Best designer wins $100.
Just like a normal reddit series.
I'm gonna critique them, look through them but then at the end,
I'm going to decide which one I like the most and award
that person with a $100 Amazon gift code voucher or something equivalent.
First one with 36 upvotes, logo design concept, Wander garden and shop.
I love the colour scheme, by the way.
The colour is a huge thing when it comes to nature products.
I mean, in design in general colour has psychological impacts
that people don't appreciate.
The common person doesn't realize how colour really
affects the way that they feel about a certain company.
Now, with this you've got this nice dark green.
It's very natural.
With this really nice yellow in the background, it's kind of off white.
So instantly your colour scheme gets a ten out of ten for me.
This is cool.
I really like this here.
The circular part there because it's part of the actual
shape of the logo.
This is how you create a brand by reusing shapes of the icon.
It can give a really cohesive look to the overall image.
And that's what it's all about, is having this cohesive look.
This is a creative way of showing the colour scheme.
I like that.
Yeah, amazing.
I really like this one.
I'm going to upvote it.
We're going to have to see if we can do better than this.
Here's a beauty care brand.
Apparently, he's not safe for work.
Why?
Who's done this?
Okay, first impressions?
It looks like a meditation app.
Reason why it's blue.
It's very calming in nature.
It kind of reminds me of a night sky.
I love the heart in the middle, but we sort of see this of a
lot of yoga, meditation, even Mindscape.
We see it with those types of apps,
this line artwork. Again, you've chosen a similar colour,
which isn't pure white.
I think this is more of a trend happening this year as we're
recently working or currently working with a client where
we're not using pure white.
I love the design.
However, it looks a bit too perfect.
What I would do is in logos like this, where it's line and
it's symmetry, so you could draw a line straight down the
middle to add extra interest to the design.
You don't want it to be perfectly symmetrical.
We look for balance and proportions, and something that
you can do is take that right leaf and maybe stretch it out
ever so slightly, and it will add even more interest to the design.
It may bug you at first, but again, take a break, come back
to it after you've made the change, and see if you like it.
We're seeing this shape all the time.
Now, there is a problem with this shape, and I'm going to
explain it right here.
This shape here is a square with around the top.
So it's like a rectangle with a square rounding it, and it
creates this archway, and I really like that.
However, there's an effect called the boning effect.
This effect can give an optical illusion in design that makes
it look like the humerus bone.
And that's because we've abruptly gone from a curved
line to a straight line, and you can see that here, the
boning effect taking place.
Now, a way to stop this from happening is kind of tedious,
but it needs to be done.
That's part of the whole process.
You need to create even more anchor points and gently add
that gradient in.
Don't let Illustrator do it itself.
It will give a much more pleasing effect without adding
that humerus look or that bone effect.
Let me know down below if you want to hear more about
the boning effect in a video.
Not like that.
Oh, we got an animation.
I like this.
OOH, I like the grid.
Yeah, that's cool.
Animations like this can take it to the next level.
That I actually really appreciate this,
to be fair. I really love showing the grids like this.
This is something that I want to do.
It really adds an extra flair, shows the intentionality of the
lines that you've drawn.
Adds more credence to it.
Again, this is great.
I do have a problem with the logo type here though because
it's not readable.
I think if you scaled this type all the way down, the logo type,
it wouldn't read well and that's not good for the brand
identity of the company.
You want spaces in there.
I mean, all the presentation here looks amazing.
I really, really like this design.
So dude well done.
This is great.
Someone's definitely going to win $100, but I don't know who it is yet.
Look at all those amazing stuff.
The next one Griffo.
So you've got a branding and packaging.
Let's have a look at this.
First impressions?
Love the colour scheme going on here.
It looks very modern.
You've chosen this round typeface for Griffo.
It gives it that friendly feeling, but also bold.
And I love the sun.
The logo type itself works super well as well.
I like that.
One thing I would say, though, is you've got some kerning errors,
and it's very difficult to spot them when it's in a
circular or in a circular arc like this.
You have to be really careful with this, and maybe you
couldn't see it because you're working on it again, getting
that tunnel vision.
However you give it to a designer like myself or someone else
they may see it, especially if they're into type design.
The G and the R are a bit too far away from each of them, and
the R is pointing a little bit too far to the right.
You want that R, the whole body of it, to look like it's
appearing from the center of that circle.
So if you were to draw a line from that circle going up, you
would see that the R would come slightly rotate to the left
just to keep it balanced.
So it makes it look like a kerning issue, but in fact,
it's probably not.
It's more of a placement issue, but that doesn't take away from
the overall design.
Let's have a look.
Yeah, I like those.
That's a strange one.
That mock up doesn't make sense to me.
I wouldn't put a mock up like this unless it has something to
do with the brand.
Instagram is big.
I like seeing all the Instagram social media assets that you've
got going on here.
That's cool.
Using the same colour palette all the way through.
It's a very distinctive colour palette.
It's like almost Mexican.
I really like these.
These mockups work really well as well.
So yeah, I like that.
The Jolly Roger pilsner beer brand.
Okay.
I like the name of this, the Jolly Roger.
Again, we've got some boning effect.
I love the way that you presented this with the can.
It's the packaging design, right?
You can design a logo for a brand, but if it's going to be
appearing on a can or a drink, you might as well just show it
on the can.
That's how you're going to wow the client.
The only gripe I have with this is that the Jolly Roger old style pilsner.
The text is so small like it might be difficult to spot on the shelf.
But overall, the brand identity in there is good.
You can see it.
It's memorable.
I really like the colour coding here.
That works well too, I guess.
The blue is a strange colour because it doesn't really
remind me of a pilsner.
I'll be honest.
A green might do, but this is so I don't know, different.
I can understand it's like a aquatic, it's the pirate theme.
Looks great but I'm not too sure.
The skull and crossbones is so universal that it doesn't point
to a specific brand.
That's my only issue that I have.
The next one with 77 upvotes, posted two weeks ago, is a
Jalapeno Works.
Is it Jalapeno or Jalapeno?
What do you say?
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Link down below.
So Jalapeno Works concept for a Mexican restaurant.
What do you think?
Okay, first of all, love the fact that the typeface is
matching a Jalapeno.
That's clever.
Really nice.
And surprisingly, it's readable, which I like.
The style of this is really good.
Nice Mexican.
I know you struggled at the bottom here just adding Works
because there's nowhere else to put it, but you've done a
good job placing it.
The brand pattern in the background is really nice.
You've followed the same stroke style or brush style as the lettering
which is giving more identity to it.
It's reusing an element of the design to reinforce the brand imagery.
Dude, this is going to be difficult to work out.
Who do I give it to?
Okay, I'm going to give the $100 to VARE94.
And don't worry, I will contact them.
I really like their design choices in here.
It looks really clean and balanced.
I love the animation and the way that they've presented it.
Although there's a problem with the typeface of the logo design
here, the icon speaks volumes.
I like the icon here as well.
The logo type up here.
You see this?
This logo type there works really well for my body care.
Although I would like to see some spacing and some more care
taken to the kerning.
If you want to win $100 or even more, depending on how well
this video does, we will do more.
If you get people watching, we will do this weekly.
Thanks for watching.
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See you soon.
Goodbye.
Watch this video.
Bye.