In this video we're going to show you the step-by-step process to creating and
setting up facebook video ads so stay tuned here we go all right welcome back
everybody and thank you for joining me my name is Jordan Steen also known as
Cereal Entrepreneur and at this channel we talk all about starting a marketing
agency building a brand really just building any type of online business
which if you're interested in any of those topics you'll want to hit the
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here at my channel now guys if you aren't aware yet video is obviously king
ok video is taking over every single platform because it's easier to deliver
a message it's much more engaging it's cleaner it's just an all-around better
experience for the audiences that your businesses are trying to reach now a lot
of you are probably already aware of Facebook and how to run ads and maybe
you're not which is why we wanted to create this video for you on how to set
up the facebook video ads but if you're not looking just for video ads maybe
you're looking for lead ads maybe you're looking for any other type of Facebook
ad or just maybe you're looking for reasons on our ways to actually make
your Facebook ads work make sure to stay tuned to this entire video because we're
gonna give you tons and tons of resources on Facebook ads and what to do
so that way you can have better success with your campaigns oh and if you don't
believe me just make sure to stay tuned to the very end at least and we'll give
you one other training on how to actually make your Facebook ads convert
now again Facebook ads are a really great way to capture audience's
attention but it's also a great way to figure out how much people are
interested in your content it's a great way to actually tell a brand story or to
deliver a message without even necessarily needing words to deliver
that message so let's go ahead and hop on over into Facebook business manager
where we actually set up all of our campaigns and we'll show you how to set
up one of these video ad campaigns and give you some pointers along the way as
well alright guys so once you get over to business Facebook comm all you're
gonna do is hit this button right here go down to all tools and then select ads
manager some people actually suggest uploading it from the page itself you
can definitely do that that's really more if you're doing
an on page ad versus a ghost ad which ghost ads obviously don't exist on the
page itself that's written you would actually want to go to the page just to
upload the video but that's really it other than that you want to manage all
of your ads in ads manager all right now the cool thing is with video views they
even made this new objective to help you get views on your video what this
objective does is targets people who are likely to actually watch 10 seconds or
more of a video since that would be the ad objective or the optimization
objective we're gonna select later which we'll talk about but just because you're
trying to run a video ad doesn't mean that you have to
run the video views' objective I just want to make that very clear we could
actually run two different ad objectives on one video if we wanted we could run
the video and you would want to actually you would run the video views objective
to get more views on the video people typically don't watch a video that only
has four views on it right or they're less likely to watch it if it
only has four views so you add the video views objective to kind of add that
authority to that video letting people know that yes it's a watchable video you
will actually like it but alternatively you could set up a traffic ad or you
could set up a conversion ad say that video that your that you've set on
Facebook you want to actually take those people and drive them to a popular blog
article right you're talking about a specific topic and you have a whole blog
article that you've written on it but obviously we don't want to talk about
maybe a 15 20 minute conversation in a Facebook app so we would create a video
talking about that blog article and the major points to draw people in and then
tell them to click the button below to drive them to that blog article in that
case we would want to use the traffic objective as well
so just so you guys are aware just because you're running a video ad
doesn't mean you have to use the video views campaign the video views campaign
really just helps you get again more views on the video it targets people who
are likely to view the ad so you can see you know we'll just select the video
views objective you'll set up your name and then we're gonna click continue for
the ad set section really the only important things as far as video
are concerned an you using video you you know you'll set up your audiences and do
all of that but after you set up your audiences you'll need to select your
placements so you'll come in here and here are my recommendations for Facebook
placements for videos you'll always want to do
feet that's the best place to put video ads in like just period okay best place
to put them is in the feet so always do that what you'll want to consider is one
to use in-stream video suggested videos and you can even use this section of
audience network for your videos down here what I would recommend is if you're
going to use these five sections so this section this section and then the
audience network down here if you're going to use those you need to have a
large and substantial ad budget meaning if you only have a thousand dollars to
spend I probably wouldn't dedicate anything to end stream video suggested
or any of the audience network really you're looking at budgets of 10k plus
before you even start to want to look at instant articles in-stream videos all of
these other suggestions just because they typically get lower conversion and
they're put on for example the audience network isn't on Facebook site Facebook
has partnerships with a bunch of other web sites out there that they're allowed
to place advertisements on right so that would be the audience network and so you
wouldn't necessarily want to be putting a ton of videos on other platforms
necessarily unless you have that budget to cover that right so that's really the
only thing you'll want to know there the next thing is going to be your
optimization for ad delivery like I mentioned most of you are going to use
the 10-second video views' which means that they will optimize the ad to get
people who are going to watch 10 seconds or more of your video at the lowest cost
meaning they're gonna go and try and find people who want to watch these
videos at the lowest cost but to do that or to complete that objective they have
to watch at least 10 seconds of that video so you can do through play -
through play is good for if you're trying to you know figure out if
somebody's watching at least 15 seconds if your video is shorter than 15 seconds
it's gonna get the most completed video plays if the video is 15 seconds or
shorter right but for longer videos they're going to optimize it for people
most likely to play at least 15 seconds so if it's 15 seconds or less they're
just gonna optimize it to get as many people watching as much of that video
content as possible if it's more than 15 seconds they're gonna get it to where
people are watching at least 15 seconds of a video okay most people won't use
two-second continuous video views this is where they watch at least two seconds
and that counts as and basically a completion of that
objective right and you don't typically want to optimize for that type of
campaign unless you're running more of a brand awareness video ad right if you're
selecting all of these like you're selecting in the audience Network you're
selecting in-stream videos and suggestive videos and you have that
branding budget you could use that that objective then when you're trying to get
actual conversion and figure out people that actually care about the ad and
optimize for those people that are watching the content you're gonna want
to use ten-second video views the next thing we're going to do is move to the
ad itself so this part is super easy you're either going to create one or use
an existing post so if you use an existing post you need to go ahead and
post it on your page right that's the difference between a ghost ad which is
where you create it versus a on page ad where you actually use an existing post
the on page ad is one that people can see on your page if you create the ad in
facebook ads manager they're not gonna be able to see it on your page so you
need to ask yourself do we want that organic engagement number one because
it's gonna provide organic engagement number two do we want this to be an ad
that we actually put out to the public that everyone can see all of the time
because if not then you're going to want to create a ghost at once you created if
you select to create a ghost ad it's gonna look simply like this you're gonna
come in you'll see single video right here you'll select your page that you're
going to place it on you can do the incident experience if you want but most
people aren't going to just for a simple video ad basically once they click on
the ad it's gonna open up an entire page experience where they can see kind of
pretty much a landing page on Facebook so you can choose to do that or not it's
kind of up to you for the purposes of this video though since we're just
talking about video ads were just gonna cover the video so you can see we've
selected a video on here and it shows up down here right pretty cool now all we
have to do is submit all of the information in this section right here
so our text is going to be this caption right here so whatever caption that you
create needs to go up here people like to say oh keep them short it really just
depends on the video are you giving a longer form video or is this going to be
a shorter video not only that but what is the actual objective of the video are
we trying to get them just to click something to leave a comment or are we
trying to drive them to a landing page of some kind right it's gonna determine
what you should write up here there is no formula to writing captions guys this
is all about finding ways to write creative stuff that's going
to entice people to click next if you don't want to add a button like if you
don't need them to drive them anywhere and you're just getting them to watch a
video then you don't need this website URL but if you're trying to take them
somewhere else off of Facebook you're gonna want to click add a website URL
then you're just gonna put in your website so we'll put in my site for
example serial entrepreneur dot Academy so the display link is optional but
basically what you need to know is if you have serial entrepreneur dot Academy
up here I can't go down here and put my key calm right so look if I click off
it's actually not going to let me do that when I click submission like click
to submit this ad ok it'll it'll actually show it right here just because
it's just the display but when I go to submit it it's actually going to deny me
of that ad so you need to put something that's actually related to your URL that
you're using all right that's gonna be down there boom your headline needs to
be super enticing you can see on mobile there's only so many characters that you
can put so try to make your entire headline fit like don't you don't want
it to do the ellipses and then continue on to where you can't read it the only
other thing I would say is just make it enticing you know do some kind of
question if you can or make a bold statement do something like that
the newsfeed description you'll want to add if you're planning on running it on
desktop which most of you are because you'll see right below the best or what
top 5 online business opportunities right there
right click to learn more I can even add a call to action to help this call to
action right so click to learn more boom learn more or click learn more to learn
more you could even do that right and then you can actually choose your button
just make sure that your button actually lines up with where you're taking them
if you're taking them to a blog article don't put SHOP NOW that wouldn't make
sense right but that's pretty much it all you need to do from here is just
click go well after you set up your Facebook pixel and turn that on then
you're just going to click confirm but this is our ad guys as you can see it
looks like on mobile boom looks good on mobile looks good on desktop as long as
the video fits that's pretty much your biggest hurdle that you have to overcome
and that you decent copy now what you could do is
create several versions of this one ad using different copy and headlines
different call to actions here different buttons maybe maybe try a subscribe
button something like that but basically guys what you want to do is you just
want to make sure that it's something that these people are going to want to
click on your video is really what's going to do more of that then even the
copy or the captions okay the captions in the copy will help using emojis is
totally fine as well but just know that this little thumbnail image is really
what's going to help you do the best at your campaign so speaking of thumbnails
if you want to do that all you have to do is click customize video and then you
can see right here we can actually go through and select one of the images
that we want to use for our thumbnail so I could actually make that our thumbnail
if I want it and once that's our thumbnail boom you can come down here
and that even looks really really cool as well right so we could use that as an
ad and this right here is super enticing it's going to get people to click just
because of how cool of a view it is that's really all you have to understand
for the videos of it it's going to start playing automatically but you want
something super enticing so that way as they're scrolling through they start to
see oh what the heck is that and they scroll up and then click on it right or
it starts automatically playing but guys Facebook ads are really really great
video ads aren't even the best way to do or necessarily the only way rather to do
good Facebook marketing or to perform good Facebook marketing if you want to
learn more about other types of marketing how about check out this video
up here in the top right hand corner on Facebook lead ads I know you're gonna
love that one too the next thing I want to do is I want to ask you guys a
question are you currently using facebook video ads or not are you using
video at all on Facebook really those are my questions if you are right yeah
I'm using Facebook ads and if you are are you seeing good results with it if
you're not using Facebook Ads also right know below and why haven't you started
using Facebook ads I'm curious to know those answers make sure to leave em
right below this video so lastly I want to go through some quick tips that you
guys can use while creating your video ads that way you get just really a
better result number one show videos that don't necessarily require sound
because that a lot of people keep their sound off on their phones because
they're out in public they don't want to be blasting sound out in the middle of
public right so what you should do is consider adding some video content in
there that doesn't actually require sound or maybe it has text
actions that come across the video to help with the message of the video
number two is ensure that your videos are on autoplay you want to engage
multitasking newsfeed scrollers as fast as possible and playing your videos
automatically is the best way to do so to be eligible for auto-pay autoplay
sorry you need to bid by cost per impression CPM rather than cost per
click so this is where you're doing it cost per impression bid versus cost per
click you'll see that in the settings as you're setting up the video ad just
don't rush through the setup of the video ad actually read through it on
each step and you'll see where it asks you to set by an impression or cost per
click number three is going to be keep your video length short you don't really
necessarily need to have a 15 minute video every single video now that
doesn't mean that a 15 minute video isn't going to work but the majority of
the time you're gonna want to use videos that are anywhere from 15 seconds to 60
seconds long somewhere between there is usually a good medium and then when you
need longer form videos you can incorporate those as well
number four is looking at the analytics and data for your videos if people
aren't watching a video if the average view 3 rate is like four seconds on a 30
second video it's probably not doing a good job at the very beginning of the
video expressing what you're trying to give to those people and giving the call
to action to take to make sure that they engage or stay watching the video longer
so just make sure that you're looking at the data on your videos to determine if
you should keep running that video or not but those are my tips that's how to
set up a Facebook video ad simply and effectively if you have any questions
about setting up video ads please make sure to leave them right below this
video and we will make sure to get answers to you also if you want to see
more on Facebook ads and marketing but I need you to do me a favor and hit the
thumbs up button if we get a hundred thumbs ups I will make sure to make more
videos on Facebook ads but if I don't see a hundred thumbs up on this video it
lets me know that you guys aren't interested so we probably will look at
other types of videos later on but that's it for today's video like I said
in the beginning since you stayed till the end all you have to do is check out
this video on the top right hand corner on how to make your Facebook ads
actually convert step by step and I promise you you'll get a much better
result with your campaigns it's a full-on training on how to get your ads
to work better for you but that's it for me you guys make sure to subscribe and
hit that notification bell if you haven't already so you get updated with
all of our future content and I see you guys on the next video until
then Cereal Entrepreneur out bye guys ready to start living the six-figure
work where ever be your own boss lifestyle
well at Cereal Entrepreneur Academy we'll teach you how to use a laptop and
internet to start your own social media and digital marketing agency get started
with our free Facebook Ads training links in the description below guys see
in the course Cereal Entrepreneur out