Amine: The whole point of this video is you see all this ass shaking, and you see all
these ridiculous very corny, you know what a rap video is.
The sexy scene, you're looking at it and you're like, "What is she doing?"
It's honestly the most fun song. If you just play it, there's no deeper meaning behind
“REEL IT IN.” Don't think this means something else. You know, like how fans dig deep into
something.
Jack: We definitely talked a lot about those–that era in the 2000s, you know, where music videos
were really just fun and matched a lot of the songs that were poppin'. We’re like,
in a similar way.
Amine: Everything looks sweaty and everyone's skin is glossing. It just looks gorgeous and
colorful.
Jack: The idea is just to capture that vibe of those kind of videos without it feeling
like it's a throwback video.
Amine: I ran two ideas by him and one of them we ended up scrapping. Then the other one
was the Quincy's Car Wash and bringing back Quincy's whole store idea from the “REDMERCEDES”
video. We had Quincy’s Auto Shop so I wanted to just bring that back.
Jack: You know Quincy is a dude who maybe owns multiple businesses. You know what I
mean? Got his fingers in a lot of different pies.
Amine: This is Rickey Thompson. I knew I wanted Rickey Thompson to start the video. Period.
He played a very important role in this video where he was the manager of the car wash
of Quincy's Car Wash.
Jack: When he showed me Rickey's Instagram, we were just scrolling watching the clips
'cause he's so funny.
Amine: There’s a reason why Rickey’s voice is all over the EP, mixtape, album, LP.
This is just honestly Rickey truly being himself. There was no directing here, I didn't
tell Rickey to do this. I did not tell Rickey to do this. Rickey did this himself. As soon
as I turned the music on, I was like, "Rickey, just do your thing. Go wild!"
Jack: I think one thing that we were definitely excited about with this shot in particular
was being able to show the whole car wash, since I know even from the scout we were really
excited about the colors, and it just being such a unique look. This is Vineland Car Wash
in the Valley. It just has this kind of retro super poppy colors to it.
Amine: The camera’s facing this way basically. This is a street corner. Right here, we just
kept the semi trucks posted, and all the tents and all the trailers that we had on set just
to block the video shoot, and just block all the girls. And just to like, they could be
themselves and not have creeps watching the video. Just making sure that every girl on
set felt good and felt comfortable and felt like they could be themselves in their own
skin.
Amine: This is fire. I was so hot in this car. It was so hot inside a car on a hot day
with no AC. Like yeah these cars are glamorous, but there’s no AC in them. The girls were
amazing. That was real hard work for them to both wipe off the soap at a perfect measurement
to see my face.
Amine: Anybody who’s a real fan or watches my videos knows who this is. This is Nathaniel
Ritchie With A T, who’s in the group Injury Reserve, who I did the song “Campfire” with.
We released the video for that. In the video, we’re driving in a white Tesla, and we’re
wearing those wigs, and I just thought it’d be really really funny to bring him back.
Jack: Yeah I think it brings that perspective in of like, yeah you’re watching the video
and it’s like Aminé’s in front of the car wash. But if you really pulled up to the
car wash and saw that happening you’d be very confused. You have to wait a long time.
Amine: You’d be like, honestly it’s so funny to picture these guys waiting in line.
Seeing all this chaos going on and being like, “What the? What is going on?”
Amine: Jack kinda knows how important it is for me to have my boys in the video and just
have these ongoing themes and people and characters that fans know.
This is Jonathan, this is Yosief, and then this is Madison who’s my DJ and good friend
as well. These guys are always in my videos just because they kind of just make me feel
comfortable when I'm stressing out and have a lot of shit to do And they're just like
true friends.
Amine: You remember when Luda was in the bubbles? With the girls?
Jack: So this was kind of an idea that we had definitely based on some references. Kind
of thinking where we can take it, to a slightly surreal place. 'Cause obviously there's no
reality in which you would need this much foam to clean anything. We kind of had to
obviously find this giant foam machine. Guy brings out this crazy machine, and our production
designer, Nathan, kind of was sort of trying to wrangle it, and figure out how to get it
into a controllable space. Because obviously the foam is just gonna spill over and overflow.
Amine: If you really look at this, like if you look at the foam in my hair, the foam
in my beard, the foam in her hair. This is very messy. Behind this shot is literally
15 other people making sure the soap doesn’t come out. Being really serious for this like
extravagant sexy scene. It’s really funny.
Amine: Anyone who knows me knows I never have girls in my video. If you look at this video
there’s the most gorgeous women in LA in this video. All the girls on set though were
the biggest troopers and had the most fun, you know? Bringing people like Rickey on set
as well, kinda just really made the video so much more fun.
Jack: I was really blowing them up because I've kind of seen a lot of the work that he
been doing on his own. You know, controlling his whole creative, and I just thought it
was such a crazy vision that he had that I really wanted to link up with him and create
something together.
Jack: Just wanna say shoutout. This is my car right here.
Amine: Oh this is Jack’s car.
Jack: ‘95 Camry.
Amine: That he won’t get rid of. Like, dude could cop a new car but he just really don’t
want to. He’s all about that authentic vibe.