Hi, Derek Johnson with tatango.com.
Today I'm gonna show you how to manage your SMS subscribers.
An SMS subscriber is a consumer that has opted into your text messaging campaign.
So in my demo campaign here, I just recently opted in, and I opted in by texting the keyword,
which is displayed up here, to the shortcode.
Once I opted in, now I'm subscribed to receive future text messages.
Now this dashboard is what you'll first see when you log in to a campaign that you've
created for your business.
In this dashboard, you're gonna see how many active subscribers you have, your average
subscription rate, and your average unsubscribe rate.
Those are the people that are unsubscribing from your campaign.
On the right here, you're gonna have an activity feed, which will show who is opting in and
who is opting out of your text messaging campaign, and when they're doing that.
You also have a subscriber growth chart here, which will show you a month by month growth
chart of your subscribers.
Now, if you want a little more detail as to who's opting in, who's opting out on a month-to-month
basis, you're gonna wanna click here.
Now, this report isn't that interesting right now because I only have one subscriber as
you can see here.
But as I continue to grow my subscribers, you're gonna see here a trend line.
And this is visual up here, down here is gonna actually show you the number of subscribers
per day.
And as always, you can export this information at any time to a CSV file.
I can go up here also and I can sort by a date range.
So, I can say, you know, "During the last 90 days, I wanna see my subscribers."
And also I can remove data points.
So, I can say here, "I only wanna see my opt-ins," or, "I only wanna compare opt-ins to opt-outs."
And as you get more and more subscribers, you'll be able to see here the opt-in and
the opt-outs, and they'll be displayed in trend lines.
You can also go here for date range and you can select "Custom," and you can select different
custom date ranges.
Now, if I wanna manage my subscribers, the actual people that are opting in, I'm gonna
click "Manage Subscribers."
Here is where I'll be able to see all of, not only my subscribers, but people that have
unsubscribed, and people that Tatango has unsubscribed, which we call cleaned phone
numbers because they're no longer a valid phone number.
So because I only have one subscriber, I can quickly search for this phone number, and
that's gonna pull up my phone number.
It's gonna display some, you know, basic information on the dashboard here.
Now, as always with Tatango, you can download this data and all of your data at any time
and it'll go to a CSV report.
I would just need to click this button.
Now, if I click "View," this is gonna tell me a lot more detailed information about me
as a subscriber.
And no matter if you have one subscriber or 10 million subscribers, you'll be able to
see detail on each one of your subscribers.
Now, as I go through here, it's gonna show me the phone number.
It's gonna show me the mobile carrier, how many messages they've received, their first
subscription date, how they opted in, so what keyword they used.
You can also click here to unsubscribe them.
So a subscriber can always reply "Stop" or "Unsubscribe" to one of your messages and
opt out themselves, or you can opt them out by just clicking the "Unsubscribe Now" link.
Now, I don't have any additional information stored for this subscriber, but if you were
to collect this information through the API or through an opt-in process, usually a double
or triple opt-in, you can collect this information.
Then it would be stored for this specific subscriber.
What's really cool about Tatango and about individual subscriber profile pages, which
is what this is, is we also give you a subscriber history, which is a messaging history of the
business, yourself, and the consumer.
So as you can see here, I texted in the keyword to the shortcode, which is an inbound message
and it gives you the exact time that I did this.
Then the software, the Tatango software, responded with this message.
I replied, "Yes."
And then I received this message plus a scheduled after-opt-in message which is displayed here.
This is really nice where if you're trying to resolve an issue or you're trying to troubleshoot
why someone received a message or didn't receive a message, you can always go search for their
phone number, click the details, which is this page, and then go down here and you can
kinda trace their message interactions with the campaign.
So that is how you manage a text messaging list and, you know, look at individual subscribers
using the Tatango platform.