching for this type of key phrase.
Those of you who are looking for the SEM side
of paid marketing,
you might even be able to find some awesome insight
as to the cost-per-click on average
for that competitive keyword.
Something really cool about this tool as well,
you can get a free trial just to test it
and see if you love it.
Again, check out that link below.
There's all sorts of really incredible tools
that Semrush gives you
that allows you to check back links
and allows you to check competitors' websites,
as well as really keeping an eye on your own performance.
If you really wanted to stay in the budget of free,
you can check out trends.google.com.
I'll put the link to this in the description box below
but let's continue with our roofing example.
And we can see a set trend line.
You can also see across the United States per state
and where the volume is for that type of search term.
Let's do a comparison though.
This is a really neat part of this totally free tool.
Let's compare best roofing company
and we can start to see that roof repair near me
is by far out measured
versus best roofing company.
Again, this is a very simple approach to keyword research.
But if you need to stay in that budget of free,
this is a great place to start.
If you scroll down a little bit more on the page,
you can start to see some related queries.
Then, I'll help you start to get creative
with optional keywords.
Another great place to look at,
totally in the budget of free,
is Google's suggestive Search.
You'll find that if you click on Google
and start to type in your keyphrase, roofing company
and you'll start to see their suggested search terms
that are trending in your direct area.
This is really cool insight to not overlook.
Another place you'll find those
is when you're searching down below all of your content,
down toward the bottom of a search results page.
You'll find some additional related search terms.
These are the ones most trending in your area.
Wonderful, so now that I've found them,
how do I actually use them?
Well, you can always include them in your content.
Add them to your headlines.
We've fixed roofs in Austin, Texas since 2014.
Maybe we can say something like
customers say we're the best roofing company in Texas.
The more you're able to include,
the higher volume search terms
in your content on your website,
the higher you'll rank organically.
Y'all, I hope that was so helpful for you.
Be sure to check out my entire playlist here
dedicated to SEO
and subscribe to my channel.
Come back with me next week
as we talk about on-site SEO.
I'll see you then, bye, everyone.
(calm bright music)