Sunny Lenarduzzi: What does it really take to create picture perfect, effortless looking
photo's?
Well, a little more than you might think.
I actually, wanna take you behind the scenes and show you one of my brand photo shoots.
I'm gonna walk you step-by-step through everything that we do prepare for photo shoots for the
business.
We use these photo's for batching content on Instagram, and for marketing materials,
for all of our products and services.
We use them for a lot of things.
We want them to look good.
Nothing wrong with that.
I think it's also important to know that an effortless looking photo isn't so effortless.
Lord knows, I do not wake up like this.
No.
Step number one is, you gotta figure out, how are you gonna stand out?
The first thing that we do is we create a mood board.
Ayla on my team curates these incredible mood boards with photos that are really, kind of
our vibe and the type of aesthetic that we wanna go for.
We house them on Pinterest and then we send this board to our photographer.
This is an example of one of our mood boards looks like.
We're doing a beach shoot.
We curated a bunch of really fun and crisp, clean photos that we liked to send to our
photographer.
Pinterest is where its at.
Step two is perfecting your look.
Total side note.
I had already started my makeup, when I remembered I was gonna vlog about this.
Only one eyebrow is full done.
Remembering to vlog is hard.
Depending on which setting you're in, you wanna make sure that you kind of match your
look to the setting.
I am shooting at the beach, so I wanna look really natural and effortless, and a really
natural makeup, which should only take me about 45 minutes to look my most natural.
That's so insane when I hear it out loud.
This is what happens.
I've always wanted to do this.
I watch a lot of beauty bloggers.
I've never been able to.
We're gonna queue up the time lapse of me doing my makeup and my hair.
Go.
Alright guys.
I think we're good.
Do I look effortless and beach-y?
Step number three is your outfits.
You're gonna use these photo's everywhere.
You don't wanna be wearing the same thing in every single photo.
You kind of wanna do a bunch of quick changes.
You wanna have a bunch of different looks, more casual, more business-y.
Keep in mind that doing your content this way is a great way to stay consistent.
I'm gonna take a whole bunch of photo's today that I can then use on all the platforms and
use in our marketing materials for months to come, so I don't have to worry about doing
this on the fly, which is much harder to do.
Because we're shooting at the beach, I really wanted some reflective sunglasses, cause they
look super cool in photo's.
Lots of florals to stand out.
Couple of dresses, some rompers.
Oh, and, there's more.
I am certainly not organized.
I have way too much stuff in that bag.
Step number four is finding a really good photographer, cause it's way easier than taking
the pictures yourself on your iPhone.
Hi Ryan.
Ryan Rosas: Good to see you Sunny.
Sunny Lenarduzzi: Nice to see you too.
This is Ryan.
He's gonna be doing the shoot today.
You saw the mood board.
Ryan Rosas: Yes.
Mood board was on point.
Sunny put in some good time.
I think there's 156 images in there.
Sunny Lenarduzzi: Yeah.
My team nailed it.
Ryan Rosas: Killer.
Sunny Lenarduzzi: Let's do this.
I'm so excited.
Ryan Rosas: Me too.
Sunny Lenarduzzi: Step number five is your props and your poses.
We're also gonna use the laptop at some point, so I have it here.
Let's run through some poses first and foremost, so you get a gist of what you need to do.
This is real.
First pose is the fake laugh, right?
You feel like an idiot, but it looks really good.
Promise.
Boss pose.
We'll do like ... Anymore bossy than that?
The thinking face and the surprised face.
The thinking face.
Ryan Rosas: Surprise me.
Sunny Lenarduzzi: Oh yeah, the final one.
This is my favorite.
I'm gonna work on the beach.
Where do you want me to sit?
We're gonna shoot the laptop on the beach, even though I've never worked on the beach
in my life.
My laptop's not on.
It looks good.
To get that really natural looking photo, you have to act extremely unnatural.
Basically, what you wanna do is get a lot of motions.
Basically, I'm gonna dance like a lunatic and get a good shot.
The laptop at the beach to show the laptop lifestyle.
Those are all the shots I think, right?
Ryan Rosas: It's sad, but it's true they all look better that way.
Sunny Lenarduzzi: Step number six.
Editing.
There's 95 million, 95 million posts that go up on Instagram every single day.
In order to stand out, you gotta brighten things up.
You gotta make them look interesting.
That's where the post production or the editing generally comes in for most photo's.
It's a really interesting aspect of it.
I don't really do it myself, because I don't know what I'm doing.
The photographer generally picks select photo's and edits them for us to be posting on social
media.
Step number seven is adding your caption and obviously putting it out there.
I do not think of my captions on the fly generally, because I just don't have time to do it.
What I'll do is I'll write out five to 10 captions and I'll store those in my phone
and I'll just copy and paste them when I'm ready to actually post the image on Instagram
or I'll Planoly to plan my Instagram photo's ahead of time and have them scheduled and
ready to go.
Step number eight.
Post it up on Instagram.
Make it look effortless.
I wanted to make this video, because I want you to know what goes into creating picture
perfect photos on Instagram, so you don't get in your head, when you are scrolling through
your feed and seeing everyone else's incredible content.
If I'm putting this much effort into my photo shoots for my random business, imagine what
multi-bajillion dollar companies are doing for their photo shoots.
You can't compare yourself.
You can do your best.
You can follow all the steps in this video, but this is why I wanted to make this.
You can follow me on Instagram @SunnyLendarduzzi.
If you came from this video, let me know by commenting on one of my photo's there, and
saying you came from this video.
I'd be curious to see.
Thank you so much for watching.
I hope you enjoyed this.
If you did, leave me a comment below.
Give me a like.
Share it with other people who need to see this.
I think it's a really important thing to understand, so that we don't start comparing ourselves
to everyone else, which is very easy to do, especially on Instagram.
I post new videos like this every single week.
Be sure to subscribe and hit the bell to be notified when I do post new videos.
Leave me a comment and let me know what other kind of, behind-the-scenes things that you
wanna know about.
I'm happy to do videos like this.
They're a lot of fun for me.
Thanks for watching and I will see you in the next video.
Bye boss.