- If you have zero website visitors,
there's actually a strategy
that'll help turn things around faster.
Hey everyone, I'm Neil Patel
and today I'm going to break down,
if you have zero website visitors,
this is what you should do first.
(soft music)
Before we get started
make sure you subscribe to this channel,
and if you're on YouTube, click the alert notification.
So let's start going.
Step one, identify keywords and topics
that you can win on today.
So go to Ubersuggest
type in any keyword related to your industry.
You'll then see a report,
that ends up showing you how popular that keyword is,
how much traffic it gets,
how many clicks go to people's websites.
And what I want you to do
is go look on the left-hand navigation
and click on keyword ideas.
And then if you're not logged in make sure you're logged in,
but this report shows you all the keywords
that you could potentially rank for.
I want you to then click on
the keywords I can rank for button.
And then in that box, putting in your URL.
What Ubersuggest is doing is, it's analyzing your website,
how many people link to you, your authority,
what you can potentially to rank for,
and then it filters out all the keywords and shows you
what keywords have the biggest potential
for you to rank for right now.
And if you do that, you now have a list of keywords
that are the best fit for your website.
And the next thing that you'll want to do
is filter them based on intent.
So some of the keywords, even though you can rank for,
if the products and services that you offer,
don't align with that keyword, you don't want to go after it.
You want to instead
go after the ones that are really ideal fit.
Step two, learn from your competitor strategy
and spot opportunities.
I want you to now
use the Ubersuggest competitor analysis reports.
A great example of this is the backlinks report.
So if you go to the backlinks report,
you can put in any competitor URL,
and it'll show you their backlinks.
And when you end up doing that,
you go over like, hey, maybe I should go after these links.
Maybe some of those sites already linked to me,
maybe some of them don't.
What's cool about Ubersuggest is,
in the back of this report,
there's this section called backlinks opportunity.
This is where you put in all your competitor URLs,
and you also put in your URL.
What this breaks down is,
all the people that link to your competitors,
but don't link to you.
And what's cool about this part is, it shows you which ones
link to the majority of your competitors.
So if you put in three of your competitors in your website,
if you found that, hey, there's these 50 sites
that link to three of my competitors but not me,
well, you know that they won't care to link them
to more competitors
because they're already linked to a handful of them.
So might as well hit up bill site first,
to try to get them to link to you
so that way you can rank higher.
Another thing that I like doing with competitor analysis
is looking at the top pages.
So anytime I look at the top pages report,
and this is one of my favorite parts on Ubersuggest,
it shows me all the top pages from an SEO perspective
that my competitors rank for.
Now, I take this data to then figure out,
all right, what pages of content should I create
that I haven't created yet?
And what are all the keywords
that that page ranks for, for my competition?
So now I have a list of keywords.
And what are all the people linking to them?
because it also shows you all the back links.
So then now you have a list of keywords
when you're creating your content,
and you have a list of sites to head up
to also get to link back to you.
And when you're doing all this,
I want you to keep one thing in mind,
that look, keywords are a important factor,
but you need to make sure that the keywords
are very relevant to your business.
Because if you go after the wrong keyword,
you'll get traffic, but the traffic's not going to convert.
And I have a lot of competitors
that have articles on things like video editing
when they don't really offer video editing services,
nor do we.
And even though it may be one of their top pages,
I wouldn't go and create that because all it's going to do
is create irrelevant traffic for me.
Step three, create in-depth content
around the main topics you want to focus on.
I don't want you to go broad.
Just like how I just talked about video editing,
I'm a marketing site.
I need to focus more on marketing.
And I needed to niche down and be more narrow
because that's how I'm going to perform better in the long run.
And once your traffic goes up and you're starting to do well
in your ranking on the first page,
I want you to learn and expanse.
Your learning some of these key words
then expand and broaden up the category.
So if I first started blogging on SEO,
which is what I did in neilpatel.com.
Then I started broadening up to content marketing,
then social media marketing, then paid advertising,
then conversion optimization, then email marketing.
You see how I'm continually expanding?
Heck I'm even starting to write articles now,
on things like running ads on Hulu or Roku,
I'm even talking about television advertising.
So I'm still sticking to marketing, but I'm expanding.
And eventually I may expand out of marketing
and I would still cover it very deeply,
but I would also maybe add another category like sales
because sales and marketing.