if you sometimes look at your logo designs and you wonder how to fix certain problems or mistakes
don't worry we've all been there and there are some easy and quick fixes for these kind of bad
logo designs the first problem that I see many beginner and many intermediate designers doing
is that they have overly busy logo designs and here's a classic example it's a construction logo
where the designer has gone wild and basically just created a digital illustration rather than
a logo design the color choices are pretty good though more about color later but this
design is too hectic and it's too busy to ever be iconic or memorable it's just way too easy
to forget this logo and it's not going to hook into the minds of the target audience so what we
can do is to vastly simplify the design down to something like this design right here the
Arrow does suggest a change of movement and we haven't easily recognizable and simple iconic
building house this design will be absorbed by the viewers in a matter of milliseconds which
is in comparison to the previous design which is just way too chaotic to be absorbed the new design
is so iconic that it probably works just fine without the logo type and as a standalone logo
mic in fact it probably works better like this the next mistake that logo designers sometimes
make is that they have a kind of inappropriate design that they don't even realize sometimes that
is inappropriate sure you might laugh at these designs that edge on the confrontational side of
things but imagine if you were a business owner and the designer you've been paying money for
comes back with something like this you probably won't find it that funny then these designs are
pretty funny though yeah this designer has taken some of the notoriously inappropriate designs and
remade them a great example is this Oriental design that has been remastered perfectly also
notice how the design respects the first logo fix that we looked at earlier simplification
the logo just uses a single color and it's an iconic stamped design so do remember to keep in
mind the target audience and question if not the design is going to appeal to them or if it's going
to rub them up the wrong way so to speak like a lot of these inappropriate logos surely will
the third logo design problem that needs to be fixed is something I see everywhere these days
and that is the logo type not matching the logo symbol this means the style of the typography
does not match the vibe or the feeling of the logo and this will confuse a target audience and leave
the logo looking pretty unprofessional we do want professional logos of course this example
of a tech logo uses a playful and organic font which totally goes against what I tell audience
probably relates to they like something modern something less organic and more professional I
also couldn't help tilting the logo Mark just to see how it would look and turn out and these
aren't my designs by the way if you're worried that your design is guilty of this then go back
to the brief and study the target audience write down words and phrases that relate
to their wants their needs and their emotions and then match those words to specific Styles
or typeface it's just an easy way to create a winning combination when you're working on Logo
designs now if your Satori Graphics Aficionado you will know that I do love Motion Graphics and
that's exactly why I've taken a short but sweet class by Andrea on After Effects but
before I get into that you might be wondering what is skillshare well it's an online learning
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right here now you can choose your experience level and importantly the amount of time that
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lessons I was really happy with how easy it was to follow and well check the results for yourself
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so further your education and expand on your skill sets with skillshare the next mistake
that we're going to see how to fix is a really big pet peeve of mine as a designer and that is
the literal logo designs you know the story by now light bulbs for electricians books for libraries
or in this case here a bike for a mountain bike brand how uninspiring does this design look jeez
sure it's a pretty cool illustration but as an iconic logo it does nothing more than Fall Into
Obscurity and blend into the background of forgettable designs now to overcome this you
need to think outside of the box and really just get creative now to do that you need to
work hard on making word pairs based on your logo design research generic words that relate
to the brand the industry sector and the target audience and then generate some interesting pets
Silverback is a great example of a logo in the mountain biking world and we don't
see a mountain or a bike at all however the iconic design works well and it is memorable
the logo type is slanted to give the illusion of motion and speed so yeah this is a pretty well
thought out design with no literal connotations whatsoever then we have a color and boy oh boy
this one can be tough there are a few different approaches you can take when it comes to choosing
the correct color for your logo maybe we can do what the designers did for the Ikea or Ikea logo
design they noted how important the origin of the brand is to their story that being Sweden and so
the logo uses the colors of the Swedish flag or you could just simply look at the industry that
your clients or the company you're designing for is in and then see what kind of colors are the
norm for logo designs and so here for Branding we see a lot of the blue and red being used
so you can choose a kind of scheme based around that to play it safe or choose a color scheme that
contrasts that to make the brand stand out you could also just think about the kind of feeling
you want to evoke with your logo and then apply Color accordingly FedEx wants to emphasize a fast
delivery service and so an action related color of orange works well and that's contrasted with a
calming color of purple which does give it a kind of professional touch but if you want to go deeper
in the art of using color on graphic designs or logo designs just click the video on screen
and until next time guys design your future today peace