let's dive into a big question of 2023 our logos still relevant or has the industry flat aligned
and is currently dying some designers claim that logo design is a crucial in creating
brand recognition but is that their whole truth well let's put that to the test right now take a
look at this logo here you know it right yep that's right it is the FedEx logo but if you
can guess this one then yeah you're on a completely different level or maybe you
just really love fried chicken and that's because this is the KFC logo now as you can see logos can
help people remember and recognize a brand but they can also make some really strong emotional
connections for instance when you see this logo do you feel a certain way maybe you're a coffee
Aficionado who Associates this with a rich Aroma of freshly ground coffee beans last year Starbucks
raked in a whopping 22.3 billion dollars in gross profit Revenue but how much of that is down onto
the logo design alone we're going to get to that later but first we need to address the elephant
in the room artificial intelligence artificial intelligence has started to take over the world
or graphic design and it's proving to be a game changer you'd be really hard-pressed to find a
designer who isn't using AI in some kind of way shape or form in their workflows but let's not
get too excited just yet AI is still in its early stages and with growth does come a growing pains
take for instance the recent 1.8 trillion dollar lawsuit from Getty Images against stability AI
yikes but hey can AI actually create good logos AI Falls flat on its face when it comes to typography
and designing simplistic yet relevant logo designs sure some people have had mild success with stable
diffusion but come on let's be honest here AI cannot hold a candle to what a decent logo
designer or design agency can accomplish just yet anyway notice the emphasis on the word yet
AI isn't just going to disappear and go away and it likely does need tailoring and regulated for
moving forward to the future much like how the internet was a wild and Lawless place in the very
beginning but for now here's what you need to know about the relationship of AI and Logo designing
AI won't replace humans humans using AI will replace humans right now we're the ones
controlling Ai and it's humans who are creating businesses that allow other humans to utilize
Ai and if you use it correctly there are some downright awesome ways that logo designers can
make use of AI in their workflow and their process for one AI can actually help Target audiences more
effectively through quick research it can also assist with organizing workflows and planning out
logo design processes and get this it can really help with the idea creation and concept creation
of the local design process plus it can actually help you attract more clients and then actually
build strong relationships with these clients but let's put AI to the side for the moment
and ask the question that's on everybody's lips does the logo design have a future
well right now we all know it's a critical part of The Branding system but what about the future
and how are Brands going to function in the future the key to creating a strong relationship
and recognition with an audience is to have a memorable logo but that's just the beginning
brands also rely on elements such as color schemes font selection graphic designs music
and other forms of media to create an overall brand identity it's a pretty complex process that
can make or break a brand so the question remains is there a future for the logo designer now get
ready because the world of logo design is about to take a major leap into the future now as we
shift to a more mobile and web-based World logos are being optimized to these new platforms take
the habitat or Google logo as seen right here the future of logo design is probably going to
be more Dynamic more personal more interactive and move Beyond a static kind of logo with the
rise of augmented and virtual reality Brands now have the opportunity to connect connect
with their audiences on a whole new level possibly totally immersive and the designers who can think
Beyond just a logo and understand the brand is a personality and a kind of a system they're the
ones who are really going to survive and thrive if you're someone who designs websites and you
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something cool today predicting the future is a game of uncertainty nobody truly knows what's
going to happen but everybody has an opinion as somebody who's been in the local design industry
since 2009 here's my opinion on how designers can survive moving forward capitalism means Brands and
businesses will continue to exist and so that means branding and logo design will continue to
be required the way consumers interact with those Brands is changing and so as a logo
designer you really need to keep up to date with how technology is advancing and how that's merging
into society and how people are interacting with that technology I think you should embrace AI to
save time and to boost your workflow that goes without saying pretty much it might be that in
multiple years from now there won't be a specific role as logo designer anymore rather the entire
branding process will be unified as a whole the logo itself could become less important
but more integrated into the overall brand image while becoming less cemented and static but more
adaptable and changeable so that being said I think it's really important for logo designers to
understand what a brand is and having the skills to create brand identities moving forward AI is
the wild card here and we don't know for certain how advanced it can become and at what rate
but Brands would definitely need targeted identities that resonate with specific groups
of people if that's made by humans or made by AI through humans or made by AI through AI that
has yet to be seen the rules that govern what works as an effective logo design still stand
true and irrelevant today and moving forward and if you want to learn all about these golden rules
then just click that video on screen and until next time guys design your future today peace
thank you