how important are colors in logo design or brand design
the answer is they are insanely important often equally as important as the logo symbol itself or
sometimes even more so now why is that and how can you land on the right color for your logo designs
we're going to explore this question and a lot more in today's video
now pretty much everybody has heard of color psychology and the rules attached
to that psychology but do these color rules really mean anything in business
and branding well yes they do but it can get quite confusing
let's start with a simple rundown of the main colors for logo designs and how they can be
received by people from a psychological point of view orange is an invigorating playful color
and it's one that will make your logo stand out from the crowd and it's often used to represent a
positive change or action and energy red is the universal sign for excitement passion but also
anger now like orange it will stand out from the crowd but it can be seen as a negative
kind of connotation in some cases it's a colour to be used cautiously and don't worry we're going
to look at things in greater detail later in the video this is just a quick rundown of the colors
if you want to interject a thoughtful cheerful and energetic emotion into your brand or your logo
yellow might be the way to go and again this color is very loud green is very
straightforward because it represents nature growth health and it can be used in almost any
sector of business blue symbolizes trustworthiness and maturity now you should be using blue if your
brand wants to be taken seriously it's also a color that can be quite calming
now purple is feminine but it also expresses luxury and it's often the color linked back
to royalty so in short it's a pretty sophisticated and feminine color in western society nothing says
girly like pink does but it is a lot more versatile than that and if pink is a more
vibrant neon version of its colour then this can represent energy and a more modern emotion
browns will often make your logo appear rugged masculine and also serious in nature
but browns are rarely seen in logo design black can be slick and it's a modern and luxurious
color to use on the logo and it's often used for high-end brands so that's all well and good but
how can you determine the right color for your logo and should you even follow these conventions
well firstly you should return to the data and the research that you have on your client's brand
generating keywords linked to your brand is essential to the color that you choose
understand the brand and also the typical customer of that brand and then you can target them with
the right colors let's look at a famous example and that would be cadbury the chocolate company
a recent study showed that 78 of people who heard about cadbury on facebook were in fact
female knowing this tiny bit of information is so so powerful because what color does
cadbury predominantly use in their branding if we step back to the color psychology color theory
purple represents luxury sophistication and even royalty but crucially it's a very feminine color
so the branding of cadbury would appeal more to females which is great considering
a percentage of people who engage with a brand are female but it goes even further than that
in the minds of the consumer the use of purple elevates the concept of cadbury as a brand
to heights of sophistication class and even royalty cabri didn't just randomly choose purple
it was of course a very well thought out and targeted choice and this is how you should
approach your design projects by targeting people with relevant choices many designers understand
that say pink is feminine or that green is healthy but without doing the research into your
typical customer and the brand they will fail to properly apply the right color choices to the logo
just remember that research is king but then the question arises should you stick to just
one color now me personally as a logo designer i rarely use more than one or two colors on a logo
if you are a beginner then yes it is always safe and an easy bet to stick to just one or maybe
two colors but then what about google or even microsoft they have many colors in their logos
yes these logos for the most part do work however the designer who uses many colors should know
exactly what they're doing going with one color is great for brand recognition and strength
an example here would be coca-cola with their red branding but using multiple colors might be
a good idea to stand out from a crowd the thing is it needs to be used in a well thought out manner
which often goes wrong for novice or beginner designers an example here would be the craft
rebrand there is a lot wrong with this logo but the overuse of color is one of those things
now color can be used to stand out from the crowd in the right way but again it needs to be thought
out and planned if we take a look at social media you will notice that many logos or apps do use the
color blue so we have linkedin twitter facebook behance tumblr and so on but then we have some
outliers and one of those is snapchat snapchat decided to go for yellow as their main branding
color which for sure makes them stand out of the crowd imagine if snapchat used blue on their logo
it probably would become somewhat lost in the sea of social media branding so something else you
need to keep in mind when choosing colors for your logos is to understand where in the world your
client is based and also where the target market calls home now why is that important well because
different cultures will sometimes have different reactions to the same color whites in the west
can resemble pure and a clean design whereas in parts of asia it can represent death so again this
comes down to research and just data gathering now remember if you do want to see more videos about
logo design just click a video on screen and until next time guys design your future today peace
you