What's up you guys Jason Wardrop here.
And in this video, we're gonna break down the best placement for your facebook advertising when you set up a new campaign
Alright, so basically if you're like Kay Jessie Ware's placements, what does that even mean?
It's basically where you want your ad to show up
So it could be on the Facebook newsfeed could be on the mobile newsfeed or the desktop newsfeed
Okay, it could be on the right-hand column. It could be on Instagram Instagram stories
It could be, you know a video it could be on the audience Network
There's so many different places that you can go through and show your ad
Okay
And I want to break down and show you guys what's worked really well for me
And then also what you guys should consider doing with your business right now real quick guys
If you guys want my hundred percent free Facebook Ads mini-course, it's a complete run-through of the Facebook Ads manager
It's really it's really for beginners a complete run-through of the Facebook Ads manager
We show you guys how to set up the Facebook pixel all the tracking
so basically a quick overview of
setting up all of your Facebook ad campaigns just drop a comment down below give this video a thumbs up and
I will share that with you. Alright, so let's jump into this
Okay So when we're going through and we're talking about
placements whether we want to show the newsfeed or if we want to show the right-hand column or Instagram or the stories or whatever it
Is we're gonna go through and we're gonna create a new campaign. All right, so let's hit start over here
Now based on what your marketing objective is
Like if you want video views or if you want leads or just people to click to your website or whatever it might be
different
Marketing objectives can work better depending on where you place them, right?
so I just want to give you a quick run-through though in this video of
What's worked best for me on pretty much all these different marketing objectives as a whole so for this one since we're talking about?
Placements this marketing objective. Let's just pick traffic for this demo right here, and we'll hit continue
And so at the ad set level, okay
So this is that second step and then the third one you're gonna go through and actually create the ad the actual creative
Right. This is where you're gonna go through and choose which placement okay, whether you want to show the news feed the right-hand column
The audience network on Instagram and the stories on the new Instagram news feed on mobile desktop
You have all these different options and this office view also where you choose your audience right now
I'm not gonna get into you the audience targeting all that stuff of like who we should show these ads to that's all in that
And as mini-course facebook as mini course
So if you guys want that drop a comment down below give the video a thumbs up and I will share that with you
but let's come down here to
Placements okay now by default, they say automatic placements recommended
Okay, and I don't always recommend that okay now
Let's bring this down. You have a few different audiences right now when you're targeting your warm audience, okay?
Now your warm audience is people who have already visited your website. They're on your email list
They basically have interacted with your Facebook page. So they know who you are. Right when it's that type of group
That's typically a lot smaller audience
Usually it's like, you know tens of thousands of people or if you've been doing business for a long time
It may be in the you know, one hundred two hundred thousand people, but that's where I'm a would use all
Placements okay, because they already are familiar with you
So if they see you on Instagram and the stories or the news feed or on Facebook ranking column
there are at ready like they're gonna their attentions gonna jump to you and what you're doing right now if you're going to a cold
Audience completely cold out and they have no idea who you are. They've never seen you. They're never heard of you
Nothing and you're trying to get their attention. What I like to do typically is go to edit placements and I
Usually like to start out with just the Facebook news feeds right here, okay
So what I'll do is you can see they're all checked
I come over here and I uncheck all these I uncheck the messenger the audience network
I uncheck Instagram unchecked instant articles all of these different ones and I just start out with Facebook news feeds
right now this is
historically what I've seen work best for my business and a lot of other people's businesses, however
Just because a lot of people are starting to focus on the newsfeed now
The the cost of generating leads in the cost of doing business
It can be a little bit higher it's going up because it's kind of like the supply and demand right like if you're going down
A freeway and they've got like let's say a hundred billboards on this 50 mile stretch. Okay, and
There's 200 people
Go through and show their advertisement on these hundred billboards
Okay, the cost is obviously gonna go up and it's gonna go up go up go up to the point where there's not 200
there's now maybe 150 and then if there's that there's gonna still go up to the point where you know,
They're leveling out right that 100. And so that's kind of what's starting to happen. There's so many small businesses
So many people trying to advertise in the news feeds and that's why I oh I've forgotten check this one
That's why it's it's good to go through and test out some of these different placements
So the second one that I like to go through and test out is the Instagram newsfeed. Okay now typically
What I like to do is go through and create a different ad set, okay
So what that means is I would go through let's say I'm going through and creating this this one with the news feeds I would
Continue I've set my budget and I would continue and create the ad
But I would go through and I would create a completely different ad set targeting the same exact audience
Okay, because then we just we can get a really good split test. Okay
So targeting the same exact audience so we can really know which one converts better and instead of clicking news feeds. We for Facebook
We're gonna do the Instagram newsfeed. So we're gonna uncheck that and you can see we're just targeting the Instagram newsfeed
Okay, so I've seen I've seen different results
I've seen varying stuff like so sometimes Instagram back in the day their advertising platform
I didn't feel like was that great because the targeting stuff was a little bit off. I feel like it's gotten a lot better
so you can go through and start targeting more with Instagram and in the news feeds and
Then if you go through and you find out later on you're like well
Oh
It's only like it like so let's go back and let's say we're targeting on Facebook bad as replacement
And you go through and you're looking at your stats
Okay
and I can I can shoot another video for that a little bit later how to go through and look at your stats and
Let's say you see most of your opt-ins in the Facebook newsfeed are on mobile as opposed to desktop
So but more people are opting in like scrolling through on their phone as opposed to scrolling around on desktop now
Back a few months ago the mobile newsfeed for Facebook and the desktop newsfeed
Those were actually separate that you could check but they're not anymore. They combined them together
however
what we can do is come up here to
Device types, and we click on all devices which is recommended and I typically recommend that as well
But if you're seeing like hey mobile is working so much better than desktop
All you got to do is come over here and click mobile only
Okay, so you're only showing it but then you're obviously you're gonna have to come through and uncheck all of these
So you're only doing on Facebook news feeds and it's only showing up in the mobile feed
Okay, so it's not showing up on desktop or vice versa?
So you could go through change this to desktop, but as I recommended story now
I would go through and do all the vices. All right, so guys that's basically a quick rundown. So
Start out with Facebook news feeds
see how that converts and then if you want to go through and expand and do some split testing and see some other
Different placements I would test out Instagram news feeds and then you can go see in your analytics
Whether it's mobile that works better or even or even desktop, right?
and then another thing that I would do is just go through and and test things out because your business is
Different than anyone else's business, right?
And so you might find that like hey
Messenger messenger just works amazingly well for me right like you just might find that that just works super well
So like basically messenger ads you can kind of see this over here
When you're going through into your Facebook mobile app into the messenger a little spot like the third one down
It'll be an ad and I've seen that actually worked fairly well for certain ads but keep in mind that the ad
creative so when you get to this next step down here and you create a new ad
Just know that it should probably be a little bit different than the ad that you're showing on your Facebook newsfeed. All right
so anyway guys hopefully that was helpful for you guys kind of break down the different placements and
What you should try first if you've got a small budget like if you got ten to fifteen dollars for twenty dollars a day
I would start out with the Facebook news feeds and then even merge into the
Instagram news feeds if you've got a bigger budget if you're spending, you know
A thousand two thousand dollars per day or even more then you can obviously have a little bit more of a budget
To start experimenting with some of these other ad placements, right? So anyway guys, this video is helpful
obviously
Give it a thumbs up drop a comment down below
Let me know what you thought let me know anything that you know, you've experienced different placements that work extremely well for your business
I always like to experiment I always like to try anything. So I'd love to hear your feedback
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