Hello everyone, welcome back. Thank you so much
for joining me. So today, we are going to look at a few
things. Now I didn't, I'm kind of still unsure
what I'm going to call this video, because there are things brands do in
terms of f*cking up, where they really, really f*ck up, and these aren't things
that are like, crazy f*ck-ups, or like expected f*ck-ups,
these are mainly things that people tagged me in or sent me, where I looked at
it, and I was like, huh, okay, hmm interesting.
So that is what we're going to have a look at today, it will kind of make more
sense as we go. Just before we get into that today,
if this is your first time here on my channel, hi, my name's Robert. Thank you so
much for joining me. I'm a professional makeup artist here on
YouTube, and also in real life, and it's my goal to help you become a
Pro yourself or just someone who's really good at makeup.
So if that sounds like something you are interested in, then please consider
subscribing. Okay, let's just get into it. I have a
list. So, kind of the reason I want to do this is
because, I think we put so much trust into brands, and influencers, and
people that we look up to. If they are popular, automatically we're
like, oh my god everything they say is gospel, and everything they do is right.
And talking about that, I want to talk about a situation that some of you may
be familiar with, that happened on Twitter
regarding Anastasia Beverly Hills. So Anastasia Beverly Hills tweeted this
out, "Tuesday...", this was a while back now, actually, "Tuesday. Anastasia Beverly Hills
Pro Tip: If your skin tends to be oily, select a
shade of Anastasia Beverly Hills Luminous Foundation that has a cool
undertone.” Then somebody who @'d me in this said,
"Genuine question: What does the undertone of a foundation
have to do with someone's skin type? How does a cooler tone foundation help
with oily skin?" Really good question, really good, genuine
like, answer this for me, how does that work?
Anastasia Beverly Hills replied, "The cool undertone..." now,
let's, okay, let's not, okay "...the cool undertone helps matte the oil." So they are saying
the undertone, the color of a foundation
helps to mattify.
"But without making the skin look flat, we hope this helps." So then I replied,
because somebody @'d me, and wanted my opinion, "No I completely disagree,
you should be using an undertone of foundation that is your undertone,
matte isn't anything to do with undertone or skin shade.
Matte is a finish, it is not a shade or an undertone,
to suggest a tone would mattify the skin is a strange claim."
Now, here's, let's start with giving them the benefit
of the doubt right. If you are oily, and I don't genuinely believe this is
what they were trying to say, I believe this is somebody who actually didn't
really know much, and was trying to sell a foundation. If you are oily a lot of
the time, your foundation may tend to oxidize,
which means it gets deeper, and sometimes it can look a bit
red or orangey on the skin, not always. So I'm wondering if they are
suggesting that you use a cooler tone to counteract that, but that doesn't even
make sense. So I don't, I'm not even gonna... a lot of people
are like, do they maybe mean... trying to give them the benefit of the
doubt, and yeah, there are some things but quote, "The cool undertone, the
undertone helps mattify the oil." The tone,
the color helps get rid of oil or mattify oil.
So we are claiming in here, that color can change
a texture. Color can change a texture.
Are there special ingredients in the other tone?
Maybe, but why would that help mattify? Because then, it would be a mattifying
foundation, and all the foundations would have would
have that same, you know what I'm trying to say. So it's
like me being like, you know what, my water, I'm finding my water too
wet, and somebody being like, oh have you tried making it green?
That will make it dry. Color doesn't change
texture, and it definitely doesn't make your skin less oily.
Oil comes from your skin. If you're an oily person a color, or foundation is not
going to change that. Now, they later on deleted
this tweet, so somebody must have not agreed with it
themselves to delete it. That is not great information, and not really a
Pro tip. It's a very strange strange tip. Now,
talking about misinformation right, somebody tagged me the other day, on
a video by Laura Mercier, where I'm, I think it was one of their artists or
just somebody else, was sharing the effects that one of
their powders have on their skin. So, by looking at the video you can see
great skin already, applying product, correcting here, and
there, and then using this powder. Now, they @'d me, myself, and my brother
James, and were like, look at this, is this person using a filter? They
weren't, crazy like, you know, f*ck you, using a filter. And everyone was
kind of a bit angry underneath. They were like, this
isn't a filter, you're just hating on this person.
It was, there was a filter. This is all allegedly, and in my opinion.
How can you tell there is a filter on someone's skin? Easily, I mean
you can go and check out my brother James's channel for all these videos
that show the filters on, on people's videos, and how they work. But
it's when something physically disappears from the skin.
Now, just because you move your head a certain way, doesn't mean that blemishes
completely disappear. Take for example this here, this is a
mark that I have from chickenpox. I don't use filters on my video,
the only thing I rely on is lighting to soften things up a little bit. When I'm
editing the video, I may make the overall video like, a little bit bluer, just to
calm down the tones a little bit but I don't smooth out my skin. I did in
one video, and that was meant to be an experiment for another video
that I never filmed but nobody noticed, and I had to pin a comment, and I was
like, does anybody notice anything different in this video?
Because nobody has been like, you have a filter, I thought it was
really, really obvious, and I'll still use that as an example in a future video.
But, for example, let's take this chickenpox
mark right, when I move my head it does not disappear, it doesn't
completely go, you can still see it, you can still see it, you can
still see, you can still see. Now, makeup can not physically change
the texture of things like pimples, and spots, marks like this. People always
think you can cover that up, you can't. Maybe I can lighten the inside
to make it stick out a little bit but it's not
going to physically change the whole texture.
Light still bounces off your face, and can show up texture, and
things like that on the skin, in real life, that's how skin and light works.
So to watch a video like this, and to see these little marks
completely disappear, is slightly concerning.
So from a big brand like Laura Mercier to say,
here's the thing, I don't, I'm not against filters, I'm not against editing an
image. I think editing an image is a whole artistic
perception of an image. You're editing the skin, you're editing
light and dark, and you're finishing up a whole image, maybe you
change the color of the background, and it, it's, you know, a form of artistry
within a whole, within a whole editorial image.
So I'm not against that, there's so many things we can go into about
editing, and post-production. There's so many different bits we can go down but
especially for me, when it comes to advertising makeup, and skincare,
something that is meant to have a specific effect a brand is claiming,
that this is what the product does to your skin, by showing you how it works.
For example, if I was paid to advertise a foundation to you all,
I wouldn't put a filter on the pictures, I wouldn't edit my skin in the pictures,
and I would very much limit how I lighten or darken the picture, because
if I am to smooth out my skin completely, and not show
pores, and not show how the foundation actually looks on my skin,
it's a false claim. I am claiming that this product is going to make your skin
look like this. I love this foundation, look what it does to my skin.
So if a brand, especially a big brand, is saying, look how smooth this powder
made this person's skin look, when actually there's a filter on
top of it, as light as it may be, it doesn't have to be a heavy filter,
it still blurs the skin. I would look at that powder, if I didn't know better, and
say, wow I can't believe how smooth that
powder looks, I'll go out and buy it, and get an effect that is completely
different, and then in my head I'll be like, oh well,
it just doesn't work for me, and then you may feel you don't have a right to
return that product. Whereas actually, the brand themselves
have used a filter, and told you this is what happens.
I would love to know your opinion on that below, can you tell when a brand is
using a filter? Can you tell what a false claim looks
like, when a brand is doing something like that?
Can you tell when a brand is using a filter?
Do you expect your skin to look as good as what they are advertising? I would, I
would love to know that. Now, talking about
filters, and false advertising, and blurring, let's talk about
Kim Kardashian Beaut... West Beaut... whatever.
Now, some of you may have seen my video I did, where I reacted to
Kim Kardashian doing her makeup, so if you have seen my original reaction to
Kim Kardashian's video, then you're gonna see it again. So I do
apologize. But if you haven't, I'll leave a link below to it. So I was watching
this video, just like a normal reaction, I was like, let me watch it,
let me see what she does, and it was promoting a new collection of hers or a
new product for smoothing out under the eyes, and
brightening under the eyes. There was a number of things wrong with
this video. Now I think with advertising, you have to be very
upfront, and be very particular about what you're
doing, and what you're including in your video, and
how you're choosing to promote it, and sell it. And again,
allegedly, and in my opinion, she was already wearing product under
her eye. You can physically see it creasing, so when
she applied this color corrector, and then concealer, and then
all this other product on top of her already existing makeup,
I was a little bit like, that's, that's false advertising. You haven't
mentioned a filter, nothing flashed up on the screen
saying filter being used, nothing in the description saying
there's a filter on this video. But again, you are implying that this product
is gonna smooth out the skin, it's going to blend in so perfectly with the rest
of your skin. Use a model, if you don't want to be on
camera, and I know you're going to sell more
being you know, the person, the celebrity but if,
if you feel, if you don't feel comfortable on camera, confident
in front of camera trying to sell a product that's meant to have like, an
after effect, then don't do it, use a model,
and do it yourself. You can still be in frame, you can still be on camera
talking about your product but let's not use
filters, and blur under our eyes, and already wear makeup, and be like, wow,
look how incredible this is covering. You're already covered, you're already
blurred. Fine, use a filter, edit your skin in a
picture but then have some content like a YouTube video, where people can
look at it in real life, in real lighting, and be like, oh that's what it looks like.
I just, I just, I don't know, am I wrong for thinking that?
The last thing I want to talk about today, and this is the dumbest
mistake I think a brand could have made. Okay,
listen. The MAC and Sims, X The Sims collaboration.
Sims fans out there, screaming. The possibilities you could do
with a brand like The Sims with makeup. Imagine the colors in the palettes, the
names, the situations in The Sims, everything is endless. You get abducted
by aliens, you drown your Sims in pools, some people do.
There's a cow plant that eats you, there's all these places, there's all
these towns, there's all these expansion packs,
there's all these traits, all these situations in a game that you could
grab onto. You could have multiple palettes, multiple lip colors,
and created this incredible, incredible collection. Now here's why MAC is going
downhill right, is because they took a palette, and
just wrapped it in The Sims thing, outer packaging. This is one of their
normal nine shade palettes. Yeah, normal line. I actually had it
before, you know, they wrapped it in The Sims packaging, because it is one of
their normal palettes. I can't stress that enough, it's just one
of their normal line palettes. And they just wrapped it in a Sims outer
packaging. But it is one of the blandest palettes ever.
You think of The Sims, you think of that bright green,
you know, get that in a palette. I saw so many
recreations of what this could have been, and some incredible,
incredible like, artistic interpretations of The Sims collection.
Brands sometimes need to shut the f*ck up, and listen to people,
you know what I mean. MAC could have put out something on their Instagram,
and been like, what's your favorite thing about The Sims? That easy. They would
have got loads, and loads of information. I love this thing, I love doing this, I
love this kind of, how do you like to dress your Sims, what
do you do to your Sims makeup? And then they could, you know, all that
information, they could have gathered from people just by asking
a few simple questions, you don't have to pay for a survey, anything like that,
because it's all there on your socials. Let's not get started on the... So for those
of you who play The Sims right, the MAC makeup on The Sims...
Now, I know MAC were known for being like, a little bit crazy, a little bit kooky
but god what, what... just imagine like a great
smokey eye for The Sims or something that is a little bit crazy,
not just lines of color. Such a missed opportunity.
MAC have gone downhill right, ever since they stopped listening, and stopped
seeing. They always were the authority on makeup, always,
and when I worked for them years, and years, and years ago, they were really
slow to catch up on trends. So they already had all the Pro products,
we were always, they were already doing contouring powders, contouring creams,
that were like cream colored bases. They took forever just to make
liquid lipsticks, and that was one of the biggest trends that were going on
at that time, and they were like, well, we're MAC, we know everything, we're the authority
on makeup. It took them a really long time to
realize the power of social media, influencers, their audience. The
people who actually buy and invest in their brand, all they had to do was
listen to you, listen to me, listen to everyone who has
supported them, and be like, okay this is how news travels now, this is how
brands get around now. And it's just such a wasted... they
wasted so many opportunities. So many opportunities. It did, uh okay, let
me have a drink. Listen, if you're, I know budgets might
have been tight like it is for everyone this year but like,
you could have repackaged, you could have just like put some of your colors in
those palettes, could have put green in there, could have
put a yellow in there, a blue, some color, you know.
Put Lady Danger in the limited packaging, all these classic colors.
We've, you know, we've got our best selling products and now we've put them in
The Sims limited. Like they do with some other collections,
they'll put like, let's say for example an eyeliner but
the outer, but the packaging would be a different color, or to the theme. I
don't know what to say. A clear green gloss, I love a clear green
gloss, they go on amazing on top of like reds,
they don't look green, they just alter the color slightly.
You could have done, you could have done that, you could have made... I just.
And here's the deal as well, MAC are falling off the popularity train. One,
because they don't keep up, other reasons, Estee Lauder reasons,
you know. Like, that's a whole bunch of other
issues. And then along comes this huge brand,
this huge like, The Sims, come on. It's, it's
childhood memories for many of us, and it's still going.
Who decided this? What happened? This one I can't get over,
I just can't. MAC used to be so creative, and so artistic, and
like I said, they were the leading brand in makeup, they set the trends that came
straight off the runway. So I guess the runway set
trends but they were the ones doing the makeup for the runways, and what happened
to you MAC? What happened? Okay so that is, I don't know what
that was. But it was just a few things where I just though brands,
these brands need to get it together, and sort out this
little thing that's going on there, sometimes not so little. I would also
like to mention as well, that me, and my twin brother James do have a podcast,
it's called The Double Cleanse, and in the episodes on the podcast, we go
a little bit deeper into the beauty world and matters that are
a little bit more important in the, in the beauty industry, and YouTube
realm, and influencer industry. We have many guests on there as well. I'll leave
a link below, and you can go ahead and check that out.
Thank you so much for joining me. If you liked this video please give it a big
thumbs up, please consider subscribing also, and I
will see you very soon, bye.