what I know people struggle with
shopping especially where with sales
everywhere especially with online
marketers knowing just how to get to you
it can be really really tough to to
resist I have a shopping trifecta of
rules don't shop angry don't shop sad
and don't shop hungry
you shouldn't shop angry because anger
research has has shown us makes us more
optimistic and when we're more
optimistic we're more likely to just
spend money that we don't necessarily
have you shouldn't invest angry either
because you're more likely to take a
flyer on a stock that you probably
shouldn't be buying we shouldn't shop
sad cuz sadness feels like a big hole
and you'll buy things to just fill that
hole up
you shouldn't shop hungry not just for
groceries and things like that because
once you activate your senses you're
more likely to buy pretty much of
anything so when you go to one of the
warehouse stores and they start giving
you samples it's not so that you're
gonna buy the cheese or whatever it is
that you're tasting is so that you'll
buy the tent they know that as soon as
they can start getting your juices
flowing literally you're gonna spend a
lot more money a lot of people are
taking a stronger interest in happiness
right now than ever before why wouldn't
you want to do something to increase
your happiness I've decided that I'm
actually going to buy all of the women
in my life this book
you