- SEO's tough and usually requires a big team.
Wouldn't it be great if there was a way to do SEO,
when you're a solo entrepreneur?
Look, there is.
Hey everyone. I'm Neil Patel.
And today I'm going to break down
a realistic approach to SEO
for busy solo entrepreneurs.
(upbeat music)
Before we get started,
make sure you subscribe to this channel.
And if you're on YouTube, click the alert notification.
If you don't have a big team
or any team for that matter of fact,
I want you to focus just on two things.
Number one, optimizing existing content
and number two, creating new content.
So let's go over optimizing existing content first.
First, use Google search console.
Google search console will show you,
Hey, what content is getting impressions
and which content is getting clicks
and also shows your click-through rate.
What impressions mean is someone
searching on Google for a keyword
that you're ranking for?
And they may or may not click on your site.
The clicks is a percentage of those people,
what the percentage is,
they're actually clicking over to your site, right?
They're typing in a keyword, they click,
those are the number of clicks you get.
And the click-through rate just takes, you know,
your clicks divided by your impressions.
And it gives you a ratio like 20%, 10%, 2%.
And I want you to improve your click through rate
and the way you end up doing that
is look at the keywords that are sitting on page two.
Are those keywords in your title tag?
Are they within your meta description?
Is your title tag and meta-description,
you know, very relevant from a appealing perspective.
Think of copywriting.
How can you persuade someone to click through?
You don't want to use click bait in the sense that
you dupe them into clicking
and then when they go to the page,
they don't find what they're looking for,
but you want to use persuasive copy.
The next thing I like doing is putting in the keywords
that you're seeing in Google search console
within to those pages as well.
So now that you just put them in your title tag
and meta description, also put them within the content.
Sometimes you already have those keywords.
Sometimes you won't.
Just make sure they're in there
and you're covering that topic
because that'll help you rank higher.
Second use ubersuggest.
Ubersuggest has a rank tracking feature
that you can get started for free
and you can see which ones of your keywords
are getting more traction and less traction over time.
It'll tell you which keywords are getting more traction
on mobile or even desktop device,
or even in certain regions.
Another feature I want you to use in Ubersuggest
is a content ideas report.
This shows you all the other people
that have content around similar keywords,
like your competitors,
and really make sure you there are social shares
and the back links and the headlines that they're using.
What's cool about this, it'll give you more keywords
that you can end up using within your article.
Give you headline ideas based on what's popular
on the social shares.
And you can even email the people
that are linking to your competitors
and hit them up and ask them to link to you.
Third, use Google analytics.
I want you to improve your dwell time.
I want you to identify the content pieces
that are underperforming and consolidate them
with the pages that are doing well on the same topic.
Look, even if you have a page that has a hundred backlinks
and another one with 10 backlinks,
it doesn't mean the one with the hundred backlinks
is going to get more traffic.
If you find that the one with the 100 backlinks
is getting two visitors a month,
does it really matter if it's getting a hundred backlinks.
No, through on redirect it to the one that's getting 10,
that's getting way more visitors, hundreds of visitors.
And that one has, is very similar.
It's almost on the same thing.
Just through on redirect the one that has way more backlinks
into the one that has less backlinks
and you should see your overall traffic
go even higher on that page.
Now let's go over creating new content.
First let's find keyword opportunities
that you can rank for.
Go to Ubersuggest, use a keyword ideas report,
you can find in the left-hand navigation,
and type in keywords related to your space.
You'll see more keyword recommendations from questions,
prepositions, comparisons, related keywords.
There's many different tabs,
and it'll show you the keyword difficulty
for any of those keywords
and how hard or easy it is to rank.
What's cool with Ubersuggest is you can actually
put in your domain name
and I'll show you the probability of ranking on page one
and it'll then filter all those keywords
based on what'll work for you,
based on your domain authority,
based on how old your site is
so that way you have the highest chances of ranking.
It's a cool little feature that we recently added,
and I love it.
Then I want you to go to competitive analysis report
in Ubersuggest.
This is where you can put it in a competitor URL.
It'll show you their top pages by traffic
show you the social shares for those pages
and it'll even show you all the keywords
that the competitor's page ranks for.
And then you can go over to their site
and look at that page and be like,
whoa, this is the content that they have.
I can create something way better than this.
And then I want you to go and create something way better.
And I want you to hit up everyone
that links to the competitor
because you can see the people who linked
to your competitor in Ubersuggest
and hit them up and ask them to link to you.
Second, let's analyze your competitors
for new keywords you want to target.
You'll see a report within Ubersuggest
in the competitive analysis that just shows you
all the keywords your competitors rank for.
And I want you to look at the ones that are relevant
to your business and go after them.
The next feature in Ubersuggest you should check out
is the SERP analysis within the keyword ideas report.
So we're already in the keyword ideas report,
but when you click on a keyword,
you can see all the top 10 people ranked for that keyword,
their backlinks, their social shares,
the strength of the websites,
other topics that are mentioned by the competitors.
And this will give you idea of,
Hey, this is how I create content
that covers the whole topic.
For example, if you're creating content around paid ads,
it's not just about paid ads.
It's paid ads, then you can have a topic cluster
and go in-depth into things like
Google ads, Facebook ads, Reddit ads,
Instagram ads, TikTok ads, Snapchat ads,
LinkedIn ads, right?
So when you do that, you're more likely to rank.
Now that we're going away from Ubersuggest
what I want you to also focus on
is writing content that is at least 50% better
than everyone else who's ranking for that keyword.
Look, if you're just going to create
more me too content,
then you're not going to do that well.
If you go above and beyond, you will do better.
Now last but not least,
I want to wrap up this video by covering
a few other things that you should know.
On page SEO will produce better outcomes
if you're managing a older website.
In the early days,
you could pretty much solve your on-page SEO
by just decreasing your load time.
And if you decrease your load time,
your page will load faster,
and which boost conversion rates,
but also making sure not to use too large a images
with too high resolutions, you want to compress them?
And as you create new content,
you want to work on your title tags,
meta-description tags, heading tags,
which just helps you rank.
You want to have a site map.
Having a site map just helps ensure
that Google can crawl your pages.
And you want to take that XML site map
and submit it to Google search console.
You want to have a good mobile experience.
If you have a lot of text-based articles,
use the AMP framework,
which just makes the mobile experience way better.
And make sure that your robots
are at TXT or your meta-tags,
you're not blocking any of the major crawlers
or any pages that you shouldn't be blocking.
And just overall, if you had to break it down,
when I cover all these tactics in this video,
how much time you should be spending on them.
For the on page basics, you just spend a couple of days,
two weeks setting up, you know, your CDN, your cache,
your image compression, AMP, site map, robots at TXT.
You could even use plugins like the Yoast SEO plugin.
And when it comes to creating content,
you should be spending two to eight hours per week,
depending on how competitive your niche is
and how amazing your content needs to be
in order to outperform your competition.
And when it comes to editing content,
four to 10 hours per month
if you really tuned into content performance metrics,
and you want to devote time into
exploiting opportunities from,
let's say getting things from page two to page one
or boosting conversions.
But that's how much time you should spend.
And to clarify on the on-page side,
that should be more of a one-off thing.
And then once you get it going,
you should still fine tune it
you know, maybe a few times a month
or once a quarter or once a year,
depending on how often you're changing your site
and how big your site is.
If your site's really big,
you could actually spend a lot of time
on on-page SEO and it could be a daily thing.
You may have people full-time focused on it.
If you need help with your SEO,
check out my ad agency, Neil Patel Digital.
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Tell the people about it.
Thank you for watching.