IT IS A BEAUTIFUL VOICE AND
CLASSIC SONG.
LONGTIME WDIV VIEWERS KNOW ALL
THE WORDS TO ONE OF THE MOST
BELOVED PROMOTIONAL CAMPAIGNS IN
DETROIT HISTORY.
DEVIN: EVERY STEP YOU TAKE,
EVERY PROMISE THAT YOU MAKE.
AS YOU KNOW, WE HERE AT WDIV ARE
CELEBRATING OUR 75TH ANNIVERSARY
REALLY OLD AS TELEVISION
STATIONS GO IN AMERICA
AND IT’S GIVEN US A GREAT
OPPORTUNITY TO LOOK BACK AT
THOSE MEMORABLE, ICONIC “GO 4
IT” PROMOS. TAKE A LOOK.
♪
♪ ♪
>> THAT LAST VOICE THAT YOU
HEARD IS A KEY PART OF THE
SUCCESS, THAT WAS THE FIRST ONE,
AND THAT THE FANTASTIC PHOBE
KNOW SNOW.
>> I LOVE IT.
JOINING US NOW IS WDIV’S VICE
PRESIDENT AND GENERAL MANAGER
BOB ELLIS.
BECAUSE AS WE CELEBRATE OUR
HISTORY, WE’RE ALSO LOOKING
FORWARD TO THE FUTURE.
IT IS GREAT SEEING THE OLD
VIDEOS AND
GO 4 IT WAS A PHENOMENON IN THE
1980S AND 1990S AND HUNDREDS OF
PEOPLE AUDITIONED TO SING OUR
THEME SONG.
>> WE AIRED THE DOCUMENTARY LAST
NIGHT AND EARLIER IN THE MONTH
AND SHOWED THE AUDITIONS AND THE
AMOUNT OF PEOPLE THAT CAME OUT
AT THAT TIME TO GET AN
OPPORTUNITY TO BE ONE OF THE GO
4 IT SINGERS WAS INCREDIBLE.
IT IS A LOT OF FUN, 75 YEARS
LOOKING BACK ON THE HISTORY AND
INFORMS WHERE WE ARE HEADED.
IT IS GREAT.
>> YOU HAVE LEFT FOR A WHILE AND
YOU HAVE COME BACK TO MANAGER
THE HOMETOWN STATION AND YOU
GREW UP WATCHING AND THE SONGS
ARE A FABRIC OF YOUR YOUNG LIFE.
>> YES, IT IS SUR SPES REAL
WATCHING THE VIDEOS AND SEEING
THE STUFF ON THE AIR AS I WAS
GROWING UP.
WITH THE BEGINS OF THE GO 4 IT
AND THE SONGS, IT IS A FABRIC OF
MY CHILDHOOD.
>> YES, GO 4 IT IS COMING BACK.
>> YES, P THE RESPONSE IN THE
COMMUNITY BASED ON THE
DOCUMENTARY, WE ARE BRINGING THE
GO 4 IT SONG BACK AND WE ARE
LOOKING FOR THE NEXT GO 4 IT
SONGER.
SO THOSE LINES AROUND THE
STATION FROM YEARS AGO, WE
EXPECT SIMILAR LINES IN THE
FUTURE AS WE SEARCH FOR THE NEXT
SINGER.
>> NO ONE HAS MORE JINGLES TO
SING THAN MY PARTNER.
>> THE TWO OF YOU TOGETHER.
>> WE ARE ON IT.
>> BE CAREFUL FOR WHAT YOU WISH
FOR.
>> YES, WE ARE CELEBRATING THE
GREAT SHOWS.
TALK ABOUT THESE AMAZING VINTAGE
T-SHIRTS.
>> YES, THE RESPONSE IS
INCREDIBLE.
WE HAVE WORKED WITH THE MITTEN
STATE.com AND YOU CAN PURCHASE
THE SHIRTS AND THEY GO TO A
CHARITY.
IT IS A WAY FOR THE PUBLIC TO
HELP US AND CELEBRATE AND BRING
A PART OF WHAT WE BRING TO THE
COMMUNITY AND THANK YOU FOR WHAT
THEY HAVE DONE FOR US.