Sumo-lings, are the complexities of getting email messages delivered to the inbox dragging
you down?
Are you concerned about poor deliverability and its impact on your reputation and ROI?
Trust me, you are not alone.
That’s why we’re bringing you a tool that combines cutting-edge email technology with
in-depth, tailored deliverability analysis to make sure your emails get to where they
need to go.
So stay tuned for today’s product showcase.
What’s good, fam?
It’s Chris from AppSumo, and today I am going to tell you about SocketLabs Cloud
Email, a trusted email delivery solution for transactional and marketing messages.
Thanks to SocketLabs, you can optimize your success with innovative sending features,
detailed analytics and powerful reporting.
Before I take you on a tour of this tool, double-check that you’re subscribed to the AppSumo YouTube
channel, where we’re bringing you content to take your business to the next level.
Alright, let’s dive in.
The SocketLabs Control Panel is a one-stop-shop for users to manage each part of their email
from design to sending to reporting, and everything else in between.
Let’s start off with the Performance Dashboard, which provides an at-a-glance overview of
your email activity.
At the top, you can check out a high-level breakdown of your active server, along with
the ability to add more servers for multiple, distinct mail streams.
Beneath that, dive deep into your email activity.
Check out your send volume, opens, clicks, failed messages, and more.
You can configure these charts and graphs to display the stats, dates, and time periods
of your choosing, so you never lose track of the specific metrics that mean most to you.
Alright, now we’re going to dive into SocketLab’s super powerful reports.
This one on your dashboard gives you a glimpse into how your email deliverability and sender
reputations are impacted by your sending practices.
You see a month’s worth of daily scores representing your overall performance across
four statistical categories: Failed messages, Blocked messages, spam placements,
and recipient complaints.
With this insight, you can determine how well you are following best practices, isolate
recent campaigns with deliverability issues, and take steps to improve your results.
But that’s not all.
The Reports dropdown menu offers up more email analytics reports - plus you can customize
this menu to highlight the ones that are most important to you.
Let’s check out the Failure Report.
SocketLabs is all about the details, so not only do they give you the failure rate,
you can also learn why something failed, plus receive any other information associated with
those failures.
Moving along the menu bar at the top, we’ve got the For Developers tab, which provides
access to all of your credentials and settings for sending, tracking, and managing your emails
with SMTP or API.
After that is the Email Marketing Center, which is broken down into 3 sections.
First, you’ve got the Lists section, which, true to its name, is where you can easily
upload, edit, and manage your lists.
Plus, SocketLabs lets you create web signup forms and custom fields.
Next up is the Create and Send Content section.
Using the drag and drop design center and the SocketLabs starter designs, you can create
custom emails that look and feel like your brand.
This section is also where you’ll set up drip campaigns, schedule mailings, and more.
Last up is the Reporting section.
Oh yes, yet another easy way to access reporting that’s particularly useful for engagement
and marketing emails.
Now we’re going to check out the configuration menu.
You’ll set up and manage important sending and authentication features like custom bounce
and DKIM settings.
You can also manage server settings like sending limits, domains, and SMTP credentials here.
Let’s take a closer look at the Suppressions List.
SocketLabs automatically adds bad email addresses that fail, bounce, or complain here
so these emails aren’t sent to again.
Lastly, at the top corner of the page, you'll see an account dropdown where you can
add, edit, and change permissions, set up email notifications, manage billing,
and a whole lot more.
Email marketing is here to stay, so it’s time to bring your A-game with SocketLabs.