did you hear the big news Instagram TV or IG TV just launched and people are
mumbling maybe it's a YouTube killer well I'm Ben from Authentech and today
I'll be telling you all about it comparing it to YouTube pros and cons
view search algorithms monetization and my thoughts being a full-time youtuber
myself now let's get some of the blanket statements out of the way no YouTube is
not shutting down or going away anytime soon
I don't think YouTube is shaking in their boots but they should be watchful
and stay humble it's hard to stay on top forever now IG TV its long-form video
from one minute up to one hour long and it's vertical video I actually just
uploaded my first two vids make sure you check those out after this one I'm at
schminke that's my last name at Yankee now for me and my friends I'm used to
holding my phone like this when I'm watching YouTube or Netflix or whatever
but this next generation up-and-coming they don't do that they hold their phone
like this always vertically and then they're scrolling Instagram knows this
and as they say I GTV it's built for how you actually use your phone so videos
are fullscreen and vertical to hold on don't rotate your TV and mount it on the
wall vertically just yet I'm not sure how all this is gonna play out and we
gotta remember our physical eyes do not see the world in portrait mode our
peripheral vision sees about yay high but way wider call it sixteen by nine
and think about this when you have a group of people and you're trying to
squeeze them super tight into a vertical shot just doesn't make sense all this
blank dead space not sure how all that content is gonna look vertically now
let's quick talk about that name IG TV I don't love it though I think I see what
they're trying to do they're trying to redefine what TV or television means
what used to mean of broadcasting signals over-the-air now it's more like
any creator you or me big or small can have your own channel and produce your
own show but as with any show you need sufficient platform as mkbhd says in
regards to youtube they have it all they have all the tools they have all the
videos they have all the stats they have all the eyeballs they have all the
monetization they have every feature you could want as a YouTube watcher and as a
YouTube creator all in one place Marquez has some cool perspective on it
all I'll link his video down below now let's jump into some quick numbers
YouTube is the second most visited website in the world in it's owned by
Google the top most visited site they say they have over 1 billion active
monthly users and each day those users watch over a billion hours of video
that's just incredible Instagram however their desktop game is
kind of weak and it's ranked down around 13 on the Alexa list but it's primarily
a mobile app stats say that they too have 1 billion monthly active users now
how fast and easily will your fresh original Eiji TV videos be featured and
shared with new potential viewers that's a big question mark and on a positive
note all your current Instagram viewers like me for example my 4,500 followers
are already following my IG TV channel make sense though search YouTube is the
second biggest search engine in the world let's say I want to change oil on
my car I'm going to youtube to search for that I'm not going to IG TV but then
again back to the rebranding of what TV it's more about entertainment over there
and less about search for me personally the vast majority of all my YouTube
views comes from people searching and this is a good thing in my perspective
new and fresh eyeballs are always seen my content this nurtures organic growth
how's my organic growth gonna look on IG TV algorithms YouTube is crazy good most
of the time with knowing your likes dislikes what exact videos to serve you
all which to keep you on their site or app the longest amount of time the
equation is very simple longer watch time equals more ad revenue YouTube gets
more money creators get more money and advertisers get more ads shown Instagram
they're really good at getting those quick hits throughout the day it's kind
of like doping up on drugs here's what Sam Scheffer had to say people already
spend so much time on Instagram aim lessly thumbing browsing swiping
whether you're waiting to go to the bathroom in a cab trying to fall asleep
at night you're kind of just like always on Instagram and these videos are going
to keep people on the platform even longer and he's spot on with all that
the endless hole of longer form content will keep you in their app for more time
now I found that the average user on YouTube watches over 60 minutes of video
every day as for average time spent on Instagram not sure how precise all these
are but it's more roughly around half an hour they've got some catching up to do
last up but definitely not least monetization how is Instagram going to
make more money but even more importantly how are US creator's going
to be enticed to create longer form content and how are we going to get paid
what's the big incentive well of course YouTube is set up with their system
pretty well it's definitely had their ups and downs but it's already built out
anyone in the world you can create a YouTube channel start pumping out videos
get enough views then turn on ads and you split some revenue with YouTube now
hows IG TV planning on paying its creators of video that's yet to be seen
but hopefully they'll roll out something soon in the front and just today I saw
shonduras right up here they do promote branded content as they title it paid a
partnership and Instagram already runs ads in your feeds now if only they got
really good at partnering brands and creators together just like how YouTube
bought out Fame but then be great to see as a full-time youtuber myself I don't
keep all my eggs in one basket of course you got to diversify there's ad revenue
but there's also sponsorships and a big one is affiliate links
you know when creators like myself sometimes say hey use my links down in
the description below well sometimes those are affiliate links
and whether you know it or not you're supporting us creators as sometimes if
you make a purchase we could receive a small Commission based upon that
purchase no cost to you when I look at IG TV there's no big description box
it's actually quite hidden as of right now and as we've seen in times past
Instagram does not like sending its users off its app to somewhere else
thus the annoying links and comments and descriptions are not hyperlinked so
that's another prom I see it's not very complimentary
to hyperlinks or affiliate programs now closing thoughts I'm super pumped and
excited to see where I GTV goes I personally follow me at schminke we'll
be experimenting with uploading custom vertical content over there tinkering
with unboxings behind the scenes that sort of stuff I want to hear from you
guys let me know what kind of videos you want to see over there and also let me
know what you think of i GT V vertical video search algorithms all that now if
you're new around here thanks so much for watching and hit subscribe and ring
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posted every week until next time let's live authentic