hey what's up guys i'm excited to bring
you this video today where we're gonna
analyze
one of the most popular youtubers on the
face of planet earth and probably one of
the most well-liked people on planet
earth
he goes by mr beast and of course i was
watching some of his content
uh yesterday and he had a video well i'm
gonna break down the video so i don't
need to spoil anything right now but
let's put it this way
he made just about two million dollars
in t-shirt sales
in a very short period of time i'm going
to show you exactly how he
did it and we're gonna try to break down
his profit margin
on those sales as well so let's get
right into it
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real quick before we dive into the video
just wanted to remind you guys that i do
a weekly print-on-demand giveaway every
single week
and two winners are selected every
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all right so
let's talk about mr beast i'm sure most
of you guys watching probably are
familiar with him because he's got what
almost 65 million subscribers which is
absurd
almost as absurd as this video that he
posted was nine months ago so it was
under a year ago
and it was celebrating his 40 millionth
subscriber
and today nine months later he's got
63.9 million subscribers so he's growing
at an absolutely rapid pace and it's
actually easy to understand why if
you've ever seen his content if you
haven't
go check it out it's absolutely
spectacular it's so much fun to watch
uh him his friends he's basically living
the dream and making the world a better
place at the same time so
highly recommended i'll also of course
drop a link to the video that i'm
referencing
in the description but in summary this
video
that we watched and honestly it's like
not one of his
you know big fun videos where he does
well basically i don't want to spoil
anything but typically in his videos
he ends up spending or giving away
absurd amounts of money
like tens of thousands hundreds of
thousands he's given out millions of
dollars well he's given out a million
dollars before
in his videos and um it's it's absurd
guys that's why he's one of the biggest
youtubers on the planet
and in this video it was titled why i
haven't posted in a while
and the this was a screenshot that i
took while i was watching it and it says
i messed up for anybody listening to the
podcast version of this uh he says i
messed up
and he's sitting at a desk he's about to
sign some t-shirts but you can see
behind him
a massive wall of t-shirts in total
68 337 t-shirts
in total all with the exact same design
all
a part of this campaign that he launched
where
he leveraged uh not scarcity but he
leveraged
a sale that was only gonna run for a
finite period of time this was his
40 millionth subscriber special shirt
which again
isn't that special because we're not
even a year later he's always he's he's
already above 60 million subscribers but
anyways
enough it looks like 68 337 people
wanted to celebrate his
big milestone by purchasing a t-shirt
that was on
a again a finite fixed amount of time
sale so of course
that makes people take action and you
know he was rewarded with almost 70 000
sales now here's the thing he also said
that he would sign all of the shirts
and yeah guys i don't know about you but
like signing 70 000 shirts does not
sound fun
and anybody that's familiar with mr b's
content knows that he's not going to
cheat
his loyal fans subscribers uh you know
the people that watch all his content
and hit that like button and subscribe
by the way if you haven't hit the like
button for this video yet
do me a quick favor and do it not for me
but for mr beast i know you guys love
him
so he's not going to cheat them he's
going to sit there and make sure that
all of them get signed so on day one he
had signed
uh above a thousand shirts i don't
remember the exact number but
he realized very quickly on day one that
he was gonna need some help
to get through this and ultimately i
didn't take a million screenshots of the
whole video you can of course go watch
it for yourself i'll also link to in the
youtube cards right here
but he ended up bringing in like a um
what is it called like a
sports somebody that can deal with like
athletes and help keep their muscles
loose
he had to bring in somebody to do that
for him because he was getting carpal
tunnel syndrome from signing so many he
also had
two people like one on both sides of him
to rapidly pick up t-shirts
to the next one in the stack while he
was signing as quick as possible his uh
mmb as his signature so i'm telling the
story and then we're gonna get to the
t-shirt but we're gonna have some fun
um you know we'll get to the profit
breakdown soon but this is somebody guys
so
you're thinking mr b signing 70 000
surely he gave up or he cheated the
system but that's not his style
you guys that are familiar with this
content knows that he will watch videos
for 10 hours straight on repeat he will
count to a hundred thousand
for fun he will count to two hundred
thousand for fun
i mean this guy's crazy he does things
like watch
it's everyday bro which is not a great
song made by another youtuber who now
is a boxer um so yeah that shows how
dedicated he was to his draft career
he'll watch that on a loop for 10 hours
straight
and then continue counting to 300 000
again and that's 11 hours straight you
see that correctly the time stamp on
that video
so mr beast is no stranger
to a challenge there was another video i
just watched recently where he was
trying to sit under water for 24 hours
straight it was absolutely absurd
24 hours straight underwater guys i mean
and and he's rich
what rich person wants to do that mr
beast does so anyways on day 12 he had
signed
uh let me hide myself 67 624 shirts and
ultimately
he finished signing the last one on the
12th day
here's a picture from his warehouse of
about
half of the boxes filled with gildan
t-shirts
autographed by the man himself this is
absurd
how many he actually signed in total he
finally finished 68
337 signed shirts that were then shipped
out
to his loyal fan base now let's get to
the numbers
this is probably why most you guys are
here and these are estimates
i've talked to some people i know that
run their own fulfillment centers
and gotten kind of high end estimates as
well as low end estimates but i'm going
to take it on the high end so the
numbers i'm going to give you
are about he most likely made more
profit than the number i'm going to show
you okay but i'm going to walk you
through my logic real quick so 68
337 shirts sold 25
a shirt is probably what he charged i
wish i could go back in time and see
for sure but i don't have a way of
knowing but i went through his website
and
i don't know if i screenshot it i
screenshotted it later on his website
the lowest
cost uh t-shirt you'll find is about 25
bucks
you'll find some shirts for 30 you'll
find some shirts for 35 even
40 okay but i'm guessing this one
probably cost 25
although it's definitely possible that
he charged more i don't think he charged
any less than 25 based on what i've seen
so just like that he made 1.7 million
dollars all right 1 million 708
425 now of course we have to deduct the
costs this is where
uh you know i reached out to some people
that have their own printing facilities
and these are more or less on the high
end it's extremely unlikely moving the
volume that mr beast moves
that he paid anything more than this
okay so 68
337 shirts we're going to multiply that
by
four dollars for fulfillment costs as in
how much do the actual shirts cost so
let's say it costs four dollars a shirt
most likely he got him cheaper than that
but four dollars all right
and then we're gonna take two dollars
per shirt for shipping even though
shirts are very lightweight when they're
folded up and packed in a polybag
they are very cheap to ship domestically
so let's just go ahead and say that he
charged two dollars for shipping
four dollars for fulfillment and gave
free shipping to the customers
okay so we're going through all these
theoreticals and we're
overestimating the costs when it's very
likely he made actually more money than
this
so we'll deduct 410 022 now
how much did he make in profit so we
take the 1.7 million
we deduct 410 022
and ultimately he comes up with a payday
of just about
one point three million dollars one
million two hundred ninety eight
thousand
four hundred and three dollars to be
exact
yeah and he did that in a very short
span of time
uh most likely less than a week by
running that
short duration sale and of course in
order to announce it leveraging his
massive social media following and of
course his massive youtube following
that at the time
was just about 40 million subscribers
and what's cool about being mr beast is
not only does he have 40 million
subscribers but he has people who for
some reason aren't subscribed to his
channel
who also watch the videos and purchase
t-shirts from him so
he is a massive massive fan base anytime
he drops a video it goes straight to
number one immediately on the youtube
trending list
and again it's very well deserved if you
guys haven't seen any of his content i'd
say check it out it's very entertaining
for all age groups seriously but
um the younger people love him uh does
that make me young i don't know at 32
it's like am i too old to be watching mr
beast i don't think so i i really
appreciate his content i think it's
really entertaining
and here's a quick screenshot from
shopmisterbeast.com just showing you
some of the t-shirts on the home page he
has a pretty wide catalog
anybody who's wondering by the way he
has a pretty basic shopify store i mean
nothing crazy here
uh you guys can definitely launch your
own shopify store
similar to mr beasts like this is
nothing special in my mind at least
and you can kind of see here the price
range 25 to 30 dollars you've got a 35
dollar
uh what is that heat heat reactive color
changing shirt
oh i did a video on the color changing
shirts um about a month ago
and a split die t-shirt
for 40 so kind of a wide price range
there
and this is what he does that's so
special that makes people like him so
much
he takes the money from his youtube and
he parlays his youtube
into selling merch he takes the money
from shopmisterbeast.com which is his
primary merch store and he feeds it
right back into youtube
like i was saying earlier how he gives
away ten thousand dollars hundred
thousand dollars a million dollars
regularly he can do that because of
these merch sales that he just
happily reinvests into doing bigger and
better
videos like after he made his 40
millionth
subscriber uh video where he talked
about
oh i have to sign 70 000 of these shirts
guess what he did after that
he made a video where he gave his 40
millionth subscriber
40 cars and then he made that subscriber
give away 39 of the cars and then he got
to keep a custom mr beast
tesla so if of course if you want to go
watch that video um you'll find it on
the mr beast channel
i can also link to it for you in the
youtube cards right here i'd be happy to
do that and uh but hopefully you didn't
click away
and not finish watching this video uh
because i just wanted to tell you that
real quick this is why he does it so
this is straight off of his twitter mr
beast
he says i want to build other channels
like beast gaming
and beast reacts so i can run my main
channel at a loss
and grow as big as possible and then use
my main channel's influence to one day
open hundreds of homeless shelters and
food banks
and give away all the money so true
altruistic intent um he's a genuine guy
he is a you know ton of fun to watch
uh how he spends his money and more or
less gives most of it away
uh like i said he brings a lot of his
you know best friends uh along for the
ride
and um you know he's just living the
dream so one of the most well-liked
people
probably on planet earth as well as one
of the most recognizable people which i
think was his goal ultimately
i think he said he wants to be the
biggest youtuber and he's well on his
way
so i don't want to say watch out
pewdiepie but it's going to be
interesting to see what happens
anyways guys thank you so much for
watching this video i had fun making it
if you're a fellow mr beast fan by the
way let me know in the comments below
what your favorite mr beast video is
and before i sign off just want to plug
that i took a
lot of time to basically make a free
eight day print on demand mini course
that'll help get you started launching
your own print-on-demand business
that you can then segue into your own
shopify store then you can launch your
youtube channel you know
quickly scale it to 50 million
subscribers and push traffic to that
shopify store
and make millions of dollars right
because it's easy to do but seriously
you can find a link in the description
all i need is your email and i'll send
you one lesson a day over eight days
completely free also i've got a print on
demand facebook community i'd love to
have you there if you would like to join
and i wrote a full print on demand
course that shows you how i make six
figure print on demand sales every
single year it's as if you're looking
over my shoulder
as as i run my business so it's as
transparent as i can possibly
be so check that out guys thank you for
watching till the end appreciate you
appreciate your time make sure you hit
that like button if you made it this far
and if you're not subscribed and you
would like to do so
i'd love to welcome you to the channel
but thanks guys have a good one
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you