What's up everyone. Welcome back to my channel,
where I help you get visible using social media strategy and get paid at using
business strategy. Now, in my last week's video,
I basically shared with you guys the entire blueprint and cheat code on how to
revive a slow growing YouTube account. But what about Instagram?
If you are struggling with the amount of followers that you're getting
engagement, profile, visits, or reach, then this video is perfect for you.
Because when I started the year, I struggled with all four of these components.
Everything was in the red for me. I was declining not hitting my goals at all.
And so I really spent a lot of time figuring out what would actually get a lot
of these stats up. And the good news is, is fast forward. A few months later,
I now have a double the amount of new followers that follow me every single
week. I've doubled my reach. I've doubled my profile visits,
and I've also doubled the amount of engagement that I'm getting.
And so I want to pass on the tips that I have for you as well as advice that I
have for you. If you're struggling with any of these four areas, not to mention,
make sure you stay until the very end of this video,
because I have an exciting announcement for you that you definitely do not want
to miss with that being said, let's dive right into the video. All right.
So let's say you're someone who is unhappy with the lack of follower growth that
you're getting on your Instagram account.
What exactly do you do well at the heart of it?
What you have to realize is that you have to give people a reason to follow you.
So I want to introduce you to something that I like to call the feed test.
So the first step of doing the feed test is pulling up your Instagram account,
just like what I'm doing right here.
And what I want you to do is I want you to cover your entire feed.
And I want you to honestly ask yourself if someone did not look at your content
at all, is your Instagram bio strong enough to stand on its own?
And the reason why it's important to have a really clear Instagram bio is
because half the time, some people may not be looking at your feed.
And the first thing that they're looking at is your Instagram bio.
And just from the bio alone,
it should be pretty clear on what they can expect from your account and why they
should follow. In my case, on my Instagram bio,
it says helping new coaches turn their followers into clients.
And with that statement alone,
it should be clear to them that what they can expect as content is content
around coaching content around Instagram or social media in some sorts,
or also content around getting clients and business.
And so you have to ask yourself whether or not your IgE bio can stand strong on
its own. Now as step two to the feed test,
you're going to want to do the exact opposite.
Now I want you to just pull up your feed as is right now without the
Instagram bio. Now, you're going to want to ask yourself,
even if someone were to skip past your bio,
is your content strong enough to stand on its own and be clear enough so that
people know what they can expect. In my case, even without the IAG bio,
just by looking at my feed, you see some content around coaching.
You see some content around social media,
you see some content around entrepreneurship. So even without the IgE bio,
just the content alone,
it is still kind of clear on what they can expect my page. Now,
the reason why doing something like the fee test is important is because at the
end of the day, if you're not demonstrating to your potential followers,
on what value you're providing,
why they should follow you and whether or not you're consistently creating
content that matches your promise, then they're not going to follow. It.
Doesn't matter if you have one post that went viral.
If they look at your account in a bird's eye view,
and it is not clear on why they should follow at all,
then it's not going to convert into a follower.
And it's definitely not going to convert into a client,
especially if you have a business.
So let's say you're someone who's watching this video and you did not pass the
fee test.
And you're also left feeling super anxious or super confused on how to move
forward with your Instagram bio or your content in general. Well,
I have a special announcement that is perfect for you because I actually spent
some time to create a whole brand new updated Instagram guide.
This guide has over 10 pages of pure Instagram strategy.
That's really going to lay out the foundations on exactly what you need to have
a solid Instagram account.
Just make sure that you click the link that's in my description box or in my
comment section below to download it for free.
I really hope that you guys enjoy this because it's basically everything you
need to know about having a solid foundation for your IgE account.
Now moving onto the next thing, and that is fixing your engagement.
What do you do if you're not getting the engagement that you want? Well,
one thing that really helped me was actually changing the way that I did my call
to actions. Now,
one thing that you're going to really need to understand about Instagram is how
the algorithm works.
And luckily I talk about the algorithm in depth to the point where I dedicate an
entire page in this free guide that I have.
So make sure you download it to understand the full picture.
But one thing that you need to understand is that it's really based on
relationships.
That is one pillar within the Instagram algorithm and how Instagram works
is anytime someone interacts with your account,
whether it's liking your content commenting, DM-ing you watching your stories,
clicking on something or saving or sharing that already counts as an
interaction. And once those interactions are formed,
then Instagram can confidently say, okay,
this person has a relationship with you.
And therefore we're going to push your content to this person even more. Now,
this is all important to know, because if your engagement rate is low,
it can create a repeated cycle where you have low engagement,
then Instagram doesn't push your content out as much,
and therefore you get even lower engagement.
And then this repeated cycle continues.
And so what is the best way to fix this is to actually give a
variety of call to actions and rotate the type of call to actions that you're
putting inside your content.
Because a rookie mistake that I see is a lot of people basically repeat the same
call to action over and over and over again, for example,
like this post or comment below.
But what you have to realize is that there is a huge population of users out
there who don't like content and don't comment,
but they can still engage by either DM-ing you sharing, saving,
watching your stories, or just swiping through the carousel,
even that counts as an interaction. And so knowing this,
you want to make sure that you're rotating your call to actions and you're
giving a variety of call to actions that meets other people's different
preferences on how they like to engage with your account. Because even for me,
I'm considered a silent lurker. I follow a bunch of people that I really admire,
and I really liked their content,
but I'm someone who never publicly comments on their posts and because their
call to actions, aren't really inspiring me to do anything else.
Besides the thing that I don't want to do, which is comment on their posts,
then I'm less likely to engage with them at all. And so with that being said,
I actually have a whole list of call to actions that you can rotate in your
content to provide a variety of ways that your audience can interact with you.
The first one is swipe next. This is really good.
If you are someone who posts a lot of carousel content,
because at the same time, some people don't realize that it's a carousel.
And so the first line within your caption should say, swipe next.
And one little thing that I like to do is, especially if it's a graphic,
I go into Canva and I make it super clear that there are multiple pages to this
carousel. And I also put arrows with a call to action that says, swipe next.
So that it's super clear, that more value is baked into that carousel.
Some people don't realize and they just gloss over.
So that's why this is really important to include,
especially if you are someone who does a lot of carousels, the next one is DME.
This is perfect for those people who don't want to publicly acknowledge your
content. And that's fine.
But if you're opening the invitation for them to privately speak to you
privately acknowledged your content because to Instagram,
that still counts as an interaction. Now,
the next call to action that I have for you is to encourage your audience,
to share your post. This is really important,
especially if you're creating content that you feel would benefit more people
you want to include in your call to action.
If this resonated with you and you want other people to know about this,
share it in your stories to spread the message.
That is a really great call to action,
to encourage someone to share on their stories,
which would then give you more reach because their followers are going to see
their stories. Then they're going to go onto your post and see it, your account.
The next one is encouraging your audience to save your posts.
I love using this call to action,
especially if I have a really educational piece of content that is longer than
usual.
I typically tell my audience to save it for next time or save it so that they
don't forget it because how the Instagram algorithm works is one of the pillars
is recency. Meaning that if you post a content piece from last week,
it's not going to come up on the feed ever again,
because that's just not how Instagram works. And by the way,
my guide shares all that information.
And that's why you want to remind your audience. Hey,
if you want to save this post,
remember that you can do that because you might not see this content piece ever
again. And so definitely save it into your library.
So that's why that is a powerful call to action,
to encourage your audience to do. And of course, finally,
the common call to action that you can have is basically encouraging someone to
like your posts and to comment below these ones are really great call to actions
too. I definitely want you to continue doing that,
but just remember that you should be rotating these call to actions so you can
cater to more people. Now let's move on to the next thing that we want to fix.
And that is your reach. Now,
my reach was absolutely tanking when I started the year and fast
forward to today,
I've actually more than doubled the amount of reach that I have on my account,
which is insane. And it is really thanks to these two and a half strategies.
The first one is creating shareable content. This is not new here.
I've talked about it many times before, and that is essentially,
instead of me constantly posting pictures of myself,
which I used to do on my Instagram account.
I transitioned my content strategy to post a lot of quote posts and carousel
posts. Now,
even though these content pieces don't get nearly as many engagements,
such as likes and comments,
they get a lot of saves and they get a lot of shares.
And those shares specifically when people share it on their stories have given
me a lot of traffic.
So I definitely encourage you to really implement a shareable content strategy.
If you haven't already and really go into your insights,
look at the past content that you've created and look at all the different
metrics that Instagram provides you and really pay attention to what your top
performing content has been and double down on those pieces based on the metrics
that you want to improve.
That is definitely a bonus tip that I want to give to you that not a lot of
people consider doing when it comes to Instagram analytics.
Now let's talk about this second strategy that skyrocketed my reach.
And when I say skyrocketed, I mean that,
this was the one thing that truly made the difference on my account and how I
got incredible results in terms of maximizing the visibility that I would get on
my Instagram account.
And that is implementing a rigorous Instagram reels content plan.
Now I'm not saying to just do Instagram reels,
I'm talking about creating a rigorous plan for it.
And the reason why I'm saying this is because when Instagram reels first came
out, I was like, okay, well, I'll just post some Instagram reels here and there.
I didn't take it too seriously.
And I honestly posted a few Instagram reels every so often.
It was not consistent until I changed my plan.
And now Instagram reels is a part of my day to day content in a
sense where if I look at the five content pieces that I do per week,
at least two to three of them will be Instagram reels. Now,
the reason why implementing an Instagram real strategy specifically has been
game changing is the fact that Instagram is pushing this feature out more than
others. As you'll notice in a lot of news articles,
Instagram is transitioning into becoming a more so video platform,
and this is really to compete with Tik TOK, but not only this,
if you look at YouTube, YouTube is also introducing YouTube shorts.
So that's just kind of how social media is trending towards right now.
And so that's why you want to ride that wave as a content creator and make sure
you're not just posting Instagram reels, but you're posting it consistently.
And this kind of leads to my 0.5 and a half bonus tip.
And that is posting consistently. One thing that has been game-changing,
at least for me,
and I kind of talked about it in this video right here is the fact that with the
Instagram algorithm specifically,
the frequency that you post does matter in terms of getting more visibility and
getting more reach. I used to post maybe two to three times a week,
but now I pretty much post six times a week. Now at this point now,
obviously it takes a lot of time to get to this level and you should prioritize
being consistent first, even if that means posting one content piece a week,
especially if you're starting out, but as you get more experienced,
I highly recommend actually posting more often.
And I have the data to prove it. When I was posting less content,
I got less visibility and less reach and also less following growth.
But the moment that I switched to almost a daily post schedule,
I was able to really ramp up all of my stats.
That's why if you're watching this video and you're like, oh my gosh,
I can't even think of posting every single day. I want you to like this video.
So I know in the future to create maybe a content batching video for you guys,
or really show you the schedule of how you can create multiple content pieces
for Instagram without necessarily tying up too much of your time.
If you're interested in a piece like that and make sure you like this video so
that I know in the future. Also,
if you are someone who wants to dive deeper on the topic of shareable content,
Instagram reels, the Instagram algorithm, hashtags, your Instagram bio,
a lot of the things that we covered today, and even more, again,
it make sure you download this free guide that I created.
It is updated for this year.
And it's all about the necessary foundations that you need to have for your
Instagram account.
So make sure you click the link in my description box and in the comment section
below to download this guide, it is absolutely free and it is packed with value.
There's over 10 pages of Instagram strategy inside it. Now, at this point,
knowing the fact that Instagram reels has been a pillar in terms of getting my
account to a place where I'm pretty happy with,
I want you to hit the notification bell because in my next video,
I'm actually going to share with you how to make your Instagram reels go viral.
Now, obviously not every single piece is going to go viral. However,
I do feel like I cracked the code because I've posted a lot of Instagram reels
in the past few months,
and I've had a few go viral and kind of spotting out the different trends that
constitute an Instagram real to go viral.
So make sure you hit the notification bell.
So you don't miss my next video all about Instagram reels.
Now I post a lot of content on social media growth and business strategy.
So make sure you check out these two videos that I have right here as well.
I promise they will not disappoint.
And don't forget to download that free guide that is packed with pages and pages
of value. If you haven't already as well.
Link is in the description and in the comment section below as always guys,
I appreciate you. I hope you guys have a great day,
a great week and a great life, and I will see you in the next video. Bye guys.