Did you know that over 70% of the sales made on Amazon today come from customers
using a mobile phone to make the purchase you might be sitting there now
saying yeah I know that I know that a lot of people are buying products off
their mobile phone these days but did you know that it's over 70% and if so
then why don't you have your product listing optimized so that you make more
sales to mobile phone customers in today's video I'm gonna be showing you
exactly how you can fully optimize your product listing so that it is fully
optimized for mobile phone customers this will not only ensure that you make
more sales - mobile phone customers but also that your customers have a better
experience with your brand and if you want to be a customer centric business
like Amazon is then you should care about every step of your customers
journey that's what I'm gonna show you today I'm gonna show you exactly how to
do all this from your laptop or your computer because if you're like me then
you don't write your product listings from your mobile phone so it's
impossible to see exactly what your customers gonna see when you're creating
your product listing both by doing what I show you in this video you will be
able to ensure that your product listing is fully optimized for mobile phone
users I'm gonna make this a very quick and to the point tutorial so if you are
going through your product listings at a later stage then come back to this video
and just follow the steps that I show you in this video I'm gonna jump in now
I'll show you exactly how you will do it if this was your product listing okay so
for today's example I'm gonna be just using this example listing on Amazon to
come but this makes no difference whether you sell products on Amazon UK
Europe or any of the other America places what I show you is going to be
fully relevant and gonna work on whichever American place you sell on so
if you want to view it as a mobile customer all you do is right click on
your product listing and then click on inspect then once you click on inspect
it should load up here on the right hand side but it didn't so I'm just gonna do
it again and yet it worked this time so loaded up here on the right hand side
you see this icon up here where it shows the mobile and the tablet if you click
on that again it brings up the tablet view and we'll just click on it again
and it brings the mobile phone view then go over here
and you can view it from any different mobile phone so again at this time the
most popular phone is probably the iPhone X but depending on when you're
watching it there may be newer phones out so you can just click on whichever
phone you want to view it from then you want to just click on 100% here so that
you're viewing as 100% as your customer will be viewing it from this mobile
phone and straight away you can see the whole thing gets a lot smaller this all
gets pushed up here so that the customers can see the existing products
that Amazon are trying to sell them as well as this one while they're scrolling
through but I'm just going to take you through the listing and show you exactly
how to optimize it now so the first thing you might have noticed is here
that the title has got a lot smaller than it has again this is no big problem
you would still go and write your title the same way get all your keywords into
it post there is actually one change that you would make you make sure that
your first bit of your title is exactly what you want your customers to see
because as you can see Amazon on some listings decide to cut off half the
title so make sure that you get in early exactly what your product is so that
your customers know by just looking at the title what your product is gonna be
the same thing with your images as always your main image should show
exactly what your customers guess if you are putting any writing in on your image
and sometimes writing really does help impact your image make sure to make it
big writing because as we can see here in any of the images that have small
writing it's next to impossible for your customers to see on a mobile phone even
clicking into it it just makes it awkward when they zoom into it so again
just keep your customers in mind and when you're creating your product images
don't try and cram in a load of text like they have done here and not making
the text stand out just put little snippets of text that explains exactly
what you're trying to explain in your image and use big text when you're using
it in your image because again most customers aren't gonna zoom into your
image to read this tiny write and that's on your image so make sure to do that
the next point I'm gonna jump onto is your bullet points again extremely
important once customer clicks on your product
listing this means they are interested in the product that you're selling so
your first bullet point your first two bullet points are absolutely essential
to convert that customer because if they do read Anthon that's what they're gonna
read as you can see again Amazon on some product listings cut off some of the
bullet points on others they don't again you should still try and get all of your
main keywords into your bullet points having your main keywords spread out
throughout your listing is the best way to make sure that Amazon are indexing
you for these keywords so still get your keywords in both when you're putting
together your first two bullet points pay extra attention that you get the
main benefits off your product across in these two bullet points because most
customers aren't gonna click the more button here on a mobile phone that as
you can see it's tiny and read the rest of your bullet points so making sure
that you get your benefits across to your customer is extremely important in
these first two bullet points then as you can see with the rest of your
listing there's not a whole lot you can change down here with your description
again it's the same as above just don't have tiny writing in on the images if
you're putting images down here in the description because most people aren't
gonna zoom in and read it and it's just gonna cram your picture and you won't be
able to get across the point that you're trying to get across whereas if you've
just one image and you know zoomed in Parratt with it in big text what you're
actually trying to get across you will still get your point across whereas if
you've loads of little text it's gonna be extremely difficult to get your point
across and mobile phone users simply will not read it and it'll just look
like a load of crammed up text so just make sure when you're putting your
description together that it is nicely spread out and easy for a mobile
customer to read that's pretty much it you can't control a whole lot more with
your product listing as long as you get these points across then your listing
will be optimized for mobile phone users and that's pretty much all you have to
do to fully optimize your product listing for mobile phone customers and
if you do this if you take these tips onboard and change about your listings
so that it is optimized for mobile phone customers you will see an increase in
your conversion rate because as I stated at
the start of this video over 70% of your customers are purchasing from a mobile
phone and this statistic is only grown as time goes on so more and more in the
future you have to be thinking about mobile phone customers and what they're
going to be seeing when viewing your products if you have enjoyed this video
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