- Dude, there's so much shit going on.
("Monday To Monday" by Saba)
- Saba, I've been telling you.
("Snow Days" by Anthony Russo)
- [Gary] Good, how are you? - [Manny] Have a seat.
- [Man] Gary? - [Gary] Yes, sir.
- [Man] I just want to say thank you so much
for doing what you do, man. - [Gary] It's a pleasure.
- [Man] Thank you very, very much.
(crosstalk and laughter)
- [Gary] My pleasure.
Handshake and a thank you is more than enough.
It's what you do on a snow day, you get a haircut.
So what happened you got some good?
- Yeah. Five guys came over.
- [Gary] That's great. - [Manny] From all over.
Phoenix, Brooklyn-- - Really?
- Westchester, Bermuda. - Really?
- Yeah. - That's awesome.
- They said, "Say hello to Gary."
- You're global, Manny.
- [Tyler] 4:30 or 5, that one guy that (censored),
that guy and then this guy (censored) (inaudible).
- No sugar, thanks brother. - Mhmmm.
- Yeah, I'm just gonna go with, yeah.
I think it's good.
Let's get me to the office, what, 4:30?
- [Tyler] Yeah. That's what I thought it was.
- [Gary] 4:30 to like...
- [Tyler] I have this (inaudible) between--
- [Gary] Yeah. Yeah, agree.
So what about the flight tomorrow?
Am I booked on it?
- [Tyler] (inaudible) Three options right now.
- [Gary] How many people are at the office you think?
- [DRock] More of our team were there.
- [Tyler] I would say a good portion are there.
- [Gary] Good.
I love snow days.
I like when the world shuts down.
The problem is everything's global now so
it's not really shut down.
How's it going, good? Just started?
- Yeah, because of you I have 160 followers.
- Better than zero. - [Manny] Yeah.
- I used to have a 160 followers, too.
- [Manny] (laughs) I know.
- Everybody starts somewhere.
Thank you.
- Thank you, Gary. - You're welcome, Manny.
Good haircut.
Always feels fresh. The beard.
Shit, I have no money. Can't pay you, Manny.
(DRock laughs)
Oh, I can do credit card here, right?
- [Manny] Don't worry about it.
- [Gary] Get the fuck out of here.
There's no way. No way.
No way. That's that. - [Manny] Forget about that.
- [Gary] No, no, no, no, no, no.
No, no, no, no, no it's very nice, no.
Here. - [Manny] Thank you.
- [Gary] You're welcome, my friend.
("Snow Days" by Anthony Russo)
I think the biggest thing that we have
to figure out is between me, you and (censored),
you know, (censored) or any other friends of this (censored)
you know like how much can we get for free?
Question, we built out the best social...
They're, I know that on the back end if it's not tracking as well
as they want, oh,
actually you know what, (censored)?
Here's actually the right answer.
(censored), if you're following this along I think one of the
things to keep in mind is to go a different route which is the
(censored) is best used to kind of make you guys crush it
'cause we want to sell out but keep this in the back of your
mind as you allocate money, if it is not as successful the
things we'll learn in those two, here we are three weeks later
and it's not selling as well as you wanted our paid efforts will
give us indicators on what's working best and we may be able
to come back and say, look, let's spend some more money
against these targets.
Let's not take that for granted and let's be like methodical.
Exactly, exactly.
One of the other things is I want to not only be successful
in what we're doing for them.
I want to be quite strategic
creatively around pushing the boundaries so that maybe
(censored) above and beyond actually succeeding in what the
business KPI is has an opportunity to possibly,
you know, be put on a pedestal by Facebook itself as best in
class sports kind of video commercial of the year which
would then have impact on (censored) going forward.
Maybe even giving (censored) team leverage to signing a
longer-term deal with the clubs or things that nature.
So, my ambitions for this video
are extremely high because the
upside is just so incredible to my business partners who own the
(censored) and so we need to really,
really think in terms of innovative,
not only does it have to be emotional,
but much like the Sandy Hook PSA,
I think it needs to shock people.
We need to be smart and try to figure out how to like really,
really, really make an impact above and beyond.
For me, really the Holy Grail is not only does it succeed in
driving awareness and sell (censored) but that it beats out,
it beats out (censored)
for best sports video marketing
asset of the year in whatever circles to really bring the
(censored) to a higher level as a brand.
("Snow Days" by Anthony Russo)
No, no you have to dress like yourself.
Own, you own your thing.
I was debating with the book coming out in January I have to
promote and just with the level of fame that I'm starting to
build that the deal was,
I couldn't wrap my head around,
I knew it wasn't a great deal
but I really want to do this with (censored).
Him believing in me kind of drives me a little bit and
(censored) what I'm trying to accomplish here is to go through
this contract and
business negotiate it a little bit but
also make sure I don't make a disproportionately bad deal in
case other opportunities come but the fact of the matter is,
(censored), and you know me for a long time.
My energy is probably to smash the shit out of it so that
(censored) is put into a position where they want to go
crazy into me and that the success of it gives them the
financial ability to go crazy into me going forward.
That's kind of the vibes. Cool?
What does that mean real life?
What are (censored) gonna sell them for?
I assume small, go ahead.
- [Man] Yeah, everyone sort of (censored) margin so if they're
repaying it (censored) so (censored).
- Right, when you come out and say wholesale (censored),
every retailer gonna go at (censored) or are there gonna be
the (censored)? I assume some people have sales.
What's the (censored) look like?
I mean the MSRP on wine was $80 and bought at $40 and
Wine Library sold at $41.99 'cause I was a fuckin' savage.
("Misfit Anthem" by Social Club Misfits)
What's happening?
Put a proper profile on it, put up a piece of content and just
keep it maintained so that we can continue
to be on the offense.
This is smart. It's just a good idea.
Let's create, so let's do this.
Let's create a framework for this conversation.
Here's what I'd like to happen.
I'd like to get a list of 10 to 15 things that we want the most.
("Misfit Anthem" by Social Club Misfits)
You all good?
Love it.
The good news is I'm not too worried about it in a micro.
Here's what I would say consumer insights that are smart insights
are the gateway to the best creative.
Hold on one second.
'Sup man? - 'Sup man, how are you?
- [Gary] Good, you? - Love your stuff.
- [Gary] Thank you, brother.
My intent is that you get even more that over time.
Brother, we're gonna,
do you understand what the fuck is going on?
- [Man 2] I just really wanted to get a chance to speak with
you about a job opportunity.
- [Gary] At Vayner? - Yes.
- DRock, get his information right now.
- [Man 2] Very hungry, very driven.
- [Gary] I'll set it up ASAP. - I appreciate it.
- I love the hustle. - Man, thank you.
- You'll be in the office next week.
- That's sounds perfect. - [Gary] Done.
- What you want to say, man?
- [Gary] You got one fucking life,
don't bullshit it. - There you go.
You heard it from the man.
Thanks a lot, boss. - [Gary] You're welcome, bro.
- [Man 3] Take care.
- My man. Fuckin' DRock.
- [Gary] Let's do it.
Done. Done.
Done, it's probably not next week 'cause of Europe but the
following week, you know?
Alright, get him to New York, ASAP.
- [AJ] Yep.
- Dude, there's so much shit going on.
("Caustion" by JMKM)
Good snow day,
good PureWow strategy sesh.
- It was fire.
- If you're not signed up for
PureWow's email newsletter do it now.
Especially if you're a 27-year-old dude.
- We'll take anyone. - We'll take 'em all.
("Caustion" by JMKM)