hey guys Guy Eastman here from Eastman's hunting journal we're going to talk
today about a new product we have the members research book and it's a book
basically has all our mrs sections under one cover it's new for this year
but first let's talk a little bit about the mrs and research and kind of where
it's come from and how we got to this point and dad you can tell the guys a
little bit about the history of the mrs section in the magazine yeah well you
know back when i first started the magazine i had the idea of showing
hunters in their big game and when i started selling the magazine at shows
and lectures people kind of liked it but what they really like to have me tell
him what was happening out West where some of the better areas were in the
winter conditions and so I started with maybe issue number four or five and did
a mrs telling people some of the better areas out west that they could draw and
be able at a chance at a trophy of a lifetime so that has evolved from just a
little one page in that magazine to what we have today and today we we have the
mrs which stands for members research section and that's in each issue of the
magazine in the back it's a supplement that goes in the back of the magazine
but what we've done is because the mrs now because so many states have drawers
and there's so many states and species it is expanded into this monster and in
the magazine we can only fit so much and so what we've done is paired that down
to just the most specific most concentrated information in the magazine
but then have taken the additional information elsewhere like to the
digital version of the web or into this book and so this is this book contains
all the expanded content that did not make it into the ink on paper physical
magazine and it is big so this is the first and only place that all that mrs
information is actually in print now this book is 368 pages a lot of the
charts it's a horizontal format you can see here so a lot of charts end up a lot
larger than they did in the magazine we used a lot of white space we have places
for notes kind of all the we amped it up with with a little bit of
of design that we couldn't fit in the magazine that made it even more
user-friendly for the guy who wants to do research to hunt out west to find his
next trophy area there's also some articles in there about gear and somehow
to stuff that's not area specific or mrs specific but it's some of the best stuff
out of 2015 that we put in the magazine and we put it also in this book is kind
of a little bit more than the dry reading of research statistics well
that's what you need to you need to have the right equipment you can't go like in
region G or H and with a pair of shorts on and flip-flops that wouldn't be
recommended not even by us so this will give you a head start granted it is last
year's it's the 2015 information we're starting to now work on the 2016
information a lot of you might be asking why would I need last year's information
well a lot of guys now are taking to the next level and they're actually doing
their research way way before the application season start and I'm
constantly referring back to this when I'm out hunting and I'm passing through
an area or I talked to a guy who gives me a tip about a hot area I can go back
in here and see what the historical data is for that area from last year and then
wait for this year's to come out and you know a lot of you guys might be asking
how we're going to bridge last year's to this year's and that's what a digital
side of this product and the business comes in and Ike can talk a little bit
more about that we all have an iPad or a tablet or cell phone we use them
constantly and we we see the future of a lot of our content at Eastman's going
that direction is it going to be tomorrow absolutely not is it going to
be a slow progression and for those people that want to use it absolutely
the the power of digital is it takes something that is flat a magazine or a
book and it basically makes it 3d so that makes it way more interactive you
can get and search the information a lot faster rather than you know looking up
Wyoming mule deer area 102 how do I get into that area you know where is that in
a book you can just do a search and it'll pop populate instantly with all
the information you want now we're going to integrate the book in the
coming in the near future is where every time a new mrs is out on a magazine
we're going to expand the content take the expanded content put it in its own
digital version of a magazine and give it to you guys if you're a subscriber or
you purchase the book you get that next year that way you have the current
information as it formulates as it compiles throughout the mrs season
January through May a lot of guys like they're like me I'd like it hard copy I
can put on a shelf open it up make notes highlights that kind of thing I'm not
just a digital person but there are a limited number of these we've only
printed a few thousand of these and as we speak here today almost half I'm
already sold but the digital version will be will be unlimited people be able
to access that yeah then it'll be you know the digital version of that will be
up and uploaded and you can go back to previous years as you as you do your
research I think that's key so people can really really expand their research
horizons and dig in deep to all this information in the whole point of this
is to make hunter opportunity for you for you folks and to fulfill that lifetime
dream of taking you know a lifetime trophy you know that's how dad start the
company a long time ago is to help hunters become better hunters and take a
once-in-a-lifetime trophy we hope this helps you out a bit if you have any
questions drop us an email or check out any of these products on our website
Eastman's.com