hey guys thanks for joining me for a new
video today we're gonna do an etsy print
on demand
shop review and this is gonna be a good
one i haven't really looked at the
products but i know that the shop
has just about a thousand sales and
they've got over 700 products
listed so i'm excited to look at this
one we might be able to learn a couple
things from this shop since it's more
successful than i think all the other
shops we've looked at in the past
i'll also provide some honest feedback
as we go but if you're ready let's get
started
[Music]
real quick just wanted to remind you
i've got a weekly print on demand
giveaway that's currently running you
can enter for free
and potentially win a license to merge
titans upload automation
merch ninja research tools and all
sunsets premium sunset graphics so use
the top link in the description
right next to that i've got a link to my
free print on demand mini course and a
print on demand facebook community if
you would like to join
love to have you try to be as helpful as
possible to help everybody succeed so go
ahead take advantage if you'd like links
are in the description
all right let's get started with this
etsy shop review all right let's take a
look
at sassy prints first and foremost i do
like their usage of the header image
space
they are highlighting products they've
got for sale on their shop
if i was going to change anything i
might just put like a little text
overlay in the middle
kind of centered and say something like
you know
10 off t-shirts weekly you know
something like weekly sale 10 off
t-shirts you know something like that
just to add that urgency in case anybody
actually sees it and they're like oh i
should take advantage of the 10 off sale
you know besides that though great usage
um the logo fits the branding there with
the same color pink
and they are based in scotland so that's
pretty cool
selling um overseas in the u.s markets
probably primarily but based in scotland
that's cool
974 sales um average review four out of
five so hopefully you can get that
bumped up to five out of five since it
is pretty common on etsy to see five out
of five
also i know etsy is pretty hard on the
shop reviews or shop owners based on
reviews if it's not five star
um 29 people have favorited the shop
that's awesome that the
almost a thousand sales that's all
you're crushing i love it
uh and then also i love seeing that you
it's like
to me 500 listings isn't that much you
know on etsy 500 listings is more than
on redbubble right because on redbubble
it's free
so i think on redbubble we should be
hitting that 500 mark like as a baseline
but i love seeing on etsy that
you're past that mark even though you
pay 20 cents per listing
but again if you're paying 20 cents per
listing and making
a thousand sales i mean you're i'm sure
you're profitable
um so i like that you're you know that
you've gotten that far so that we can
share your shop
on youtube and um people can see that it
works you know
i like seeing that a lot i was up to
like i don't think i ever hit
12 i think i was at like 1100 listings i
don't think i ever hit 1200
because i would also go in and like
review what hadn't sold and then like
not renew them stuff like that or if i
wasn't sure in a listing i wouldn't set
it to auto renew
i'd set it to manual and then as you
guys know etsy like hits you with emails
like this listing's
renewing soon or not renewing it if it's
renewing soon they don't let you know
this listing's expiring soon and then
i'd have to make a decision on it
whether or not to keep it
so i you know i like to control the
costs even though it's 20 cents
quarterly so anyways you've got the
featured items up here the
kamala lalala that one's been selling
really well
um my business partner in the automate
pod
uh chrome extension was showing me how
many of those he sold on amazon merch
so even though we got a new top five
niches of the week video tomorrow
um who knows that may or may not pop up
in it but i know that that has been a
bestseller not just for this shop i'm
assuming it's been selling on the shop
um but for you know other people as well
also i'm just noticing that you are in
fact
running a 10 off sale so i was just
guessing earlier when i said 10
off but that is a common number for a
sale price so
notice they got 10 off sale probably
consistently running and free shipping
so i love that
as far as the sale goes now i know
not everybody is like me and uses the
computer like
you know all day every day but if you
have the capacity to
it is you know by the way this shop is
crushing like i'm not this is me being
nitpicky but at the same time it is good
advice like if you set your sale
duration to two days max
then it should always show up on the
listing as
sale ends in x hours
and again it just creates that urgency
so here we see that you do have a sale
price which is awesome
but and it's like an indefinite sale
doesn't create as much
urgency as a sale that has you know x
number of hours remaining
so instead of somebody adding to cart
they may be more compelled to like
actually check out right now
also i do like that you have the
personalization
offered that is um definitely a oh look
at this check out check this out behind
me right here
other people want this 20 have it in
their carts right now
that is awesome great job and again the
personalization it's like i don't even
know how you're personalizing this but
it's not that hard to personalize stuff
guys like maybe all they're offering is
like
simple text what is that how long does
that take you like when i used to do
personalization most of the time
i did it in photoshop so i probably did
it the hard way
you can do it in like the printful
design wizard using their text tool
and that's like super simple super easy
um if you're wondering like when orders
come through with personalization from
etsy
printful tags it with like a blue p and
you get an email kind of like letting
you know hey
action required as long as you check
your orders
every day or every other day or every
three days you know i don't know how
busy you guys are but like as long as
you're checking semi-regularly i mean in
the fourth quarter right now in december
when there's urgency to get them out as
quickly as possible you should be
checking every day
but like that's like what i do as part
of my morning routine i just come in
you know i check all my facebook groups
check my youtube comments from you know
all that crap
and then then i get to the real work of
like okay check printful are any orders
stuck for some reason do i need to
fulfill an order in a different
production partner
you know like this morning i fulfilled
one in gear bubble and then canceled it
in printful for that product type like
you know whatever you need to do just
get that done in the morning um
all right back back on track back on
track anyways i do like that you're
offering personalization it's not that
hard to manage like it gets easier as
you get used to it
i think it's awesome that they uh have
one of the top selling listings on this
kamala la la la niche
and again also this is a 20 20 christmas
niche that
didn't exist prior right or maybe it did
i mean she's she's been
known you know in political circles but
definitely now more than most years
prior
so great job here you're crushing it
um what else do you have and by the way
it's like that's the first item in the
featured items so
you know the best seller is up there
that's that's a good idea too
one thing i would mention about kind of
this
approach to design by the way again like
can we just take a second and appreciate
how good her thumbnails are he she i
mean i saw
a she in the shop owner picture
but the thumbnails like she's crushing
it you can scroll right past
most of these and read what it says and
know what's going on
and it's just taken away from the
picture and these
you know pictures i think are really
good like i don't know what mock-up
generator you're using but i think you
did a great job
with the um the thumbnails and it looks
like you're also
uploading additional images with your
listings
which guys like when you do this
approach
you don't need to it doesn't need to be
hard like just make a habit of doing it
every time you create a listing when i
was selling on etsy i didn't use
automation and if i was going to start
selling on etsy again i wouldn't use
automation with etsy if i'm going to pay
per listing
i'm going to do a really well optimized
title as far as seo goes i'm gonna
make sure i use all those 13 tags and
then i'm gonna at a minimum
like i've said this before you know you
guys that watch these you know i always
say this but at a minimum
i'm making sure my primary thumbnail is
better than the average which means
whatever the default in printful
printify whoever you use
wherever that is i'm not using that i'm
making it my own i'm making it better in
some way
i think this is great again at a minimum
too you have to be able to read
text if you have text from the
you know listing screen whether it's on
your shop whether it's on search results
etc
but man like this design the color
scheme the vintage sunset
you know it's all amazing the only thing
that i might
do is you know with this style of design
given that etsy charges us per listing
i would personally probably put up like
one of them
and then just do the personalization and
then what i would probably do
is you know whether you're using all
sunsets which by the way they sponsor
the giveaway guys all sunsets premium
sunset graphics also on sale right now
whether you're using them or doing it
yourself
like what i might do rather than have
multiple of this design
i'd probably go into like photoshop and
then you can go to like image
like i would load up the sunset so so
instead of let's just say
if you have three like the three we see
here i would use
one listing put like 19xx
or like 20xx as the the thumbnail mockup
and then put something on the image that
says like personalization available you
know in my etsy thumbnail template
which by the way i mean that is
something that i put together and like
it's for photopia and i can put a link
in the description i
made a template that's like seven
dollars on gumroad if anybody wants to
check it out to make your etsy
thumbnails like easy to make and easy to
make better
i did a video on it like a couple months
ago anyways i'll put that in the
description but
that way like it says personalization
available in the thumbnail and then when
you see 19xx it makes more sense but
then also i would take the sunset
graphic
pull it into photoshop go to image
adjustments and then where it says hue
i would drag that slider around so image
adjustments
hue and when you do that it changes the
colors
all like together relative so you don't
have to like tweak all four colors in
the sunset
and i'd probably just make a variation
of the sunset
you know and let's just say you have
three listings so i would get rid of the
other two and then make two different
versions where i just tweak the sunset
and then enable personalization
um i just think you get more coverage
more value maybe tweak the text and use
the same colors
you get what i'm saying like since we're
paying 20 cents i don't want to
pay to upload every single year whereas
like on redbubble where it's free and
you get 50 a day i do that
and they don't support personalization
by the way etsy does so use it right and
you're already using personalization so
i'm not necessarily saying this
to this shop owner who's doing really
well for themselves but i'm kind of just
talking through it in case you guys are
wondering that are watching the video
um but yeah i mean i'm thrilled to get
to review this shop because they're
you're doing such a good job
um with all of what i consider to be the
it's not fundamental it would be a lie
to say it's fundamental because there
are people who sell on etsy who don't
follow my advice
and they're fine they still make sales
but like and i'd say those are the
fundamental parts like just selling on
etsy getting established but to me it's
like if you want to thrive
and do everything in your power to give
yourself
as good a chance as possible to succeed
which in my mind i mean why even start
this venture if you're not going to do
that
you want to do the things that i see you
doing in this shop that i constantly
bring up on these reviews so i think
again just great job
some of these are not actively running a
sale so that's something that i would be
doing
um you know 2907 if you're running that
10
off sale bringing the price down to 26
16 i think that's
um a better you know you're going to
make more sales when you're running a
sale we know that the conversion rate
goes up the click-through rate goes up
also uh you know trying to give feedback
your pricing you know we talked about
pricing psychology probably two months
ago
aim for the 24.99 25.99
26.99 like if you can bring 2616 down to
25.99
you should see a bump in your conversion
rate and your click-through rate
because you've reduced the left digit by
one even though all you really did was
reduce the right side you know the
pennies
by 17 cents from 26 16 to 25.99 so i
would recommend doing that
um you know these type of listings
i don't know a way of automating
fulfillment but
it's not a bad idea to offer bundles you
know what i mean like
if these are selling well for you let's
see if you have any indicators like
i don't see that everybody has these in
your basket so i don't know
you know how well these are selling but
it wouldn't be a bad idea to bundle
these shirts
and uh have a you know a honeymoon
bundle
you know what i mean like wedding gift
bundle funny
honeymoon matching shirts like put
something like that in your title by the
way i'm not critiquing your seo i'm sure
you're doing a great job
um this video will go on for like hours
if we start getting on to that level of
granularity
which is why i do have the full print on
demand course if you want to get to that
level of granularity
but you know yeah bundling this and then
there would be a level of manual
fulfillment but like
assuming your markup your your you have
a nice cushion built in
which at twenty nine dollars four
dollars to ship it bella canvas is like
12 bucks on printful
hopefully you have a volume discount um
you have a pretty good
cushion built in of profit margin so
i consider bundling it at least like if
it's validated if you start seeing the
sales roll in
and you know it's worth your time you
could pair these two listings together
in a bundle
um what else do you have going on you
got some mugs mixed in
i like that by the way guys i'm gonna be
doing some uh mug reviews
from a uh i'm not gonna say what
production partner but let me just say
this
if you're still watching look forward to
this video it's going to be coffee mugs
from the cheapest as far as base cost
as far as our profit margins are going
to be nice and cushion like have a nice
cushion built in
um for a free to use production partner
i'm going to be dropping that video as
soon as i get the sample orders in
um also they have some crazy good
technology for shipping them so they
don't break in the mail
uh so it's going to be a fun video trust
me i mean i've been in talks with them
so yeah 21 pages worth of products i
love
again over 700 products great job
look at the background on this primary
thumbnail for this white coffee mug tell
me that doesn't pop off the screen
that's all i'm saying like just you know
i wonder this person must be a
subscriber to my channel i'm not trying
to take credit for any of your work but
it's like
i'm seeing so many like check check
check you're doing you're following the
recommendations and
i'm all about it like even the font here
the gaggle in font that i love
it was in my distressed font video from
earlier this week
but i mean i just love the background
here on this on this listing
this one too you know again that's going
to pop you know when you're scrolling
through search results that's going to
pop
29 though for a mug i mean that's pricey
so
you might want to i don't know whoever
this is personally that owns this shop
but you might want to watch my video
coming up hopefully this week
about a new fulfillment partner for
coffee mugs by the way you can integrate
multiple fulfillment partners
with your etsy account with your amazon
account
uh they won't try to fulfill products
that they don't recognize which is why
when we push products we do it from
the website and not from etsy that
allows the sync to be established in the
product
ids so you may want to consider signing
up for this mystery
uh production partner that has really
quality mugs well actually you know what
we'll determine the quality because i
got
they're sending me a bunch of samples
and as far as base cost goes
as competitive as it gets i have not
seen anybody with better pricing so
why don't we cut it off there though i
mean again this shop was
a a joy to review and i hope everybody
watching
uh took something away from this review
that you can implement to improve your
sales
thank you so much for watching this
video guys quick reminder i do have a
full print on demand course
one of the 10 modules goes super in
depth into how to crush it with an etsy
print on demand shop you can check that
out link in the description
and that's it thank you so much for
making it till the end of this video if
you want to do me a quick favor hit that
like button that would be awesome and if
you want to subscribe to my channel help
me get to that 50 000 subscriber mark
uh i mean what can i say 50 000 subs if
you want to be a part of that that would
be awesome as well
thanks guys have a good weekend i'll see
you tomorrow
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you