what's up guys welcome to Etsy Shop
reviews this is episode number 53 we're
going to be taking a look at a print on
demand Etsy Shop submitted by one of you
guys the viewers we're gonna provide
some constructive feedback in order to
help them increase their sales and we're
gonna complement them on what they're
doing well so why don't we get right to
it
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real quick reminder in the description
of this video I've got a link to my free
print on demand mini course if you give
me your email address I'll send you one
lesson a day for eight days to help you
get started with your Etsy shop also
I've got a great print on demand
Facebook group if you guys want to check
that out the link is in the description
all right the Etsy shop we are looking
at today is campiness all right camping
hiking and the best memories around the
campfire six sales
you've got your five-star review that is
great I will say that your logo
uh your logo is you know it's okay
but it would almost just be better to
like just take the little tent part and
just make that the logo
uh otherwise it just looks I'm not I
mean you know what I mean I'm not this
isn't me trying to be mean or anything
but it just looks like a you know very
like low quality lazy logo
uh to me and it's almost better to like
not have a logo or you know just like I
said just like blow up the little icon
you know what I mean or like like have
your text Logo put that at the bottom
and then above it really big put the
camping with the fire logo right then
you've at least got the whole box filled
up and that's easy to do easy to execute
I would do something like that
all right so you have 126 items listed
for sale
you're running a 20 off sale you're also
doing free shipping okay
uh in terms of your sale
you know it's worth mentioning you know
you can reset your sale daily and it'll
put a timer uh like a little countdown
uh so that's worth considering doing
um not not that you have to do it
uh in terms of like how you cropped your
primary thumbnail I would almost just
crop it more
um just because like the whole top 50 of
this thumbnail
are kind of unrelated to the design but
it's cropped at a weird place where you
can't see their eyes
and I don't know what it is it just like
almost is like a weird thing in like the
human brain to like not see people's
eyes but to see everything else but
their eyes
um so I would either like include the
eyes probably
you know crop it like this where it's
like a square
or I would crop it more like this
you know and it's like real zoomed in on
the design you know what I mean
um that's just me personally your
primary thumbnail is gonna dictate a lot
as far as like the success of
your shop over the um long term so you
know getting like some really good
primary mock-ups and like you know your
Shop's still new so as you continue to
list just
pay attention to what's working and when
you find a primary thumbnail template
that's working I would say just like you
know get a lot you know keep using it
keep using it double down triple down
you know the deal
um some of your designs I mean you have
good designs as far as like what I can
see so far that's great that's you know
definitely required to succeed uh but
like when it comes to your thumbnail
again like
look at your thumbnail and then look at
your design relative to the thumbnail
like in this case your design is
occupying maybe 15 of the available
space that's never optimal you know what
I mean like you can crop this any way
you want I'd probably crop it like this
at least like that
um
you know just just look at other
successful Etsy shops for ideas of how
to get these thumbnails going and how to
really frame the designs even if because
like you're not putting designs on your
shirt that big I typically put the
designs on my shirt pretty big
um so that it makes it easy for me to do
these thumbnails basically um but you
know this is all part of the strategy
long term figure out what works best for
you
uh you've got some white shirts uh some
red shirts green shirts Etc what I've
been finding lately and uh had Marielle
tell me this and I just kind of didn't
believe it until I started really paying
more attention but she was right that I
think the lighter colored shirts tend to
sell better than the darker colored
shirts on Etsy generally speaking
whereas we know on Amazon I think mainly
because they Amazon requires the white
background of your primary thumbnail
if you tried to list without the white
primary um the white background on the
primary it would deactivate your listing
until you fixed it so
yeah so on Amazon like you can't even
you don't even have the option
on Etsy on the other hand because that's
not required you can get away with
making some really nice looking
thumbnails uh and having like you know a
lighter colored shirt in the foreground
maybe a little bit of a darker
background for contrast so that's
something worth considering uh I'm gonna
go ahead and say like these shirts right
here I do not like at all like the navy
blue background with the
dark
um
dark what royal blue I guess dark royal
blue in the front
uh I don't think that contrasts well at
all I would have put those on like a
white shirt uh not a not a navy blue I
don't think that looks good
um
but anyways not to tear it apart but I'm
just saying I also don't like how the
the word Army is like
on the left side there's a gap between
the helmet strap and on the right side
there isn't one so it just looks kind of
like jammed in there uh like if you're
gonna
if you're gonna use like asymmetrical
fonts and asymmetrical designs I would
just
make sure that they come out good if
they're not going to come out good it's
not worth it just use easier fonts like
some more symmetrical fonts more
symmetrical Graphics Etc like you could
just use like an American flag in that
design and then put text above text
below keep it simple Center the text you
know what I mean
um but you went for the asymmetrical and
I'm just I don't know I'm not a fan also
make sure you know that you're making
enough money
um I will say like
a t-shirt sold at 21.52
with free shipping
just make sure that this is worth your
time you know because
I'm not afraid to charge 19.99 and pass
shipping or even more than that 25
fashion you know what I mean you can
charge 25 and make them pay shipping too
like once you get them to check out I
don't think a lot of people some people
will will probably abandon when they see
you have to pay shipping but like not
everybody's going to especially if
shipping is reasonable you know they got
that far because they like what you're
selling
um you've got some of these like pocket
themed designs I know those have been
popular on Etsy recently but again like
how you frame and I mean it's not I
guess because it is like the whole point
of the pocket designs are that it's
going to be small on the shirt so it's
okay to be small in the thumbnail but
like you can still be strategic in how
you frame it I know I've seen some top
selling versions of those sort of um
design Styles where they maybe frame the
mock-up like close up on a folded shirt
so you can still see it's a shirt but
it's folded and you're close up on the
um kind of pocket where the design is
I know my designs um you guys know I
love that software they have a great
mock-up for that
um
so that's worth checking out now why
don't we jump on over to Insight Factory
and see if we can like maybe find some
way to
improve uh kind of your presence on Etsy
because one thing I've noticed is that
you've got some very generic niches you
know white cat white cat retro pumpkin
cat
um black cat
camping facts okay camping that sounds
like a good place to start
um how your RV looks at night with the
curtains open
me and my tent thinking if okay so
you've got a lot of camping and I think
that was yeah campiness is your theme
so why don't we
jump on over here and type in you know
camping
shirt and just start with this all right
now inside Factory they've got a ton of
tools for Etsy sellers I always like to
reference them in these videos I'll link
them in the description but this is a
great place to start
so that you can get a little bit more
specific and direct with your Niche
selection instead of keeping it very
high level like the the white cat you
know white cat Black Cat Halloween ghost
it's just like those first couple
keywords in your title should be like
signaling to the algorithm hey this is
my Niche and then ideally your Niche is
not as broad as cute Halloween ghost
you know what I mean cute Halloween
ghost like if we type that in
how many results are we going to see
right we're gonna see thousands cute
Hello cute Halloween ghost it's it's you
and it's
it's you and it's 150 000 other people
you know what I mean you and 150 000
other results and
Etsy does um 150 000 divided by 64. 64
products per page you know you you are
on one of 2 343
pages
so you know what I mean you're not doing
yourself many favors
um
by not niching down more
Okay so
here's an interesting one so we know
Camp I don't know I say we know as if
everybody knows I mean I love you know
me some Bigfoot Bigfoot stories Bigfoot
hunting Etc
uh so you know Bigfoot and camping I
feel like are a little bit synonymous
with each other now check this out from
Insight Factory
like it's right away it just suggested
right here you got Bigfoot wrapped in
Christmas
um lights right so we clicked that and
now we've got a bunch similar ones to
kind of research and see what's going on
here
when you are targeting the keywords
Bigfoot camping Christmas shirt okay now
you can also sort the last sale column
to see like how many sales is this
making recently they also give you
um views on the listing since it was
released so you know you may want to you
know click that and sort by most popular
to get an idea of like what designs are
resonating with customers
in this case that first one I mean
that's also a two like a two-tone design
right or really One Tone it's just um
see if I can open this up on Etsy for
you so like from just a design style
perspective check that out I mean it's
it's a great design obviously you got
the Loch Ness monster in the back got
the UFO got Bigfoot the the trifecta the
Triple Crown
but Simplicity in the design I mean
sometimes that works sometimes that's
what people want I will say too that
it's not necessarily A Christmas one
right but
I guess you know somebody's gonna have
to rank on the broader keywords you're a
new shop you have six sales right six
sales you might want to Niche down to
start and then see if you can kind of
scale back and get into the more broad
stuff I mean Bigfoot you're gonna have
way less competition than what we were
just looking at with like cute Halloween
ghosts where it's 150 000 right
um so why don't we keep scrolling
scrolling
and by the way like
inside Factory is not necessarily
telling you that you need to be selling
a Bigfoot Christmas cross niche but it's
at least showing you
what the best sellers are doing and
giving you an accurate kind of idea of
are you going to make sales if you go
down this this Rabbit Hole you know what
I mean like here's another
Bigfoot Christmas and it's sold this
week you can see right here in this
column it's sold this week okay
and seven views in the last seven days
so it's not exactly generating a lot of
interest
and it is early for Christmas let's be
honest
um but that at the same time too I just
want to make a note that like I don't
feel like I have to be in Christmas
niches all the time just because we're
in November December like there's
there's lots of things that sell for
instance Bigfoot in general it's a funny
interesting if somebody gave me a
bigfoot shirt I'd be like hell you know
I'd be like heck yeah I want to wear
this you know awesome uh it doesn't have
to be a Bigfoot wrapped in Christmas
lights or a Bigfoot with the Santa hat
on right but but somebody out there is
thinking along the same lines as whoever
designed the shirt which is Bigfoot
Christmas
Bigfoot Christmas Bigfoot wearing a
Christmas hat with a Christmas tree in
the background right like I guess
they're actually okay credit to them too
they have believe at the bottom there so
believe in Santa believe in Bigfoot all
right all right they deserve a little
bit more credit I like this design
um that's a good one uh but hopefully
you see what we're doing here and here's
another version of that uh it looks like
a this is an SVG so someone else they're
probably selling this on a t-shirt but
they've also got the SVG right there as
well
which by the way not everybody's a good
designer well hey how about that
three dollars okay do I really want to
pay three bucks probably not I'd be more
willing to pay like 99 Cents maybe two
dollars I mean we're talking about three
dollars here it's not that big of a deal
if you sell this once you've already
made your money back in profit
um but all I'm saying is hey more uh
Bigfoot crossed with Santa
um again just getting a little bit more
specific with how we're targeting niches
uh instead of just being extremely uh
Broad and extremely generic so
um Insight Factory really helps you do
that and it gives you the statistics
that Etsy will not give you such as like
last sale and Views and all that stuff
so it's great for
um really selecting what niches you want
to be in so beyond that I mean you got I
like your mock-ups though like a lot of
these are looking really good
um I would say zoom out you know make
sure we can see what product type it is
when you go when you um create these it
looks like you might be using placeit
uh this is kind of the type of mock-up
that I don't like to use
where there's Distortion in the text
that makes it a little bit harder to
read
um that's just not something I typically
do also you have like two versions of
okay one's a sweatshirt one is a t-shirt
got you got you
um
and then you have a hoodie as well see I
wouldn't go down the rabbit hole of like
I keep saying Rabbit Hole I wouldn't go
down this path of listing like creating
three listings right away unless this
sold if this has sold already okay fine
make three listings make you know what I
mean you sell it on a t-shirt okay now
I'm gonna make it on a hoodie and a
pullover but otherwise like you know you
can just create one listing and then put
text at the top of the description that
says like available on other products
you know available on hoodie available
you know message me it's on something
like that
uh I would I wouldn't be afraid to
to do that also I would just say
I'm not going to go through every one of
your listings but you you are in a lot
of like very competitive very low
hanging fruit obvious niches especially
seasonal ones like Halloween like you
know you're not gonna even get to look
forward to making sales for another like
10 months in these Halloween niches now
whereas if you had instead just targeted
like more you know hey interests Hobbies
passions things people are passionate
about
if you had gotten more into that
you would be able to make sales year
round and you'd be able to look forward
to a spike in sales in November December
whereas I don't anticipate your you know
spooky Halloween Niche stuff is going to
be selling all that well if at all in
November December so I would just say
like don't treat Etsy like Amazon merch
tier 10. Amazon merch tier 10 is like
a dog chasing you know whatever's right
in front of it like constantly chasing a
shiny object because you need to be in
the top selling niches at all times to
get out of tier 10. Etsy you don't need
to do that Etsy you're building a
foundational long-term business
give yourself a chance to make sales
year round consistently
not that you shouldn't be in the big
holidays but you know you can you can
but you don't you know you only have 126
listings like if I have 126 I'm in 126
Evergreens not Halloween
so guys thank you for watching this
episode of Etsy Shop reviews uh before I
leave I wanted to remind you
I have a full print on demand course
that I constantly update add new content
I'm going to be adding content around
like Walmart print on demand for
instance soon as I you know get on
Walmart so I'm whenever I'm on Walmart
I'm successfully established there I'll
be adding a Walmart module so but for
instance you got Amazon covered you got
Etsy covered Redbubble eBay they all
have their own modules you get you know
and they're in depth it's not just like
some quick you know Breeze over it's
like everything you need to know to
succeed at least to replicate my success
and I make six figure print on demand
sales every single year so this is my
drop shipped print on demand course it's
linked in the description it covers
design covers research covers automation
covers everything so check that out if
you have questions let me know email me
message me whatever uh guys thanks for
watching please like And subscribe and I
will see you tomorrow with the new top
five niches of the week video
foreign
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