Berger's this is like Saturday Night
Live or something delicious I think it's
gonna sell this for 60 pancake in years
I hop yes
now we're flipping our name to I hog I
find out what he could be B Plan B and
celebanator they shouldn't do it no no
no even balance honey look what could be
HOV I have hmm what are we talking about
it can't change I hop to a B now they
have burgers they were just saying that
it's a temporary thing so that they can
announce that they have burgers now so
this video was released by IHOP really
last week changing their branding
without fully revealing with the B stood
for that's right before they revealed
what the change was the company was very
active on social media responding to
many people's questions with more
speculation often replacing letter P
with B in their posts okay
pancakes aren't going anyway we promised
Oh God
who's doing the replies hashtag waste of
time oh boy they're really playing big
on the beads I think it's something
that's going to stimulate interest in
and people are gonna latch on to it and
see where it's going so I think it's
very good
oh I seen this Sam this good bacon
butternut squash and barnacles it can't
be real it's breakfast isn't it it's
International House of breakfast that's
what I thought but I guess we were wrong
I thought it's gonna be like standing
for breakfast because that pancake and
maybe they just don't want people think
they just have panky along I don't know
what they're up to
it's catchy the company did just respond
with what the B stood for in a little
announcement
very exciting da da da
dear Internet we appreciate basin's
burgers big brunch burgers burgers
burgers I was shocked
those burgers do look good and juicy I
like the International House of Pancakes
better but burgers is nice I heard it
was only temporary
well that's like an institution going
into the sunset it's silly because there
are a million burger places they should
stay IHOP the whole thing is ludicrous
let's just change the name of our
company and talk about it for days what
happened in that board meeting so during
it after this law reveal the internet
took over this whole story turning it
into a medium so we've a few examples of
that to show you
Ezra he made a pie chart to illustrate
how often I will refer to by hop is a
hub pretty much never I agree with that
I wouldn't call it a hobby I guess this
really was upsetting to people I'm so
resistant to change burgers just part of
the menu they should not be a total
representation of the company good
morning to everyone except the person
that thought it was a good idea to
change I hop to IHOP well did exactly
what they wanted to do it got them a lot
of attention and probably got them a lot
of new customers the fabulous Chrissy
Teigen I hop that's a guy who gets a
face tattoo of the girl's name after one
day
Oh Christie she's very clever that's a
good one
Netflix us Wow BRB changing my name to
net flip these are actually very amusing
the advertising has just got to be
killer for him the brand's are watching
the brand's so they want to get in
remember when you were like 7 it's not
changing your name to thunder bear sword
would be super cool like that but our
cheeseburgers are still better or
Wendy's Oh Wendy's might be feeling a
little threatened people just won't
comment on anything nowadays I wouldn't
even bother with that whole thing it's
ingenious in that you see something
going down to where maybe you could get
a little tweet in there to bring some
attention to yourself to Wendy's you
let I have sell burgers on your block
thought you were oh gee original
gangsters not really afraid of the
burgers from a place that decided that
pancakes are too hard that's cute
I can understand Wendy since you know
their competition this is like Saturday
Night Live I brought something online
that's great you don't need to do that
not not changing the name that's that's
wrong I don't know he's he's uh I
haven't want to survive this and then
even finally Burger King this is their
official Twitter page they did a
complete rebrand to this oh so cute
pancake King okay if you guys own
burgers will sell pancakes could give
IHOP a run for their pancake business
what a good marketing campaign then it
got so much attention from everybody
want to see the new menu and I want to
know how they're doing social medias
affected every area of advertising even
at the corporate level where you think
they're old and steamy and stuffy these
guys got senses of humor that's fun so a
lot of people have been wondering what
the rationale is behind the switch to
IHOP I can't imagine it's a mystery
wrapped within an enigma a lot of the
speculation is surrounding how serious
the switch is and if I op will truly be
emphasizing a switch to burgers going
forward from what you saw do you think
that burgers really will be a big part
of their menu moving forward or is this
just one big publicity stunt ah I hadn't
even thought about that but that's a
good idea that would be an incredible
advertising plan that you got everybody
jumping in on this they are risking
multi millions of dollars on this big
idea whoever came up with this
brainstorm is either going to be
promoted to CEO or demoted to the
mailroom only time would tell us it is
going to be just up some publicity but
we are gonna see that the signs outside
really changing it costs a lot of money
to do things like that it is a publicity
stunt it did exactly what they wanted it
to do it drums up business got attention
everyone got involved in the old days
they they did some they changed coke in
some way because Pepsi was winning the
taste wars or something and so many
people complained they went back to the
original coke maybe I
thinks they're gonna get the coca-cola
thing no I want pancakes as you saw many
brands also chimed in and I have
switched to social media many trying to
roast I hop for the changes what are
your thoughts about major brands
roasting each other and making fun of
each other is trying to participate in
that type of culture in today's social
media age I think is a fun thing to see
you know that a you know poking at each
other it's kind of funny and it's a sign
of the times it won't last very long and
something new will happen it's a new
wave of thinking a new way of expressing
ideas everything gets old after a while
you have to move on with bigger and
better it wasn't a meaning it was kind
of playful the other companies were more
interested in getting the attention that
was being drawn by the name change it
used to be like you know did he mention
the other brand on telly you know it was
like this horror you know and people
lived in fear of accidentally saying the
wrong thing but this is super playful
we've got businesses along with a lot of
things are getting degraded this is just
to me you know they saw oh look at what
views mean I guess the board will Pat
each other on the back or who knows
where it will go if it goes for a long
time something ugly will happen and
that's that so finally we were gonna ask
you if you thought that high hop was
going to stick to just being pancakes
and IHOP or if you think that they
should permanently switch to burgers
before we do that I want to give you
something that might inform your opinion
not AHA burger so my goodness the new
cowboy burger for you to try you would
have to do this when I'm on a juice diet
wouldn't you this is really their burger
they should take another look at that
the whole thing looks like it died a
while but I can't think it's gonna be
good cuz I love bacon and it's got onion
fried onion oh yeah that looks delicious
hmm I need a napkin but it's really good
can I take this with me
I'm saddling up but I'm gonna take a
bite I think it's delicious I think it's
gonna sell it's a pretty normal burger
I'll have my pancakes back
thank you very much the burgers not too
bad it's good to have this as option for
people to to go in for lunch I think it
would be better with maple syrup and
whipped cream no it's okay they could
say International House of Pancakes and
put in parentheses and burgers that
would be cute you know
are you listening out there are ya oh
you my idea is better than your idea
tell you that thanks for watching this
tasty episode of elders react and shout
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hey guys Ethan here from FBE thank you
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