What would you say if I told you
you could advance your career,
make your paychecks bigger
and escape most of the work drama
that you're dealing with...
At the same time?
What is this sorcery you're speaking of Jennifer?
It's not sorcery.
All you need to do is build your personal brand.
Whether you want one or not,
you already have a personal brand.
At its core, it's your professional reputation.
I know it has nothing to do with logos,
or color schemes, or any of those fluffy things.
Really, it comes down to
the four pillars of a badass personal brand.
If you want to find out what they are,
tap that like button, and let's jump straight in!
The first pillar is knowing what makes you different.
Why should you stand down at work,
I don't need to know you personally,
to know that there's something about you.
First of all, obviously, you're in the top 1%
of most awesome people, because you're here
watching this video and the fact that
you're investing in your career success.
And professional growth says a lot about you.
But there's more to it than your ambition
and your ability to self motivate
what sets you apart really comes down to
three things: Vision values, and UAQ.
Let's start with the first one real fast.
Now your career vision is what you
actually want to achieve in your career.
Who do you want to help?
What way do you want to contribute?
And what impact do you actually want to make?
For example, do you want to help companies
tell their story through multimedia?
Do you want to enable customers to succeed
by creating amazing training programs,
or maybe your vision is to help companies
drive more revenue by enabling sales teams,
whatever your vision is, it's yours.
Next your values.
And this one is so important for everyone.
But I know a lot of you have been in
toxic work environments,
or negative work environments,
and values is really key to toxic job prevention.
Values ultimately are what's most
important to you. Is it transparency,
empathy, kindness, innovation?
There's so many values that can be important to you.
And your values determine how you
want to show up and how
you're going to conduct yourself.
And then we have UAQ,
your unique awesomeness quotient.
And your UAQ is really established based on
your interest, your skills and experience
and your highest potential path.
Now I have a free UAQ Starter Kit that
you can download using the link
in the description bar down below.
Once you have these three things squared away,
you have your first pillar standing up.
And really, I think this is the most important
and as soon as you have this, you are going
to start to see really big payoffs in terms
of your personal brand at work,
and maybe even your career trajectory right away
before you do anything else.
But of course, you're not going to stop there,
you're going to go into the second pillar,
which is strategic impact. A
nyone can say I am the
best chocolate tester in all the land.
And personally I've put a lot of time in
in order to make that statement.
However, if you've been hanging
with me for a while, you know that
there's a mantra that I like to follow:
impacts speaks louder than words.
Anyone can say anything.
Anyone can call themselves an expert,
a guru,
a thought leader.
Your impact is the receipts that back it up.
Because when you make the right impact,
everyone's gonna notice it. Of course,
this should be based on your UAQ, s
ince your UAQ is your highest potential path,
you want to be known for the right things,
and particularly the things that are
going to advance your career. For example,
would you rather be known as the person
who replies to emails the fastest
at any time of day, or
gets the highest client satisfaction scores
or conceptualize the new highest revenue
generating product feature?
Let me know who you want to be
known as in the comments down below.
And really, this is what I was getting to in
my video that encouraged you to
stop working hard, because
instead of over exceeding on all of the things,
instead of the things that don't matter,
I want you to identify where you can put
your energy, attention, and effort to make
a dramatic impact and become known for
the thing that you are uniquely awesome at.
Now, if you're wondering...
how would people know and who needs to know?
Well, my friend, you need the
third pillar of personal branding out work.
And that is to cultivate the right connections,
the whole who you know is more important
than what you know thing.
It's true.
And if you want to advance in your career,
if you want to get praised for the impact
that you're making, you need to have
established relationships with
the people that matter.
Now, I know when it comes to personal branding,
a lot of people think that it means that
you need to be known and that you
need to be known by so many people.
But really, that's not necessary for most
of the ambitious professionals that I work with.
It's much more strategic
and it's much more precise than this.
Now, can you build a big personal brand
and establish yourself as the
thought leader in your industry?
Yes, and I'm going to come back
to that in just a minute.
But fundamentally the questions that
you need to ask yourself to help
build your personal brand at work,
and to advance your career,
it's who makes the decisions that are
going to help you move ahead.
And who do you need to know in order
to raise your visibility at work?
Identify those people and e
stablish relationships with them,
because that is your personal brand.
And you are going to have
the professional reputations with the right people
to help you achieve your career goals.
Now, for those of you who are like,
I wouldn't mind making
a little bit of a name for myself.
But even if that isn't your ambition,
this one is still really crucial.
So I don't want you to skip it.
And that brings us to the fourth pillar
of personal branding.
And that is to market yourself.
Even if you just want to establish
your personal brand at your current company,
marketing yourself is really important.
Now exactly where and how you decide
to market yourself will somewhat depend
on your industry, your ambition, and really
what you want to achieve.
For example, if you love creating videos,
maybe you want to start a YouTube channel.
Or if you're in food, fashion, or a visual arts,
the hub of your personal brand is going
to be on your Instagram profile.
But for most of you who are watching
who tend to have corporate office jobs,
the center of your professional brand
is going to be on LinkedIn.
And I would argue everyone should have
a presence on LinkedIn, because
it's a place that recruiters go and
it's where hiring managers are going to stalk you
like in a good way, not in a creepy gross way.
Now I'm biased because I really like LinkedIn.
And I tend to hang out there all the time.
And I tend to spend a lot of time there.
However, if you're looking for a job angling
for a promotion, or just looking to maintain
and deepen your professional network,
it is the place to be and I know a lot of
you are not on LinkedIn so much.
And if I were to go and keep your LinkedIn profile,
it would probably be empty.
But this is something that I really want
you to work on because I think that it has
so much power in order to enable your
career success. So my next video is going to
be a deep dive into creating a
great LinkedIn profile and presence.
And I know, I know, you're on the edge
of your seat waiting to update your LinkedIn profile.
So if you're not already subscribed,
tap the notification bell so that you see it.
As soon as that video comes out.
I know you're not all actually that excited,
but I think it's really essential,
which is why I'm making that video.
Now that said, and going back to pillar three,
one of the most fundamental things that
you're going to do on LinkedIn is to network.
In order to prepare your LinkedIn profile
to really amp it up, it's really important
to make sure that you're connecting
with people that you work with,
and maybe even preparing to expand
your network on LinkedIn.
Now if you're serious about building
your personal brand and getting to
know the right people, you absolutely
must go and watch this video right now
to learn how to network effectively on LinkedIn.
But before you go if this video helped
you if you enjoyed it,
give it a thumbs up!
It really helps my channel,
makes you my favorite Career Bestie.
Win-win situation.
As always my friend thank you so much for watching.
I will see you in the next video.
Bye for now!