If you're a graphic designer, you'll know that posters are
sometimes the most free time to express yourself creatively.
There's a lot of wiggle room to implement aesthetics and to get
your ideas across.
However, there are rules to effective poster design.
These rules can definitely be broken, but you need to know
how the fundamentals work.
This video brought to you by Vectornator.
I'm going to show you the key rules and tips for designing
effective posters.
Rule number one, typefaces. Use no more than two typefaces.
Notice how I didn't say fonts.
Inside of every typeface, there are multiple fonts, wide
condensed, serif, sans serif.
Using multiple typefaces can make posters really busy and
hard to read.
So stick to two typefaces and use the fonts within those
typefaces to help with the layout and hierarchy.
Roll number two is visual hierarchy.
Visual hierarchy is the organization of elements within the design.
Generally speaking, within most posters, you'll have to have a
headline text to attract attention to get the main point
across of the poster.
Then you'll choose a smaller font below the less important information.
Visual hierarchy isn't just about size.
It's about layout also.
English is read top to bottom, left to right.
It's important to follow the same rules to make it as easy
to read as possible.
And rule number three is to make it scalable.
A poster should, generally speaking, be seen from a distance.
The design of it is to attract attention through the
aesthetics, and the function of it is to inform.
But how do we know when a poster, or any design for that
matter, is scaled correctly?
Well, we need to know the desired location for the poster.
Is the poster for a band going into a magazine?
Is the poster actually a billboard?
Or is the poster going to be seen in the Tube station?
The point is, you need to know where and how the poster is
going to be displayed to know how scalable it will be in that location.
A trick that I and many others have used is to make a
miniature version of the poster.
This helps you see any part of the poster that isn't as
visible or visually appealing.
All right, now that I've shown you all the tips, let's create
a poster inside a Vectornator.
Okay, so first of all, I'm going to start designing a poster
but it's not going to be a poster on a four.
It's actually going to be 1920 by 1080, which is what I
normally use for thumbnails and YouTube.
So I'm going to use that as it kind of works in the same way.
We need people to see it at small scales.
We need to look good at large scales too.
I've got a quote that I want to write on here, which is all
that you see is designed or all you see is designed.
So I'm going to start off making everything in block capitals.
I'm going to bring this up like so.
I'm going to increase the size of this because I'm going to
copy this text effect all the way through.
So press this button, we're going to copy all the way down.
In fact, I'm going to change this
all that, just change the text.
All that you see is designed. To change the bounding for the text.
Okay, now we've got a basic text.
We need to work out the layout.
So the way that I do this is I justify left to right because we
need people to read from top to bottom, left to right.
You know, we don't want to have this text all the way over here
because it wouldn't work very well and it wouldn't be quite nice.
So that's why I create these different text boxes so
we don't have it all in one.
It gives us more control on where we put the type and just
to alter it ever so slightly.
So I'm going to align them all like so.
Then I'm going to highlight them and I'm going to go to the
style part over here.
I'm going to go create outlines from text on each of these.
This gives us more control because now these are sort of shapes.
They're not just text.
We can't edit that.
We're going to increase this.
Now obviously, this is in a 16 by 9 format, so
it's landscape, it's not portrait.
But you do the same thing in portrait.
It would work exactly the same way.
Notice that I've not really changed the colours yet.
I'm just looking at the layout.
I want to make sure that this all has a decent layout, that
it works well, that the size of the typography and the way that
it works together is all in conjunction.
I like that.
What I'm going to do is I'm going to use my layers and
we're going to make a background layer
so we can change the colour here.
We're going to go for this kind of yellow here in the background.
And I'm going to change the layer stack like so.
The reason why I haven't grouped anything yet is because
I'm going to be changing some of the text to make it a bit more interesting.
So I'm going to lock that rectangle on the back so we
don't mess around with it by accident.
Really change the colour of the text as well.
It's going to put to black for now.
Now in poster design, I want to make it a bit more interesting.
This kind of works.
It's functional, but it's not aesthetically pleasing right now.
So we've got all that you can see.
So see eye, let's just put an eye in there.
So let's create an eye really quick.
One circle.
We're going to go ahead and copy that circle like so to
create the inside part there.
We're going to use the shape builder tool just to get rid of these two.
Now we've got this.
Get rid of that one.
Flip this around, create another circle for the eye.
And again, with the shape builder tool, just get rid of that
And we can mess around with this a little bit.
We're going to change the colour because this is going to be the
accented colour.
We're going to change it to like an orange. That works well
with this coloured background.
In fact, make that wider.
It's just a very simple shape.
Just to give you an idea across, I'm going to put that here for now.
With the E, we don't have to actually just use the E like this.
We can actually change the colours or specific parts.
The way that I'm going to do this is go to a box option here.
So choose a rectangle like so and just miss out on the main stem.
So literally just over the top of it, we're just going to
create three lines.
Get rid of this one.
We're going to group these together and drag it over here.
So that still says see, which is pretty good.
We're going to do the same over here for the O.
Make this a bit more abstract.
And with the U, I'm actually going to do the same thing again.
We're just going to abstract everything to get the idea across.
But I want it to be a perfect square.
So I hold my finger down when I'm writing on it.
Take these two.
I'm going to change the corner radius to 100%.
And then I'll probably move this up slightly, move this back down.
Now the colour of this will choose like a purple.
There's a second accent colour.
We can do a lot of other things around, but to make it a bit
more balanced, because that's another sort of principle in
design, is balancing it out.
We don't want everything just to be centered.
All the good stuff here, we have to be around everywhere else.
Now we don't have any sort of shapes that we can do for the
top up here because the O and the U and E are quite easy to do.
So instead of doing that, what we'll do is with certain
letters, we'll just change the colours to the colour part that we've got.
So I'll change that to here.
Change the A to, I don't know, maybe the orange again, brilliant.
With the D I'm going to do is select this part and reuse it.
But we're going to rotate it and get rid of that.
Just play around with it.
We could even just repeat the same again over here, but
change the colour to orange.
That looks pretty good to me.
With the N, we're just going to do a box for now.
Now this was inspired by another poster that you'll see here.
Completely inspired by them because it's a really nice
design and it really shows the fundamentals of good poster design.
And then we have a poster that works pretty well by itself.
It's using fundamentals of design.
It's very simplistic and you can do a lot with this.
So don't let the time frame of me being here change the way
that you go ahead and spend even more time.
What we've done here is simplified it all the way down
and I wanted just to show you this cool sort of art style as
well within the poster design.
I hope you enjoyed the video.
If you have any questions, feel free to leave a comment down
below and I'll try and answer them.
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and I'll catch you in the next video.
See you soon.
Goodbye.