TODAY APPLE UNVEILED A COLORFUL LINE OF LOWER-COST IPHONES, A NEW FLAGSHIP IPHONE 5S...DETAILS
HERE.
AT TODAY'S KEYNOTE IN CUPERTINO, APPLE VALIDATED MANY OF THE RUMORS SWIRLING AROUND A NEW,
DIVERSIFIED LINE OF IPHONES TO SUIT DIFFERENT BUDGETS, PERFORMANCE NEEDS AND YES...COLOR
PREFERENECES.
THE DEVICES ANNOUNCED TODAY WERE THE IPHONE 5C AND THE IPHONE 5S, BOTH OF WHICH WILL RUN
IOS 7, WHICH WE FIRST HEARD ABOUT IN JUNE.
AND IOS7 ISN'T STRICLY EYE CANDY, APPLE WANTS YOU TO KNOW.
IN ADDITION TO ALL THE PRETTY COLORS, YOU'LL ALSO SEE A NEW **SINGLE-SWIPE CONTROL PANEL
AND NOTIFICATIONS CENTER...IMPROVED SEARCH **... NEW RINGTONES AND DEFAULT TEXT TONES...AND
A SMARTER SIRI!
ALSO IMPROVED IS APPLE'S PHOTO APP, WHICH ARE NOW CATEGORIZED INTO "MOMENTS".
THEY'VE ALSO ADDED AIRDROP PHOTO SHARING, AND NUMEROUS OTHER IMPROVEMENTS INCLUDING
ITUNES RADIO.
** IOS7 WILL BE AVAILABLE - FOR FREE - ON SEPTEMBER 18.
BUT WE ALREADY KNEW ABOUT MOST OF THIS...ONTO THE PHONES THEMSELVES.
AND GUESS WHAT?
THE IPHONE 5 IS GOING AWAY - WON'T BE SOLD ANYMORE IN APPLE STORES.
TAKING ITS PLACE ARE ONE HIGH END AND ONE LOWER END MODEL.
THE LATTER IS THE 5C, PRICED AT 99 BUCKS FOR 16GIG, AND 199 FOR 32 GIGS, BOTH WITH **A
TWO YEAR CONTRACT.
WHAT IS IT?
SPECS WISE, The iPhone 5C **HAS A 4-INCH RETINA DISPLAY, IS POWERED BY AN A6 CHIP, will INCLUDE
4G LTE support and it will have a Lightning cable, AS WELL AS an 8-megapixel iSight camera
with a five-element lens.
WHAT ELSE?
LOTS AND LOST OF COLOR OPTIONS, WHICH INCLUDE THAT BEAUTIFULLY PLASTIC FRAME AND A BUNCH
OF APPLE-MADE CASES TO CHOOSE FROM.
APPLE MAKES IT PRETTY CLEAR THAT THE 5C IS INTENDED FOR EMERGING MARKETS OR THOSE JUST
GETTING STARTED IN THE APPLE ECOSYSTEM.
BUT THEN THERE'S THE 5S.
AGAIN, PRETTY, IF MORE SOPHISTICATED METALLIC COLORS, INCLUDING **THE RUMORED GOLD, AND
ONE CALLED "SPACE GREY".
AS FOR THE INSIDE OF THE DEVICE, APPLE TOUTED SIGNIFICANT PERFORMANCE IMPROVEMENTS, WHICH
INCLUDES **THE A7 - A 64 BIT CHIP, AND WHAT THEY CALL "DESKTOP-CLASS ARCHITECTURE" - ALL
TOLD, THEY SAY THE 5S IS UP TO TWICE AS FAST AS THE PRIOR GEN WITH TWICE THE GRAPHICS PERFORMANCE,
SHOWING THESE NEW BENCHMARKS WITH SOME GAMEPLAY **FROM INFINITY BLADE.
THERE'S ALSO SOMETHING NEW CALLED THE M7, WHICH IS A DEDICATED CHIP TO MEASURE MOTION
DATA, ACCELEROMETER, GYROSCOPE AND COMPASS - EVERYTHING YOU NEED FOR FITNESS TRACKING.
WHICH COULD HINT AT FUTURE DEVELOPMENTS FOR APPLE.
ALSO NEW ARE SOME BIG IMPROVEMENTS TO THE CAMERA, INCLUDING A 120 FRAME PER SECOND SLO-MO
MODE, BURST MODE - **THAT TAKES UP TO 10 FRAMES PER SECOND, AUTO IMAGE STABILIZATION, BETTER
IMAGE PROCESSING AND A COLOR-CHANGING FLASH - ALL ADDING UP TO WHAT APPLE IS CALLING "SLR
QUALITY" PHOTO OPTIONS IN YOUR NEW 5S PHONE.
LAST BUT NOT LEAST, THERE'S THAT FINGERPRINT SENSOR WE HEARD SO MUCH ABOUT.
CALLED TOUCHID, THIS IS A 500PPI SENSOR BUILT RIGHT INTO THE HOME BUTTON OF YOUR PHONE.
IT TAKES THE PLACE OF THE PASSWORD, ELIMINATING NUMBER CODES IN FAVOR OF ONE TOUCH ACCESS
TO YOUR PHONE AND EVERYTHING THAT'S IN IT.
IT CAN ALSO BE USED TO AUTHENTICATE YOUR ITUNES PURCHASES.
ANSWERING TO UNDERSTANDABLE SENSITIVITY ABOUT FINGERPRINT PROCESSING, APPLE POINTED OUT
THAT TOUCHID INFO WON'T BE STORED ANYWHERE ONLINE, ONLY LOCALLY ON THE PHONE.
THE IPHONE 5S IS PRICED AT $199 FOR 16 GIG, $299 FOR 32G, AND $399 FOR 64GIG, ALL WITH
CONTRACT.
BOTH PHONES WILL GO ON SALE SEPTEMBER 20.
FOR MORE APPLE DETAILS AND ANALYSIS, CHECK OUT THE REST OF OUR COVERAGE AT REVISION3.COM/APPLE
WILL YOU BE BUYING EITHER OF THE NEW IPHONES?
LET US KNOW YOUR REACTION IN THE COMMENTS AND DONT FORGET TO SUBSCRIBE.
FOR TFN THIS IS ANNIE.
WILL YOU BE BUYING EITHER OF THE NEW IPHONES?
LET US KNOW YOUR REACTION ON TWITTER AT TECHFEED UNDERSCORE NEWS OR ON FACEBOOK AT TECHFEED
TV.
FOR TFN THIS IS ANNIE.