let's get into today what we're going to be talking about is how to build
your home-based business empire in one hour a day yes you can do it we're going to break it
down it's not magic it's tactics it's systems and its processes okay and its clarity all right so
we're going to be getting into that so again how to build your home business empire in one hour a
day so i'm going to go ahead and go through just a little bit of housekeeping real quick and it
looks like this it's really the only thing to talk about today so the mastermind august 28th and 29th
if you are not yet signed up for this mastermind i literally just got off a
conversation with greg reed if you don't know who greg green is look him up greg r-e-i-d okay
look him up he's going to be there okay you guys there's going to be tons of people there that
are going to give you new perspective about your business and they're not just going to
cheerlead you on get you all excited to just not know what you're going to do excuse me do next
the entire point of what we're doing here you guys is we're getting you set up for the next 90 days
of your life we're getting you set up so you have systems that then accomplish goals that then
move you toward your dreams in 90 day increments everyone needs this this is precisely what i
needed whenever i initially started out in business and shoot i still need it right
i still sit right down my goals from the 90 days i still write down my goals i still have
my action items i'm doing it right alongside you guys it's just that i'm making it for you
right so i'm making it for us and that's what this is so don't sleep on it don't miss out on it
because it's a resource for you so if you're out there just picking up free resources from people
or maybe even paying for resources and they're not helpful you're sleeping on the resource that's
actually gonna help you okay don't sleep on it guys martha's mastermind.com make sure that you're
there let me go ahead and get out of this and now i'm just going to pop into the content you guys
because this is big content all right so how to build your home business empire in one hour a day
here we go number one which actually breaks down for all you note takers this is going to look like
an outline one a b c all right so that's what this is going to look like number one you guys
what we need to understand and be super clear on is who are we serving okay
you might be like martha why are we talking about this i'm talking about growing my home-based
empire in an hour a day because you're going to waste your time trying to do anything an hour a
day you're going to waste your time you're going to be throwing spaghetti at the wall you're going
to have no clarity no direction and you're going to wear yourself out and then you're going to say
that you're a failure and i'm not going to let you do that not on my watch okay so let's start
with the basics we cannot skip the basics they are fundamental okay so who are you serving
now i'm going to give you a little hint next week the first three videos of the week so monday
tuesday wednesday next week i'm going to actually take deep dives into who you're serving i'm gonna
take deep dives into the abc of this right now okay i'm gonna do that next week so who are you
serving you need to be clear on that number two what are you doing to serve them what are you
offering them what are you helping them do okay number three is do they know they need that
so i'm going to take a deep dive on who are you serving on monday on tuesday i'm going to
take a deep dive on what are you doing for them on wednesday i'm going to take a deep dive on do they
know that they need it okay super important you guys because you could sell here let's let me
explain my story a little bit so let's look at me of uh what six years ago
i was literally doing the same thing talking about the same thing that i do right now that i found
so much success with right i was literally talking about and doing the same thing
offering the same thing six years ago but six years ago it wasn't successful
this is i'm an open book you guys so i'll tell you about failure success is all of that stuff i
literally talk about the same stuff that i talked about then it works right but here's the thing
i was not talking to the right people was serving them the right way
but they didn't know they needed it so you see what i'm saying even if you have one for three
there you're not gonna hit it i didn't hit it until i was speaking to the right people
i gave them the thing that they knew that they needed or i gave them the thing you know i served
them up with a thing that's going to help them and then they knew they needed that thing those three
things when you have those together now you can start working your hour a day and know that you're
going to be building a business but do not waste your time until you have those things down and
when until you have those things down your hour a day you guys needs to be focused on determining
what that is those three things your hour a day shouldn't be actions and activities until you know
who you're serving how you're serving them and make sure they know that they need it
i hope that is super crazy helpful to people out there that feel like well i'm doing the blog post
and i'm doing this and i'm doing that yeah but who are you serving how are you serving them
do they know they need it this i go through this in my one-on-ones you guys a lot of people have
been signing out like i'm booked out for a while on my one-on-ones that's what we go through you
guys we go through who you're serving how you're serving them do they know they need it positioning
in the market and then what we do whenever we have time left over what we do is we build out
income streams and then if i have even more time i'm going to tell you strategies on those
income streams to make it easy okay if you want a one-on-one with me and you haven't yet signed up
go ahead and go to with martha.com with martha.com super easy you do not have to spell my last name
you're going to go to the navigation bar at the top and go to one-on-one coaching
okay click on that set up your time i have three different time slots
because i understand people have different needs okay if you can only afford the 15 minute time
slot do understand i crank out a lot in 15 minutes okay just so you know all right so
that is that is all number one now number two
is this oh i'm sorry that's not all number one there's a last thing for number one so there's the
who are you gonna serve how are you gonna serve them do they know they need it and then create
the thing what is the thing what is the very first thing that you're going to do to serve them
what is the thing that is going to provide positive impact in their life and also a positive
cash flow in your bank account right positive impact in their life don't do it if it's only
if it's if it's only for your bank account don't do it you need to pick something else
that's not sustainable for your heart for your soul it won't feel good guys
what it needs to be is have it needs to have positive impact in people's lives or don't do
it okay i'm just saying it right now i am not the dude bro on the ferrari i am the woman that says
listen if you want a meaningful life that you can be able to create a ridiculous amount of
income in make sure you're living from your heart please okay it's the only way it's the only way
so positive impact positive income the way that you're going to be able to do that is by creating
something for people that they need and that they know that they need so you actually create it
so before we go into systems and processes we need to create a thing you wouldn't believe how many
people i talk to and they're like i'm not making any money yet okay well what do you have for sale
well i don't have anything for sale okay well i'm not sure why we're having this conversation
because it would seem obvious as to why you're not making money if you don't have anything for
sale how are you supposed to be making any money and here's the thing is you don't have to create
a course in a big program and stuff like that in order to make income there are many ways so
i am the queen of income streams right so i talk about many different income streams you could do
affiliate marketing and support your brand around affiliate marketing you could do network marketing
you could do one-on-one coaching you could do group coaching you can do so many things you guys
that don't require you actually creating anything all right so let's open our mind this is all the
stuff like this is kind of a high-level view of hbr just so you know like this is the stuff
we go down on in hbr and then we have our weekly momentum calls and that sort of thing
for just because i did mention it i am just going to say this right now if you're not in
hbr do yourself a favor and message my business page live in the dream with martha message me
the words let's do this case study whatever you want to message me i'll make it half off today up
until midnight okay up until midnight today i'll make it half off but you need to message me today
and we'll talk about it i'll send you the info and all that stuff let me get back to the video
so after you've created your thing now what we're going to do is we're going to
set up the systems and activities that are going to actually matter in your business
okay so what we're not going to do is we're not going to uh randomly sporadically chaotically
uh post social media posts and then do a video here and a blog post over here we're not going to
randomly create content that are in silos and when i say silos they're kind of in echo chambers
okay so this blog lives over here by itself disconnected from everything
all right and then we've got this video over here disconnected from everything okay and
then we've got this social media post that has no bearing or relevance in what you're doing either
but what you're doing is you're saying to yourself but i'm doing stuff listen the hustle ain't for us
we don't do stuff just to do stuff all right that is why we work smarter hbr is the system that i
created so you put all of these things together and then essentially you make one post and all the
gear start turning together because that's how they're designed to work and it's organic guys
when you have it all set up perfectly and you have it implemented properly it is a well-oiled machine
but again what do you need first you need to know who you're talking to what you're
giving them do they know that they need it and then create a thing you can make money from
a lot of people they put the activity before
what matters and then they say i'm working so hard sure you are you have no idea what you're doing
sure you're working so hard because you're so ingrained in the in the societal structure of
hustle your your brain is so stuck in this place where society tells us we have to work our tails
off and so what you do is you find my system and you find the place that you can work your tail off
don't do that you don't need to do that you need to do the basics and then when
you do this you're not working your tail off okay you're creating systems and structures
and now let's get to the one hour a day part with the one hour a day what you're really doing you
guys is this so just so you know the structure and all of that stuff is in hbr okay that whole
everything that's a proprietary system that i created myself and that's an hbr okay
so what i'm saying for an hour a day what you're going to do if you don't know who you're talking
to you spend your hour on that if you don't know what what you're going to serve with you spend
your hour on that you focus on your people you go where they are and you see what they need
you spend your time on that don't jump to a bunch of activity where it's not necessary and then
number three if you don't know what they if you if you do not know yet whether your people know that
they need what you have you do your r and d that is research and development that is business 101
and so you research your people and you see in their own language what are they saying they need
it's so easy guys and you spend your hour doing that and never once
do you beat yourself up and say oh i wish i were further along do not do that
you guys if six years ago i beat myself up and i was like why why aren't they buying and you know
i i did i went through the emotions of okay i launched this is awesome this is a great
product and then people didn't buy it and then i was like why aren't people buying this is gold
and i got a little mad at the people for not buying but here's the thing the onus is on me
the onus is on you if people aren't buying your stuff it's your fault this is like tough love here
if they're not buying your stuff it's because you're not communicating that it's for them in a
way they understand because the minute or you're talking to the wrong people again it's on us
so whenever you are talking to the right people you give them what they need they
know they need it then it's all good and they will buy your stuff but that's on us to find
that research it's not on them to figure out that they are our people it's on us to make them aware
that they are our people does that make sense so the hour a day you guys is spent doing what you
need to do in the system the system is laid out for you it's simple don't overdo it stay
where you need to stay until you can move on if you need a one-on-one to break you loose go to
withmartha.com go to one-on-one coaching and let's talk if you're in hbr then email the team in hbr
and ask questions okay ask questions within the group there are no reasons to be stuck not in hbr
but if you're not in hbr get a coaching call with me or watch my videos right
there's a free video in the guide section of my group that is called let me see what it's called
again sorry guys um setting up or activities that actually matter it's something like that
go through all of the gold there's lots of gold there go through all of it you're
to find a training i think it's called like group trainings or something there's a training
in there doing things in your business that actually matter that's a free training the
link to my group is in the description of this video i'm calling it i love you guys bye