- SEO doesn't have to be hard.
There are simple ways to grow your traffic.
Hey everyone, I'm Neil Patel,
and today, I'm going to break down 10 easy SEO ideas
that'll blow up your traffic in 2021.
(electronic music)
Before we get started,
make sure you subscribe to this channel
and if you're on YouTube, click the alert notification.
Number one, combine pages around the same topics.
Here's what people don't know.
If you have two pages that are on link building
and they cover pretty much the same exact thing,
Google won't know which page to rank.
Sometimes if you're lucky, you can get both of them to rank,
but in many cases, they'll go back and forth,
it confuses Google.
So what you're better off doing is combining the pages,
combine the content, having one more detailed page,
and then you should get higher rankings.
Now, when you combine the pages,
you want to pick the stronger one,
the one that's ranking better,
the one that has more authority.
Take the other one with less authority,
combine the content from the less authority page
to the one that's more authority
and the combine the links from that page
to the stronger one, and you do that with a 301 redirect.
If you don't know which page has more authority,
you can just put in your URL into Ubersuggest
and then in the backlinks report, it'll show you
which one has more links and more authority.
Number two, delete underperforming pages.
It's better to have a handful of pages
that drives a ton of traffic
than having a site with a million pages
that drive very little to no traffic.
Have you heard of a company called about.com?
You probably don't remember them anymore
because they're not really on the internet anymore.
They took one big website with millions of pages
and crushed it down into a lot of smaller sites
that were niche focused,
and then they deleted hundreds and thousands
of pages of articles.
Why was that?
A lot of the articles sucked,
they weren't detailed, they weren't getting any traffic,
no one cared about them.
Some of them were old or outdated,
some of them were press releases,
some of them were thin content,
some of them were about topics that don't exist anymore.
Like for example, no one really cares
to read about Myspace anymore
because that social network is dead, right?
If a business is crushed,
no one really wants to research it anymore.
So if you only have pages that are thorough
they're great, they're amazing
and people want to read about them,
then what you're doing is taking all the juice,
all the authority in your website
and directing them to the pages
people want to read about it
and it helps them rank better,
which is the experience that about.com got
when they crushed that site
and turned it into a handful of smaller sites
that were focused on a specific topic.
Number three, search for the keywords
that you're trying to rank for
or already rank for on Google.
Look at the Google ads.
If you look at the Google ads,
that'll give you ideas for your title tags.
See people used to believe that
if you want to rank at the top,
it's all about keywords in your title tag
and your meta description,
but it's not, because if your title tag just says
"SEO, learn SEO, SEO beginner's guide, SEO today,"
and that was your title tag, versus
"The beginner's guide to SEO: Learn SEO in five minutes."
The second title is more appealing,
even though it may not have as many keywords, in theory.
What will happen is,
because it's more appealing, it'll get more clicks.
It tells Google, "Hey, people prefer this more,"
so it should rank higher
and the Google ads will give you a sense.
Because Google ads, they don't just rank
the listing at the top that pays the most.
It's a formula based on quality score, based on:
How much are they paying?
What's their click volume?
Because remember, Google only makes money if people click.
So if you're willing to pay $10 and I'm paying $5,
but six times more people want to click
on my listing for the ad,
Google will put mine higher than yours,
even though I'm paying less
because it makes Google more money overall.
So look at the Google ads for title ideas,
which you can then take for your organic results.
- Number four, create infographics from articles
that have high social share counts.
So you can use Ubersuggest.
It has a content ideas report.
Anytime you put a keyword into Ubersuggest, it tells you,
"Hey, here's all the traffic for this keyword,"
but in the left-hand navigation,
there's this content ideas report.
If you click on that, it'll tell you
all the blog posts around the web that are popular,
based on social shares, search traffic, back links.
Look at the most popular ones,
use that data to create infographics
and you don't have to end up paying for them from scratch.
You can use tools like Canva
to create one of those infographics
for pennies on the dollar.
And what I like doing is,
I reach out to all the people that link to the article
which Ubersuggest content ideas report shows you
and hit them up and be like,
"Hey, I noticed that you linked to this article by Tim.
"I actually turned that content into infograph,
"which makes it easier for your audience to understand,
"so feel free and share it and link to it,
"or even embed it within your article, if you would like."
Number five, create video content
on your top performing content pieces.
- Look, yes, Google is the most popular search engine,
but what most people don't know
YouTube is the second most popular search engine.
So take your best performing articles
and create videos like I'm doing here
and pop them up on YouTube.
And it's the same strategy,
make sure you put the keywords in the title,
have appealing titles, have amazing thumbnails,
not boring ones that are like, (mimics snoring)
but more so energetic ones that like, ah!
Because if you do that,
you'll get one more clicks
and then they'll start doing better.
So make sure you create videos
on all your most popular pieces of content.
Try to keep your videos around the 10 minute mark.
Could be a little bit less, could be more.
I would try to avoid short videos
that are three, four, five minutes long,
but as long as they're longer than that,
typically you'll do well on YouTube,
especially if people are searching for those topics,
you're getting tons of SEO traffic from it.
Number six, send link juice to pages
that are sitting on page two or three of the SERPs.
So on Ubersuggest, you can track your rankings
and it'll show you, for your website,
what keywords you're ranking for,
what page you are and what position.
Look at all the ones that are on page two and page three,
positions 11 through 20 or 11 through 30,
and what I want you to do
is see if you can link to those pages
from other relevant pages within your site.
That's called internal linking.
So for example, if I have a guide on SEO
and I talk about link building,
but I don't go really in-depth about link building,
I may internally link to the article on link-building
to help it boost the rankings of that page on link building,
which then helps me rank higher.
Especially if that page on link-building
was on the top of page two,
maybe it'll push it to page one.
- Number seven, create "Best" related articles.
Here's what I mean by "Best" related articles.
Anytime you do a search for like toaster ovens
or tools, or SEO tools or credit cards,
you always see like the best 10 credit cards.
the best 10 toaster ovens,
the best 10 toaster tools,
the best 47 SEO tools, and the list goes on and on.
What I found is people love "best" related articles,
as long as you're genuine.
If you have a best related article
and you just put yours at the top,
that's not that genuine.
But if it really is authentic,
you'll do better in the long run.
Number eight, implement AMP pages.
So AMP is a form of accelerated mobile pages
and what it does is it just makes your content
load faster for mobile devices.
I've implemented AMP on my site and what I've found
is in the United States, in certain regions,
it doesn't really do much for my traffic,
but in regions like Brazil,
where I have my content translated,
I found that adding AMP helped me get more traffic.
Number nine, use structured markup.
This will help increase your chances
of getting SERP snippets.
You know whenever you search for something
and then you see a little blurb at the top
and Google's just pulling from it,
that's an example of SERP snippets.
It's the easiest way to also boost your click-through rate
because sometimes you have star ratings in there,
things like that make people want to click through.
Unless the star ratings are really terrible.
Number 10, leverage backlink opportunities on Ubersuggest.
So when you go to Ubersuggest and you put in your URL
and you go to the backlink section,
in the left-hand navigation,
you'll see a backlink opportunity.
This shows you all the links that you should be going after.
And the way the report works is
you put in two or three of your competitors
and then your URL and it'll show you
all the people that are linked to your competitors,
but not linking to you.
Because if someone's willing to link
to three, four of your competitors,
the chances are, if you hit them up,
they'll be willing to link to you as well,
versus trying to hit up all these sites
that don't link to any of your competitors,
and when you hit those people up, they're going to be like,
"Hey, why do I want to link to you?
Again, if someone links
to three or four of your competitors,
the chances are they'll link to you
and this Ubersuggest backlinks opportunity report
shows you all the opportunities
for you to easily get links.
Now, if you need you help with your SEO,
check out my ad agency, NP Digital.
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